Balfour Beatty and Corporate Social Responsibility - Dissertation Example

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Balfour Beatty and Corporate Social Responsibility Introduction Recent developments in the business environment have effected changes that continue to transform and challenge organisations involve in the global market economy. These events include globalisation, rapid growth in information and computer technology, changes in the nature of firms, transformation in the role of customers and the establishment of a more robust and dynamic, but extremely competitive global market (Artman & Persson 2010; Coatsworth 2004; Hastings & McDermott 2006; Tencati & Zolsnai 2009)…
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Balfour Beatty and Corporate Social Responsibility
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Download file to see previous pages The concept of corporate social responsibility is not something new (Hemingway 2002). In fact, as early as 1930’s the idea that firms should be responsible not only to its shareholders, but to society as a whole was already espoused (Hemingway 2002). However, it is only in the last forty years that discussions pertinent to CSR have become fervent. In the ensuing intensive elucidations pertinent to CSR, various concerns related to its definition, process, implications, field and many other issues have been raised (e.g. Carroll 1999; Friedman 1962; Porter & Kramer 2006). The demand for a positive response for CSR is asked of all companies regardless of the sector and size. Looking at the construction industry, its activities are highly prominent in communities where they are operating. The typical construction activities such as mineral extraction, construction, maintenance and demolition cause serious inconvenience, disruption to the general public and natural environment (Barthorpe, James & Taylor 2004). This situation if handled improperly can result in the ire of the community. On the other hand, accepting the high visibility and impact of the activities of the construction industry may become an opportunity for the company to build a positive relationship with the stakeholders in the public arena where they are conducting their affairs (Barthorpe et al. 2004). In this regard, this research will look into the practice of corporate social responsibility vis-a-vis Balfour Beatty, one of the largest construction companies not only in the UK, but also in the world. It asserts that upon observing the CSR response of Balfour Beatty, it can be attested that corporate citizenship is not a linear progression, but that it is possible for a company to be at various stages in different elements of CSR at the same time. Likewise, regardless of the intent of the company in adopting CSR, (this is significant to note because it is one of the arguments against CSR, e.g. Lin-Hi 2010), companions continue to respond to it in a positive way even if they get involved in some ‘unscrupulous activities’. This is significant as it serves as a lesson not only for the company involved, but also for all organisations. The project has the following structure. The first section is the introduction, which contains the focus and structure of the study. The second section of the project will deal with Balfour Beatty and how effective is it in aligning its goals and conduct with CSR. For the analysis, Mirvins and Googins’ Stages of Corporate Citizenship will be used. Meanwhile, the third section of the project will address a more in-depth look in some of the elements and stages of Mirvins and Googins’ Stages of Corporate Citizenship vis-a-vis Balfour Beatty Plc. Finally, the fourth part will be the limitations and conclusion of the study. In the end, it is the intention of the study to gain a better understanding of CSR by looking into the CSR of Balfour Beatty Plc. CSR and Balfour Beatty: A Demonstration of Corporate Citizenship Balfour Beatty PLC is a British construction, engineering, ...Download file to see next pagesRead More
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