Technological Advancement: Arabic Movies and Television - Research Proposal Example

? The Business Proposal on (Arabtv.Com) Executive Summary Internet is quite important in the whole world. A significant number of people today use the internet to help them meet several needs such as shopping, employment chances, meeting their social needs, as well as for entertainment purposes such as watching movies or watching their favorite TV shows. Because of this technological advancement, this research proposes to create a website that will promote watching of Arabic movies and television shows online so as to meet the entertainment needs of people especially Arabians. Creating a Website That Promotes Watching Arabic Movie and TV Shows Online Business Idea Currently, internet is quite important in the whole world. A significant number of people today use the internet to help them meet several needs such as shopping, employment chances, meeting their social needs, as well as for entertainment purposes such as watching movies or watching their favorite TV shows (Lescher 2008, p. 56). Consequently, creating a website that enables people to watch their favorite Arabic movies and TV shows is quite a great business idea because it is aimed at making the lives of people easier as they will be able to satisfy their entertainment needs through online. The uniqueness of this service is that it will enable clients to watch only the high quality Arabic television shows and movies right on their computer. And the most important and good thing concerning this service is that consumers have the chance of getting the quality programming and Arabic movies that will be appropriate for every person either within a family set up or as a group of friends. Furthermore, another unique or the difference of this services is that, unlike the normal TV tuning, these Arabic channels will provide viewers the specific shows that they want to have and convert them right on their desktop. This website will ensure that it meets the various needs of the people ranging from entertainment channels, educational Arabic TV channels, Arabic music, programs on Arabic TV programs on home improvement, as well as relevant business programs for business people. The website also aims at providing several channels that show Arabic movies. This implies that a person may have a complete day of movie marathon particularly if he or she is a movie enthusiast who is presently on a day off and just desire to relax watching movies especially Arabic movies without renting DVDs. Generally, creating a website for Arabic movies and TV shows will provide consumers with all the television shows and movies that they want and even set up for their preference. As long as they choose this website, they will get the best providers for better value in terms of service and features (Strangelove 2010, p. 45). This will ensure consumers high quality Arabic movies and TV shows experience for a long period of time. With this service in place, a considerable number of problems will be solved. For instance, it will promote the lives of those people without televisions in their homes to enjoy Arabic television shows online. It will also simplify and help people save time in the process of searching for a place to rent DVDs containing Arabic movies, as well as save on the money spend on renting those movies. This is because as long as a person is able to access the internet, he or she will be in a better position to watch any Arabic television show of his choice, as well as enjoy his favorite Arabic movies at any time and at a favorable cost. It will also be advantageous particularly to those individuals who have membership cards with the website as they will be able to watch quality Arabic movies and TV shows all time once they pay their membership fee, which are quite affordable. In order for this proposal on creating a website to be accomplished successfully, there is need of employing different technologies such as standardized mark up that could either be hand coded or produced by editing software. Proprietary software founded on plug-ins that circumvents the customer`s version is also included in the required technologies in creating this website. In addition, search engine optimization techniques may be applied to help in assessing search engine ranking and recommend improvements. The research is also supposed to have mark-up validators as well as other testing equipments for usability and convenience to ensure that the website is in line with the web convenience procedures. This proposal has potential future growth because the current world is constantly advancing in technological terms. This implies that the use of internet is also increasing and in future, most people will be focused on venturing mostly in online services than any other practices. Thus, by creating this website that promotes watching Arabic movies and TV shows online today, there is great guarantee for it to be accepted and enjoyed by the majority of people worldwide in the coming future. The Market: Market Research and Marketing According to statistics, it is always important for any company or business person to put into consideration the market it is targeting its services or products to. In the same way, before creating a website that allows watching of the Arabic movies and TV shows online, it is essential that the proposal determines if the consumers are well versed with internet services and are in position to have access to the internet or online services, as well as owning computers or laptops in their homes. Determining the target market is important in this process because it acts as stand in for the real consumers and provides guidelines on decision concerning the functionality of the website and behavioral site design. In addition, target market will enable the researcher to map out specific needs depending on the consumption level of the consumers. It will also help in dealing with its rival firms in the similar business. This means that this proposal is not different from any other business and its target market comprises of the Arabian population especially the young generation who are the majority and fond of watching movies and following up on their favorite TV shows. Such a generation has various characteristics that make it suitable as the target market for this service. For instance, most Arabians youths are high school and college attendants implying that they are in the stage which is full of curiosity especially in the advancing technologies such as internet. Majority of youths worldwide like to spend their free time watching movies and TV shows especially through online and Arabian youths are not an exception. Thus, creating a website shows that allow watching Arabic movies and TV shows will be a great opportunity for the Arabian population especially the youths. According to statistics, creation of a website that promotes watching of Arabic movies and TV shows has the potential of expanding and enlarging in size in the marketplace because of various reasons. For instance, with such a website in place, factors such as political, economic, social and technological (PEST) factors will be handled and achieved well within the society leading to a peaceful society. Politically, by creating a website that promotes watching Arabic movies and TV shows online, people will be in a position to watch Arabic television programs that promote political stability in the society and follow their example. Such program will have to be in line with government regulations and other legal issues so as to create a peaceful society politically. Creating such a website will ensure that economical factors such as economic growth, inflation rates, as well as interest rates are favorable to the customers (MacDonald 2011, p. 34). Social factors such as age distribution, career attitudes, and health consciousness will be considered through the airing of educational programs on the Arabic televisions. On the contrary, technological factors help in reducing minimum efficient production levels and affects outsourcing decisions within a society. In order for the website to succeed, there is need to find ways that will help attract and communicate with customers. These includes create awareness, exposing and developing a brand for the service website being developed. This will be through newspaper ads and social networks like Youtube. The website should inform people about its services and provide the potential clients a feel of its services such as the type of Arabic movies to be provided online by the site and the costs. It will ensure that the website is appealing and is up to date with the ever growing technology. Another way to attract customers is by making the website easy to navigate in order to enable the new customers to locate the required information easily and at faster rate. Necessary contacts should be provided so that any customer wishing to know more information concerning the website may make contact with the manager of the website. The relevant communication tools may involve mobile phone contacts, email address, or communicate through Facebook, Twitter, or MySpace. These are some of the ways that will be used to attract and communicate with customers. Financial Issues This proposal aims at making life easier for consumers especially those who like watching Arabic movies and television shows. This implies that the monthly fees set for membership will be affordable. For instance, expected expenditures for designing of the website include ?2000 for the server, ?1,500 for the design, ?500 for hosting, and ?50 for the domain. The start up cost required adds up to ? 4,050 pounds. The total amount set for purchases of relevant materials include ? 30,000 pounds, whereas the cost planned for advertising purposes is ? 15,000. The total amount budgeted for both purchases and advertising adds up to ? 49,050. The membership will consist of three defiant categories including demined, gold and basic. Demined Gold Basic Unlimited Hours Stop your member Mobile Access HD 3D Movies Cost ?40 ?30 ?20 Profit margin on the services is: Year One Year Tow Demined 40 members 80 members Gold 60 members 120 members Basic 100 members 200 members Total members 200 members 400 members Total income ?64,200 ?129,600 The necessary sources for funding this proposal include obtaining a loan from the bank, using personal savings, as well as seeking for extra donations from friends. The possible risks involve loosing it all to the competitors in the same business resulting into not being able to recover the loan taken from the bank. Operational Issues In most cases, businesses are created under state laws and are under governance of the uniform commercial code that makes business laws equal in all states. Previously before the enactment of the uniform commercial code, businesses had to be aware of and work under the several laws in all of the states in which they functioned (Raskin 2001, p. 78). This business proposal on the creation of a website that promotes watching of Arabic movies and television shows online is under the general partnership business structure. This is a type of business and legal structure that is developed through the association of one or more people who are in agreement. The owners of this proposal plans to make an agreement and let the business be known legally that it exists. The owners will be legally responsible for any legal behavior and balances the business may encounter. This is an online business aiming at reaching a great number of people worldwide especially the Arabic population in the whole world who are interested in watching Arabic movies and television shows online. Currently, the owners of the business intends to perform all the duties concerning all the activities in the process of creating the website, promoting it and dealing with the clients on their own without employing any person. But it plans to recruit relevant candidates as the business picks up in future. The business will obtain a license as a registration for its activities and also to be under regulations of the state. It will also ensure that it abide by the rules of law and legislation at all times in order to avoid any problems of not following regulations as any other business. Online businesses encounter great challenges such as hawking of the website, interfering with the privacy of the consumers among others. To be able to receive help from the government, it is necessary that the managers legalize their business through obtaining of license and being in line with any relevant government regulations at all time and ensuring that they are up to date to avoid any inconvenience in the business process. Conclusion In the current world, technology is increasing each and every day making internet to be quite important worldwide. A significant number of people today use the internet to help them meet several needs such as such as watching movies or watching their favorite TV shows among others. Because of this, this proposal aims at creating a website that will enable people to watch their favorite Arabic movies and TV shows online. This is a great business idea because it is aimed at making the lives of people easier as they will be able to satisfy their entertainment needs online. The exceptionality of this service is that it will enable the clients to watch only the high quality Arabic television shows and movies right on their computer. The website also aims at providing several channels that show Arabic movies. This implies that a person may have a complete day of movie epic principally if he or she is a movie fan who is presently on a day off and just desire to relax watching movies especially Arabic movies without renting DVDs. Generally, creating a website for Arabic movies and TV shows will provide the consumers with all the television shows and movies that they want and even set up for their partiality. References Lescher, J 2008, Online market research: cost-effective searching of the Internet and online databases, Addison-Wesley, Virginia. MacDonald, M 2011, Creating a website: The missing manual, O'Reilly Media Inc., Michigan Raskin, J 2001, Handbook of online marketing research, McGraw-Hill Professional, New York. Strangelove, M 2010, Watching YouTube: extraordinary videos by ordinary people, University of Toronto Press, Toronto. Read More