Google - Research Paper Example

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Google Inc. Google Inc., an American multinational public corporation, is a leader in the realm of Internet search. Founded in 1998, the company has grown by leaps and bounds to become a behemoth worth emulating. Mission: Google was founded with the objective of helping connect people to the information they needed…
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Download file to see previous pages Termed as “BackRub” initially, this search engine was refined and modified. It later led to the creation of the company that the world admires today; Google. Google started operations from Susan Wojcicki‘s garage at 232 Santa Margarita, Menlo Park. The initial funds for the company were provided by Sun co-founder Andy Bechtolsheim. Larry and Sergey, the co-founders, hired their fellow graduate at Standford, Craig Silverstein, as their first employee. There has been no looking back ever since. By mid-1999, the company had, led by venture capitalists Sequoia Capital and Kleiner Perkins Caufield & Byers, completed a $25-million round of equity funding. In May 2010, the first 10 language versions of Google.com were released. The search engine was now available in French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish. By September, Google had started offering search in 15 languages including Chinese, Japanese and Korean. In February of 2001, the company acquired Deja.com’s Usenet Discussion Service, an archive of 500 million Usenet discussions. The company opened its first international office in Tokyo in August 2001. By the end of the year, index size of Google grew to 3 billion web documents. In May 2002, Google inked a deal with AOL that enabled it to offer search and sponsored links to as many as 34 million customers who used CompuServe, Netscape and AOL.com. Google continued its inorganic route to expansion and acquired Pyra Labs, the creators of Blogger, in February 2003. One of the most important acquisitions of the company has been that of Applied Semantics, whose technology immensely bolstered Google’s content-targeted advertising service named Adsense. Google made its initial foray into the domain of social networking when it launched Orkut in January 2004. A couple of months later, the company moved to its new abode “Googleplex” at 1600 Amphitheatre Parkway in Mountain View. In October 2004, the company acquired Keyhole, a digital mapping company. It was Keyhole’s technology that later helped Google launch Google Earth. By February 2005 Google had 1.1 billion images indexed. A month later, the company acquired a web analytics company, Urchin, whose technology is behind Google Analytics. The acquisition spree continued for Google in 2006 as it acquired dMarc, a digital radio advertising company in January, Writely, a web-based word processing application in March and JotSpot, a collaborative wiki platform in October. The company continued to expand its reach as it forged an alliance with China Mobile in January 2007. The deal enabled Google to provide mobile and Internet search services in China. The same year in June, the company announced a partnership with Salesforce.com, clubbing the latter’s on-demand CRM applications with its own AdWords. In September 2009, Google acquire reCAPTCHA, a technology company focused on Optical Character Recognition (OCR). Picnik, a site that enables users to edit photos in the cloud, without leaving the browser, was acquired in March 2010. In February 2011, a new search algorithm that has a bearing on 11.8 percent of queries was refined to give better search results. Earlier this year, Google launched Google +, the company’s latest foray into the world of social network ...Download file to see next pagesRead More
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