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Analytic Report of Hunting PLC - Essay Example

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Hunting Plc Strategic management includes all facets of the marketing process. The research focuses on determining the history, objective and mission of the company. The research centres on the use of Ansoff and Porter’s five forces. Hunting Plc successfully supplies the needs of its clients…
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Analytic Report of Hunting PLC
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Download file to see previous pages Hunting Plc focused on the shipping industry. Originally, the Hunting Plc had been named Hunting and Pattison. The company has two ships. The two ships are Genii and Sylvia. During 1890, Hunting Plc invested large sums of capital in the oil tanker business (Plunkett 2007). The managers of Hunting Plc focused on their activity, being a broker for the tankers. As time flew by rapidly, the managers of Hunting Plc expanded their business. The new 1930s to 1940s focus included aircraft maintenance. In addition, the company entered the air transports during the 1930s and 1940s.also, the company set up the Hunting aircraft during 1944. In 1945, Hunting Plc gave time to their new business venture, Hunting Air Travel Ld and the airline business. During 1959, the company also ventured into the new business British Aircraft Corporation. Presently, the company is engaged in the construction of oil wells and oil platform accessories market segment (http://www.hunting.plc.uk/). Further, the company used borrowed money to finance the company’s assets. The total liabilities amount, ?217,000 includes the accounts payable and short/long term debt. The company also generates ?103,000,000 funds from other liabilities (http://uk.finance.yahoo.com/q/is?s=HTG.L&annual). Borrowing money is another source of cash inflows. Another source of funds is capital investment (Brigham 2011). In terms of Hunting Plc’s 2009 size, the company is significantly BIG. As of 2009, the company’s current assets reached ?580,000,000. In addition, the company’s 2009 total assets amounts to ? 818,000,000. The total assets include the ?404,000,000 cash and cash equivalents, ? 54,000,000, and inventory amounting to net receivables amounting to ? 116,000,000 (http://uk.finance.yahoo.com/q/is?s=HTG.L&annual). Identity if the type of Hunting Plc. Hunting Plc is Britain’s top supplier of the needs of companies engaged in the oil and gas industries. An estimated 30 percent of the company is owned by the Hunting family. The company’s headquarters is in London. In terms of operations, the company operates in the oil and gas equipment and services area. The company supplies materials needed by the gas and oil business players. Further, Hunting Plc competes on broad basis. The company’s competitors include Petrofact Limited. The other competitors are The Wir Group PLC. A third group is called Schlumberg Ltd. Another competitor is Lamprell Plc. Hunting Plc generated ? 360,000,000 alone during 2009. Likewise, Hunting Plc generated a net income after tax amounting to ? 29,000,000. Based on its history, Hunting Plc established its own unique growth strategy by acquiring other related companies. Hunting Plc acquired Innova Extel for US $ 125 million during August of 2010. The company’s acquisition ensures Hunting Plc’s entry into the profitable environment electronics technology to the worldwide energy environment. Another growth strategy is to set up a branch in strategic locations around the world. The company sets up production plants and hires people around the world to deliver the world famous top quality service to the Hunting Plc clients. The company also established leading technological and service presence on its current business strategies. The company prefers to enter into a business where profits are very significantly large (Hutaikbat 2011). Mission The company’s mission statement is a good model to be implemented. The employees and management set up a ...Download file to see next pagesRead More
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