Nobody downloaded yet

Starbucks and Peets - Research Paper Example

Comments (0) Cite this document
STARBUCKS v PEETS Name Institution Contents Contents 2 Introduction 3 Fundamental philosophical differences between the two companies 3 Launch and handling of products and services 4 Marketing of products and services 5 Approach to e-commerce 6 Future challenges that each competitor faces 7 Important decisions 7 Fundamental differences in Vision statements 8 Specific competitive advantages 9 Strategic moves 9 Company background, comparative statistics, and conclusion 10 References 11 STARBUCKS v PEETS Introduction Owing to different preferences brought forward by various coffee drinkers, there are diverse views expressed by these coffee drinkers as regards Starbucks and Peet’s coffee stores…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Starbucks and Peets Paper
Read TextPreview

Extract of sample "Starbucks and Peets"

Download file to see previous pages Their intense performance, growth, and investments warrant investigative studies. As such, this paper will seek to analyze the fundamental philosophical differences in their styles of management, how they launch and handle products, as well as their systems of marketing products and services. Additionally, this paper will develop a face-off strategy based on electronic commerce approach that sets one rival company apart from the other. Other aspects that this paper will resolve to explore include future challenges that these companies face and how the decisions that they make affect the company’s performance. Fundamental philosophical differences between the two companies According to reliable sources, Starbucks does not have any philosophical management styles. However, it does put a lot of emphasis on some strategies that makes it flexible and different from its competitors. For instance, the company puts a strong sense of ownership on its staff. From the highest rank to the lowest level, every employee has the responsibility and dedication to carry the success of the company with a strong and encouraging context (Ford, Sturman, & Heaton, 2011). In addition, Starbucks management style revolves around the belief that, everything concerning coffee matters. On the other hand, Peet’s coffee store practices an autocratic style of management whereby, leaders at the headquarters makes all the decisions while the subordinate staff implements them (Mottern, 2002). This is a very sharp fundamental philosophical difference between these two stores since analytical research and analysis describes Starbuck’s system of management as permissive. Launch and handling of products and services More focus based on establishing how Starbucks and Peets launches and handles their products and services set forth that, both companies maintain database records in which they keep customers’ trends (Pride, Hughes, & Kapoor, 2010). However, Starbucks is different from Peets and the rest of the competitors in that, it uses factors like business-to-business strategies of marketing to launch and handle products (Smith, 2007). It also incorporates considerable measures that comprise of customer pinpoint and identification of early adopters where the company involves three main types of customers. They include program buyers, transaction buyers, and relationship buyers. In this case, Starbucks launches and handles its products through a chain of network created by these types of customers. Other methods incorporate use of the internet and massive television and radio advertisements. As in the case of Peet’s, this coffee store is unique from Starbucks as it uses sub elastic measures to launch and handle its products. First, it tests its marketing strategy then introduces the concept of marketing implementation (Mottern, 2002). Agreeably, it is hard to dash headlong to launch a product without first carrying market testing. After this stage, Peet’s uses its relations department to initiate campaign roll out aimed at launching a new product or service ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Starbucks and Peets Paper Research Example | Topics and Well Written Essays - 2000 words”, n.d.)
Starbucks and Peets Paper Research Example | Topics and Well Written Essays - 2000 words. Retrieved from
(Starbucks and Peets Paper Research Example | Topics and Well Written Essays - 2000 Words)
Starbucks and Peets Paper Research Example | Topics and Well Written Essays - 2000 Words.
“Starbucks and Peets Paper Research Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Starbucks and Peets Paper


...? Starbucks AFFILIATION: Starbucks Introduction Located in several countries all over the world, Starbucks is one of the leading coffeehouse chains offering a range of products from coffee to a number of food items. Started in 1971 in Seattle, it has established itself not only in the US but also as an international brand in over 40 countries with the total number of stores exceeding 3000 (Pham-Gia, 2009). Starbucks values the relationship it has with its customers. It transcends the ephemeral interaction that the customer has with a Starbucks’ barista into a unique connection, a value ingrained in its vision which is “to inspire and nurture the human...
8 Pages(2000 words)Admission/Application Essay


...?Starbucks Corporation purchases, roasts as well as provides handcrafted coffee beverages. The company provides approximately 30 blends as well as premium Arabica coffees. Starbucks has spanned its network across 50 countries globally since its inception in 1971 (Starbucks business summary). The current goals of the company is to maintain the standing of the company as one of the most recognizes as well as respected brands in the world. For achieving its current goals, the company plans to continue on its expansion path primarily focusing on the countries outside United States in retail as well as license store segments. The aim of Starbucks includes providing fresh, high...
2 Pages(500 words)Essay

Starbucks Company Paper

... Starbucks Company This is an international coffee company, being the largest coffee house in the world, with close to 20,000 stores spread in 58 countries, and close to 13,000 stores in USA alone (Charles, 2006). The company sells coffee products such as beverages and coffee beans as well as snacks. Through its entertainment division, the company sells books, films, and music. The company has tailor-made its products to specific locations, having many of its products sold in specified localities. The company recorded one of the highest expansion rates in the 1990s, with an average of one new store opening every day. As a company, Starbucks has various strengths that have seen it make such great achievements. Starbucks is a large... Starbucks ...
3 Pages(750 words)Essay

Starbucks Company Research Paper

...respect and trust (“Starbucks Company Profile”). The purpose of this paper is to describe how Starbucks Company uses the four management functions: Planning, organizing, influencing and controlling to achieve its goals. Starbucks Planning function Effective planning helps an organization in achieving its goals and objectives. The process often commences with the reviewing of the organization’s current operations and identifying the loopholes that need to be operationally improved. As such, planning encompasses the envisioning of the outcomes to be achieved by the organization and the necessary steps for achieving desired success. Success is often measured in terms of...
10 Pages(2500 words)Research Paper


...? Starbucks Every organization faces challenges in its daily operations. Regardless of how successful an organization is it faces quite a number of challenges. Right from its production stage to the marketing stage, an organization has to struggle to stay relevant among the competitors in the market. Such are challenges facing one of the leading food retail chains in the United States, Starbucks. Despite Starbucks being a leading retail food chain in the United States, Starbucks has to contend with various challenges in its product life cycle. Although Starbucks, a high quality product provider in the foods industry in the United States is popular among...
5 Pages(1250 words)Research Paper

Starbucks Research Paper

...RUNNING HEAD: STARBUCKS CORPORATION Starbucks Corporation of the of the of the Starbucks Corporation Intrоductiоn Orgаnizаtiоnаl Bеhаviоr is а study thаt invеstigаtеs аnd lеаrns thе imраct thаt individuаls, grоuрs, аnd structurе hаvе оn bеhаviоr within thе оrgаnizаtiоns аnd its еffеctivе usе fоr thе рurроsе оf knоwlеdgе tоwаrds imрrоving its реrfоrmаncе. (Wikiреdiа). Tо undеrstаnd оrgаnizаtiоnаl bеhаviоr within аny cоrроrаtiоn аnd раrticulаrly thе fаctоrs influеncing thе оrgаnizаtiоnаl bеhаviоr оf а singlе реrsоn hаs bеcоmе thе "kеy" tо thе succеss оf mоst mаnаgеrs. (Chris, 2006, 84) Thеrе аrе diffеrеnt аррrоаchеs tо оrgаnizаtiоnаl bеhаviоr, which is bеst fоr аll оrgаnizаtiоns; instеаd,...
8 Pages(2000 words)Essay


...Starbucks al Affiliation 0 Introduction This report presents Starbucks Corporation, the largest coffeehouse company inthe world. According to Starbucks Coffee Company, their first cafe shop in the United Kingdom was been opened on May 1998. The main aim of the report is to gather information on demand and supply factors and key issues of Starbucks Coffee Company. The report-writing task has involved analyzing the challenges that is facing the company at the present time and the next few years, drawing conclusions and making recommendations. The findings of this report are presented with the aid of graphics and are followed by conclusions and recommendations. 2.0 Key...
1 Pages(250 words)Essay

Term Paper Proposal/ Starbucks

... School: TERM PAPER PROPOSAL – STARBUCKS Lecturer: TERM PAPER PROPOSAL – STARBUCKS Four major management practices are presented for this project. For each of them, there are two article sources that give through and detailed information for onward review. On the theme of management theory, Beer, Eisenstat and Spector (2008) and Garvin (2013) write on the relationship between management theory and the practical application of these theories within the organizational setup, noting that management theories makes it possible for to build a learning organization. Kotter (2006) also emphasised on the theme of incorporating value driven management in the running of organisations, stressing that the essence of value chain is in the need... School:...
1 Pages(250 words)Term Paper


...and move on to other parts of the world. Adapted Product and Promotion Strategy The new Starbucks chain in Malta can include on its menu the traditional Maltese coffee or as it is locally known, “Kafe Msajjar”. This is a blend of spiced coffee that is very popular in the tourist island. It can be made from a blend of Robusta and Arabica coffee beans that are mixed with roasted chicory, ground aniseed and ground cloves. This can be an easy venture for star bucks since they have decades of experience working with coffee and importing espresso and other brands would be very counterproductive to sales. This is because even the tourists will be on the lookout for native dishes which will be part of the tourism...
6 Pages(1500 words)Term Paper

Starbucks to create a competitive advantage but it also helps to meet the needs of the customers and generate value addition for them. The investigation and the analysis of the company and the market environment suggest that the company is targeting to increase its customer base by geographic diversification and it has planned to achieve its competitive advantage by offering value addition through unique customer experience. Introduction This paper is focused on the strategic analysis of Starbucks. It covers the historical background of the firm along with the mission, vision and values. Both internal and external analysis of the firm has been covered in this paper in the light of the...
19 Pages(4750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Starbucks and Peets Paper for FREE!

Contact Us