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Critical Evaluation of KFC - Essay Example

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Write A 1750 Word Essay Critically Evaluating KFC (Case Study) Using The Key Frame Works of International Business. Frame Works: International trade theories (Culture, Political, Legal, Economics), FDI (Greenfield, Joint Ventures, Franchising), Risk, Mark Table of Contents Introduction 3 International Trade Theories 3 (a) Cultural Factors 4 (b) Political Factors 4 (c) Legal Factors 5 (d) Economic Factors 5 Foreign Direct Investment (FDI) by KFC 6 Risk Associated with KFC performance and Strategies 7 4 P’s Framework of Marketing Mix by KFC 9 Strategies Adopted by KFC 11 References 13 Introduction Kentucky Fried Chicken (KFC) is one of the most renowned brands in the segment of fast food chai…
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Download file to see previous pages This paper intends to evaluate the international trade theories implemented by KFC along with its Foreign Direct Investment (FDI) strategies in order to expand its business activities in the international market. Furthermore, it measures the risks associated with the performances and strategies of KFC in its business environment. In addition, the paper will focus on assessing the 4 P’s of marketing mix strategies undertaken by KFC in order to survive in the marketplace for long-term period. International Trade Theories The exchange of goods, services and capital across international boarder and/or territories is widely referred as international trade in the modern business environment. ...
A culture can be treated as one of the strongest influencing factors in terms of conducting international trade between two different countries (Hodgetts & et. al., 2005). For instance, KFC is engaged with many countries including China, Mexico, Latin America, and US among others in terms of trade. These countries are different from each other to a large extent with regards to language barrier, ethnicity, religion and organizational culture among others. In addition, it also implemented the strategies focusing on merger and acquisition with three different companies operating in different market segments as well as in different regional sectors. This kind of extensive difference within the organisational culture in turn tends to increase the perplexities amid the interdependent relationship of various industrial participants. Therefore, with an intention to conduct a business in international market, KFC must take significant remedial measures such as downsizing and laying-offs in order to deal with these difficulties regarding cultural aspects. (b) Political Factors Political factor includes the aspects such as tax policies, labour laws, tariffs and trade restrictions among others through which the government of a country interfere in the international trade procedures. In relation to these factors, organisations are quite likely to face the challenges in terms of grouping or managing the widely diversified workforce encouraging the sharing of common values and principles (Hodgetts & et. al., 2005). Hence, KFC can be observed to often undergo the threat related to the political aspects of a country when diversifying its strategic procedures in the international market. However, KFC was beneficial in conducting its business in ...Download file to see next pagesRead More
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