Nobody downloaded yet

Collaborative Consumption - Essay Example

Comments (0) Cite this document
Summary
It has been argued that we are entering an era of collaborative consumption. Giving examples and drawing on any of the theoretical insights covered in this module, assess the extent to which you believe that this new era will require a dramatic re-evaluation of everything we know about improving the customer-supplier relationship…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Collaborative Consumption
Read TextPreview

Extract of sample
"Collaborative Consumption"

Download file to see previous pages The concept of collaborative consumption has been aided by advancing technology and peer communities that reinvents old behaviours of the market on new scale and ways that have not been witnessed before. Examples of aspects that enhance collaborative consumption include: car sharing marketplaces such as Zipcar, huge marketplaces such as Craiglist and eBay, and peer-to-peer communities such as GuideHop (Walljasper, 2010, p. 28). Several studies have shown that collaborative consumption is greatly disrupting the traditional business models, while at the same time reinventing old market behaviours thereby influencing how people consume and what they consume.
Since collaborative consumption is disrupting the traditional business models and reinventing old market behaviours, it is conceivable that this new era will require a dramatic re-evaluation of everything that we know regarding improvement of the relationship between the customers and the suppliers. It is no doubt that the extent of re-evaluation would be bigger than even imagined. This is some sort of paradigm shift from “common consumption” that has been characterized by a number of problems, miscommunication being its biggest problem (Baron and Harris, 2008, p. 113). Collaborative consumption is informed by the theory of collaboration which basically states that collaboration is enhanced among people when the collaborators are expecting beneficial outcome from the collaboration. Price et al (2006, p. 51) argues that this theory holds that collaboration is vital towards eliminating inherent selfish nature of human beings by making them see benefits out of combined actions and efforts. Further, collaborative consumption is informed by the collaboration theory assumption that it has a causal outcome; that is, if causal outcome is higher then the collaborators would have higher commitment and participation levels. Even though “common consumption” is still prominent in the marketplaces, it is emerging that everything is becoming collaborative. The world has in recent times has experienced immense renting and swapping of clothes, homes, and cars through technologies and peer communities such as Airnb, Zipcar, and RentCycle (Walljasper, 2010, p. 57). Collaborative consumption is a theory in itself that holds that people can buy something without necessarily owning it. The view of not owning something after buying it notwithstanding, a person buying it should take responsibility for them, be it clothes, electric, or car. The era of collaborative consumption requires dramatic re-evaluation in respect to both customer-supplier relationship and how we look at the community. This dramatic re-evaluation has to entail the understanding of the resurgence of community, the values in the community, and how members of the community connect to one another. The same re-evaluation should be applied to the customer- supplier relationship. As has been noted, consumers and suppliers in this model calls for more responsibilities; as such, it is critical to re-evaluate the accountability and the responsibility aspects in the model (Holt, 2005, p. 6). Collaborative consumption has been touted as one of the greatest revolutions of our time and may be as significant as the industrial revolution. It has been argued ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Collaborative Consumption Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Collaborative Consumption Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1451159-collaborative-consumption
(Collaborative Consumption Essay Example | Topics and Well Written Essays - 1000 Words)
Collaborative Consumption Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1451159-collaborative-consumption.
“Collaborative Consumption Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1451159-collaborative-consumption.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumption
...Lecturer’s Consumption Introduction Consumption refers to the process of using final goods to disposal. This essay will discuss in details, the reason as to why there is a difference in the way individuals consume. In the contemporary society, individuals live in different conditions meaning all of them are not in the same level. This therefore, gives a clear impression that the ways of consumerism differs from one individual to the next. There are various factors that influence the way in which an individual controls consumerism. In the whole world, every nation is different especially because of the administration. Every nation has a leader of its own who makes sure that all the citizens live as...
4 Pages(1000 words)Essay
Collaborative learning
...? Collaborative Learning, its Merits and Factors that Can Impact its Success and Failure in The Australian Universities Education System University: Collaborative Learning, its Merits and Factors that Can Impact its Success and Failure in The Australian Universities Education System What is Collaborative Learning? Macaro (1997) is seen to define collaborative learning as a learning process via which the students are normally encouraged to try and achieve a set of common learning goals by ensuring that they try to work together as opposed to them solely relying on their tutor. In case the learners are able to effectively demonstrate that they have been able to sufficiently...
3 Pages(750 words)Essay
Collaborative learning
...? Collaborative Learning Collective learning require coming together to learn in form of groups. The method could be either effective or ineffective, depending with the context, among other factors. This research seeks to establish the advantages and disadvantages of collective learning by reviewing a number of secondary materials. 1.0 Introduction There are different methods used by learners in their learning process. Some methods involve individual learning while others involve collaborative learning. Each method has its advantages and disadvantages. The outcomes of the learning process determine the effectiveness of the method used in learning. While individual earning appears to be a preferred method...
3 Pages(750 words)Book Report/Review
Collaborative Strategies
...Running Head: Collaborative Strategies Collaborative Strategies Academia Academia Research As the modernization took place in world's industrialization's sector, collaboration across the international borders took place. The motives were now not just limited to the company's origin but it was to expand its operations for serving all around the globe. There are different and clear motives for having collaboration with others across the border, it was a two-way reaction as both of the parties started taking benefits from each other. The few bigger motives for entering into international collaborations are gaining awareness and also an edge on the...
3 Pages(750 words)Essay
Consumption
..."Which is more important, the consumer or the product Do consumers drive the development of products, or do products drive consumer behavior" In the age-old battle of consumer vs. product, consumer always wins. Without a consumer there is no product. Consumers are what shape everyday life without them the world couldn't thrive. Everything from child birth i.e. condoms and birth controls to world wars are based on consumers. The consumer is what makes the product, if a company came out with a brand of soda that tasted like fish it would be up to the consumer to decide whether that product survived or died. Let's assume that this company decided to test the product out on a hand full of people, if 75% of the people in this group... is more...
2 Pages(500 words)Essay
Collaborative governance arrangements. Background of collaborative governance
...and Section # of Collaborative Governance Arrangements Background of Collaborative governance: Every individual desires to collaborate (work together). Even those who do not crave to work collectively covet to be observed to be agreeable, at least within the belief if not in observance. Whether they maybe joint ventures, coalitions, associations, as well as groups that fills up the channels. Confrontations have grown to be usual associations, whether aligned with violence, drugs, or else scarcity. The idiom of struggle has grown to be tangled amid the faction of collaboration, as even the most antagonistic acquirement strategy is prepared to emerge like the company...
9 Pages(2250 words)Essay
Collaborative design
...Collaborative Product Development (CPD) indicates the barter of information regarding products between involved organisations. The popularity of 3D CAD offerings and the dynamic change of control and stakeholdership, along with the establishment of partnerships among CAD providers have presently made the utilization of non-partisan CAD forms not only as a prudent option but also as a protocol in CPD best practice. One outcome is the evolution of open source scripting languages for data exchange on the world wide web, along with Extensible MARK up Language and XML, have turned into indispensable alternatives for exchange of information in such exchanges. The intention of the current project is to revisit the strengths and...
8 Pages(2000 words)Essay
Collaborative Learning
...Collaborative Learning ID Lecturer There are a number of different approaches that are used under theaegis of Collaborative Learning. This is because Collaborative Learning is the essential partnership of students or amongst students and teachers as they seek to work within the field of education and eventually learn for the eventual benefit of one another. This is a pretty interesting mix as it takes into account the important ingredients of learning whilst working alongside each other. Collaborative Learning is indeed comprised of different methodologies and environments under which learning comes about in full circle. Each individual within this...
2 Pages(500 words)Essay
Consumption
...English Consumption Introduction Today’s shoppers are considerably indecisive. Manufacturers and advertisers are facilitating and improving on this aspect of modern consumerism. This is achievable through science and strategic packaging and advertising. The impulsive and uncertain nature of modern consumption dates as far back as the 1950s. Shopping centers and women played very crucial roles in the creation of the identity of the modern consumer (Hamilton 571). The following paper considers the impacts of people whose consuming behavior determines and shapes their desires, principles, identities, and sense of belonging. Shopping centers and catalogs are coded frameworks that do not just encourage people...
5 Pages(1250 words)Essay
Collaborative Teaching
...Collaborative Teaching Introduction Collaboration in education leads to the building of a community consisting of caring individuals whose aim is to work for a common goal. Collaboration in education may be between educators, parents, researchers, and administrators encourage the students to learn together and benefit everybody in the school setting (Nicholls & Nicholls, 2014). One of the collaboration is the teacher collaboration in which two or more teachers do the co-teaching in one class, which helps in brainstorming of ideas and reflecting on the sessions before or after the school. Collaboration has the effect of creating teacher...
15 Pages(3000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Collaborative Consumption for FREE!
Contact Us