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The Customer Service Perspective - Admission/Application Essay Example

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Customer Service Perspective Name: Institution: Customer Service Perspective Introduction Balance scorecards, abbreviated as BSC, are starting to make an appearance in the market and many business entities. This is due to their effective nature, and the fact that their focus is primarily based on the customers…
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Download file to see previous pages Moreover, its use in any company could lead to the improvement of the relationship that exists between the two parties, that is, the customer and the company. The relationship, which grows consistently, is the main reason behind the use of BSC. This paper will review the methodology in which BSC can be successfully introduced and implemented in organizations. Also, the techniques that can ensure that BSC is maximized to its full potential will be analyzed. It is seen as the determining point in market performance, and the growth of the businesses present. The use of BSC, as many companies will agree, has a positive impact on the developmental growth of their organization. This means that business enterprises need to use BSC effectively, for it to work in their favor (Gumbus, 2006). Both companies ensured that they focused on their clients’ needs and worked to ensure that they offered goods and services needed. This kept the clients coming back for more, thus improving the company’s revenue. Analysis Analysts and specialists stand firm in their belief that balance scoreboards feature everything that relates to customer relations. This includes the customer outcomes and their value propositions. They believe that the use of, and implementation of the BSC, is primarily aimed at one target, the customer. The acquisition, retention, and satisfaction of actual or potential customers are also the main things that are associated with the balance scoreboard (Kaplan, 2005). According to specialists, the BSC aims at finding out, and ensuring, that all clients expectations, wants and needs are met by the company. According to Niven, these measures have proved to be customer centric. This is because they dwell solely on customer satisfaction and relations. These can go on to create the perfect scenario where a positive behaviour is realized from the customer. Improved performance in companies can be attributed to the fact that most of them have based their growth on the needs of the customers. There are stages that are involved in implementing the BSC into a company’s mode of operations. These stages are based solely on finding out if the customer is satisfied, in the long run. The three stages include identifying the intended market where the company will be selling some of its goods and products. The next one involves finding out the exact needs of the customer, and all that it may take to give them what they truly desire. At the final stage, the company clearly states what it is ready to offer its customers. This is to meet some of the needs of the customers. Noting the improvements of companies, specialists attribute this to the fact that these companies have realized what their customers require from them (Gumbus, 2006). The three stages that companies or other business entities may undertake are very important. No one stage can be estimated to be extremely important as compared to the others since they rely on each other to sustain the growth of the company. Customer satisfaction leads to the growth of a business. When the deal is good, customers always find it easy to go back. Companies should take that stand that insist that they companies offer their clients the best. This includes both actual and potential clients. Conclusion In conclusion, it is obvious that the use of BSC by the companies is highly effective. Its application in the right manner in these business entities can ensure that they ...Download file to see next pagesRead More
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