Social Exchange Theory - Communication Theories - Essay Example

Comments (0) Cite this document
Summary
Social exchange theory Social exchange has been defined as “voluntary actions of individuals that are motivated by the returns they are expected to bring and typically do in fact bring from others” (Blau, 1964 cited by Lee, Mohamad & Ramayah, 2010). This communication theory of social exchange is based on the rewards and costs which help quantify the values of the outcome (Thibault & Kelly, 2001)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Social Exchange Theory - Communication Theories
Read TextPreview

Extract of sample "Social Exchange Theory - Communication Theories"

Download file to see previous pages This implies that actions are taken with full knowledge that it would be recognized and reciprocated. Based on the social exchange theory our organization decided to outsource a small part of the work to an external service provider. Ours is in the hospitality sector and we selected a small service provider expecting that we would receive personalized service. This was also the reason that we did not approach one of the recognized firms. However, the communication was not effective. While we wanted to save costs we ended up paying much more as we did not receive the promised services. We had to discontinue with this agent. The evaluation of the service provider is important before signing any contract. In the future we would seek details of the businesses handled and the types of service offered. We did not receive the benefits expected; social exchange was unjust. In the hospitality sector, service excellence counts. The organization recognizes that to deliver excellent service the internal customers have to be focused upon. It is a reciprocal arrangement – the organization focuses on meeting the needs of the employees and the employees deliver service excellence which in turn benefits the organization. To meet this organizational objective, the organization valued their internal customers and provided motivation through different means. The organization was successful in achieving their objective because the employees felt needed and recognized. This served to motivate them and they could deliver their best to the external customers. The employees and the organization, both gained in the process. This example explains the costs and rewards in the relationship, which is the essence of the social exchange theory. On another occasion I needed a day off to attend my ailing brother but was denied the day off. A colleague of mind stood by my side and requested the supervisor to grant me leave. He would extend his working hours and complete my part of the scheduled task. In exchange he asked for something which relieved me of the obligation while benefitting both of us. He wanted a particular item from the downtown area where I lived and which would cost him the entire day to get it. He would have to take leave instead. Hence, if I could do him this favor, it would save him a day off and the journey downtown which was very far from his place of residence. This example of social exchange involves voluntary actions of individuals motivated by the returns expected. I readily agreed because there was no question of indebtedness or owing to each other involved. Thus in the social exchange two parties are involved and work towards mutual trust, benefit and enhancing relationships. This also forms the basis of how social structures are created. Relational Dialectics Theory Relational dialectics suggests that people in relationships constantly feel the push-and-pull of conflicting desires. These conflicting desires include autonomy and connection, openness and protectiveness, and novelty and predictability. Through effective communication they attempt to reconcile these conflicting desires but they continue to have the need for both the opposing pairs. These conflicts, tensions or dialectics cause relationships to be ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Social Exchange Theory - Communication Theories Essay”, n.d.)
Social Exchange Theory - Communication Theories Essay. Retrieved from https://studentshare.org/business/1441185-communication-theories
(Social Exchange Theory - Communication Theories Essay)
Social Exchange Theory - Communication Theories Essay. https://studentshare.org/business/1441185-communication-theories.
“Social Exchange Theory - Communication Theories Essay”, n.d. https://studentshare.org/business/1441185-communication-theories.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Social Exchange Theory - Communication Theories

Social Learning Theory (one of the communication theories)

...”, the individual affects the society and the environment also influences the person’s behaviour. Furthermore, Hugh Duncan’s movement regarding communicative action relates social order with exchange of ideas. His theory of communication talks about his principles as a premise for societies. Specifically, he discussed the importance of the perception of authority when communicating. In connection to the social learning theory, the role model’s authority affects his credibility. For example, the model can communicate better if he would be recognized by the public. This can explain why some...
13 Pages(3250 words)Assignment

Communication Theories

..., employees and the customers and the attitude that they have for one another. Consequently, the professional environment requires effective communication mechanisms to build a conducive social environment for every person and ensure an effective flow of information. The purpose of this paper is to analyse the extent to which communication theories illuminate areas of professional communication practice. Communication theories have attempted to provide an abstract explanation of the various elements that define an effective communication process as one way of modelling competence in communication. Whether an individual intends to relay information, persuade, trigger a response, or explain a phenomenon, the choice of the mechanisms... of...
14 Pages(3500 words)Essay

Communication Theory

...Communication Theory The communication theory is a purely quantitative theory used to measure how much information is transmitted to be associated in a given state of affairs and which would then in turn provide a measure as to how much information will be available at various points. This theory discusses the amounts of information being transmitted, not the type of information, as the name provides a misleading impression. INTRODUCTION In this chapter the communication theory will be discussed as to what it actually is used for as compared to the popular misconceptions about it. The various functions...
4 Pages(1000 words)Essay

Theories of Exchange Rate Determination

...Theories of Exchange Rate Determination 'Explain at least three different models of exchange rate determination, and discuss the extent to which eachof these has empirical support'. The rationale for Exchange Rate Models and their Efficacy Introduction to forex theory and its determination PPP approach Interest Rate Parity approach Monetary and Portfolio approaches in relation to interest rate parity Duration analysis Value at Risk models Balance of Payments Approach (BOP) Bibliography Theories of Exchange Rate Determination 'Explain at least three different models of...
11 Pages(2750 words)Essay

Communication Theories

...on the interactive aspects of communication and highlights its "negotiative" nature. Moreover, there are actually four social psychological theories that constitute the accommodation theory and account for people's tendency to converge towards or diverge away from the speech of others: similarity-attraction, social exchange, causal attribution, and Tajfel's theory of intergroup distinctiveness. In his earlier writings on the theory, Giles challenged researchers to apply Communication Accommodation Theory across the life span and in different cultural settings. For the...
6 Pages(1500 words)Essay

Communication theory

...20 July, Management Communication Theories A lot of management communication theories have been proposed. Of all, I particularly find the communication accommodation theory and the theory of narrative paradigm most rational and useful in everyday communication. The communication accommodation theory investigates the results of shift in the communication styles of two speakers. While communicating with each other, people tend to adjust their style of speech with a view to facilitating communication. Divergence and...
1 Pages(250 words)Essay

Communication Theories

...Client’s 20 August Several approaches to communication studies are possible but it is important to follow an atheoretical theory.Students should be encouraged to do as many practical experiments as plausible. This paper will shed light upon how to approach communication studies. The right approach matters the most, without which it becomes very difficult to learn. The focus should be on atheoretical theories, carrying out practical experiments will always help. For instance interviewing a celebrity would make a student who is doing it for the first time so much better than watching an interview over the television of computer. “Our approach focuses on differences of the perception of...
1 Pages(250 words)Essay

Communication Theories

... Inserts His/her Inserts Inserts Grade Inserts Communication Theories Being a social person and good at communicating, I have two subjects to opt for my majors. This is quite a perplexing question as both of the subjects are of my interest. I decided to analyze different points of the subjects and explore myself further so I may not have to regret on my choice later on. My analysis began with a quick review of my personal interests and capabilities. One major decisive factor that confounds me between both the subjects is my aptitude of conversing well with the people and convincing them. This ability is required in both the fields of communications as well as marketing. Another criterion that can help me through my pronouncement... , but,...
1 Pages(250 words)Essay

Communication Theories

...6 October Communication Theories Of the four computer mediated communication (CMC) effects of sender, receiver, channel, and feedback, the one that has the greatest relational impact is sender. Let’s take Facebook as an example to analyze this. In daily life, most people don’t talk to others and wait to be approached by them. Everybody wants others to make the first move and then the two can get along with each other. Likewise, in CMC, when someone sends a friend’s request on Facebook, the recipient feels honored and likes the fact that he/she has been approached. Most often, the recipient accepts the request and the two become friends. In this case, the sender assumes prime...
1 Pages(250 words)Essay

Communication Theories

...Communication Theories Neil Postman, considered as the father of media ecology defines media ecology as “how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. It tries to find out what roles media force us to play, how media structure what we are seeing, why media make us feel and act as we do.” (Postman 1). Whereas media before only refers to television, radio, magazines and newspapers, it has now evolved into a field of a much wider scope. With the fast pace of modern technology and the era of globalization, media is now more encompassing as to include the various...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Social Exchange Theory - Communication Theories for FREE!

Contact Us