Strategic Business Leadership in Wendicon Technologies Limited - Essay Example

Strategic Business Leadership Contents Contents 1 Part A 2 About the Company 2 The Birth of the New Idea 2 Management of the Process Innovation 3 Part B 5 Identification and Determination of the Project 5 Symptoms of Success for the Project Undertaken 6 Strategic Optimization of People, Process and Innovation 7 Strategic Advantages of the Innovative Business Process 8 References 9 Part A About the Company Wendicon Technologies Limited based in United States helps in serving a large number of consumers through the professional expertise of its engineers. The engineering staff of the company works in a diligent manner to help address the needs of the consumers effectively. Accomplishment of the project within the stipulated time and in a qualitative manner is conducted by the engineering staffs in a regular fashion. This process helps in cultivating a high sense of consumer loyalty of the people towards the concern. However it is found that of late the work pressures have risen to a great extent owing to the complexity of the projects taken and the enhancement of the consumer base of the concern. The engineers often complain of getting delayed in their operational pursuits for needing to fill up a manual timesheets from the different consumers to which they render services. Owing to the need for filling in manual timesheets the engineers often get delayed in being able to serve other consumers in the region. Thus their steadily arose the need for innovating the current manual process to make it electronic. This would help in enhancing the customer servicing activity of the company and in motivating the internal people to work in an innovated atmosphere. The Birth of the New Idea The management team of the company continually worked to render innovation in the existing operational process of management of manual timesheets. To render innovation in the business process the team worked to align the capability of the staff along with the available resources to help built innovative systems. The management team has focused in aligning the professional capability of the technical base of the organization to help construct an electronic commerce application which would reach a larger consumer base via the iPads. However to counter the process of innovation in a successful manner the company management has helped aside a large pool of funds to help in the enhancement of the infrastructural base (Kim and Mauborgne, 2000, p.137). The innovation team of the concern would help in the construction of an electronic data sheet which would be transmitted to the consumer through the help of iPads. This innovation rendered to the process would help the consumers get timely notifications of the work performed by the engineers following which invoices would be dispatched to them. In the process of rendering the process innovation the company is required to estimate the turnover of the same in terms of the investment rendered. Moreover the birth of the new idea can be effectively transmitted along the employee base through proper training modules (Hamel, 2006, p.77). This function helps in the steady adoption of the innovation rendered. The generation of the new idea also helps in the enhancement of the value-chain process of the organization where the concern can deliver enhanced services in a much faster manner (Timmons, 2009, p.196). The company management also incorporates the view of the different stakeholders to the innovation rendered to the business process to help enhance the continuity of the same. Management of the Process Innovation The management of the innovation rendered to the existing business process through the designing of electronic commerce application that would function through the iPads is conducted by the company through continuous research and development functions. The research and development activities in Wendicon Technologies Limited would be carried out by the joint collaboration of internal professional and technical teams and also with the help of other outside professionals. Gaining the view of the outside professionals is conducted by the company through the help of creating a network base which would help in effectively outsourcing the business activities to high end professionals. These professional teams of third parties would help the company in designing, management and monitoring of the innovation rendered. In regards to monitoring the research and development team works on the trial and error process. Test software is firstly rendered to the employees for gaining their views. Subsequently modifications are rendered to the process or software product to help it render further effectiveness. Again the monitoring activities can also work based on the generation of survey activities in regards to both the consumers and the employees to gain potential feedbacks. These feedbacks would help in the enhanced modification of the business process (Houston and Sakkab, 2006, p.67). This process of innovation rendered in the existing business process is also found to largely motivate the employees. The employees working in such innovative atmosphere would largely feel a huge opportunity for future growth both in the professional and personal level. Employees can now work on automated systems through the use of iPads and can interrelate with the consumers through the enhanced use of electronic commerce interface. Such enhanced technicalities introduced into the company are found to boost up their involvement in the work sphere (Kersten, 2006, p.67). This strategy would thereby help the firm in meeting the needs of its consumers who would get the intimation of the operation conducted in a prompt manner. Business as a whole would be able to earn larger revenues on that account for being able to handle both existing and new consumer bases. This enhancement of the revenue capacity would help the firm in gaining high return on the investment made for rendering innovation in the business activity. Part B Identification and Determination of the Project Necessity or disadvantage of an existing product stimulates the invention of a new product which offsets the limitations of the existing product. The limitations of the manual timesheets have stimulated the need to identify and create a product through which the process of filling timesheets can be done online with the help of iPads. Under manual timesheets the engineers who use to visit the customers and did the jobs, use to fill up the forms of time sheets manually. The time sheets usually contains the hours taken to the job, specifications of the job done, details of the service charge to be paid by the customers etc. time sheets are not only used to create the invoices for the customers but also for computing the payrolls of the engineers as many times the bonuses are computed on the basis of the hours worked for the job. A lot of time is spent on administrative work while using the manual time sheets. While using the manual timesheets the administrative staffs have to spend time on collecting the information about the job and the engineers have to also spend time on filling up the timesheets. This in turn would have affected the efficiency of the employees as much of the productive time would have to be spent on updating the timesheets. Thus all these limitations have stimulated the need of having an automated process of updating the timesheets which would help to reduce the wastage of productive time of the employees (TaskKlock Inc, 2008) Symptoms of Success for the Project Undertaken The success of a project depends upon the success of the management of the project and the success of the product. if the project is managed well that is if all the work associated with that of the launching and managing the activities relating to the product are managed well this will in turn help in making the project successful. Again the product should be successful in meeting up the requirements for which the product is designed and launched in the market. Managerial success: As mentioned in this section the success of the project highly depends upon the successful management of the project. The managerial work which includes basic operations of the project, human resource activities, and technical aspects related to the managerial activities of the project, efficient utilization of the business processes, the managerial ability of introducing innovations in every level of the business activities etc. Wendicon Technologies Ltd will design and manage its business activities in such a way so that the managerial efficiency will be maximized in terms of efficient utilization of resources, efficient control, maximization of employee efficiency and combining the innovations in the business process. Product success: The projected product of Wendicon Technologies Ltd will concentrate on achieving customer satisfaction by offering the specified product which will offset the limitations of the current system and will be more users friendly. As the triplicate timesheets which will be generated online through iPads which are user friendly the engineers will not face any problem while conducting the process and instant invoices to the customers will in turn help in achieving customer satisfactions (Westhuizen, n.d, p.2-11). Figure 1: Diagrammatic Representation of Project’s Success (Source: Westhuizen, n.d, p.11) Strategic Optimization of People, Process and Innovation The success of the project also depends upon the strategic optimization of the people, its process and the innovations. These three are some of the major ingredients of the success of the project. Optimization of people: Strategic optimization of people refers to efficient organizational structure; efficient delegation of duty, authority and control and having efficient balance of work load which will in turn increase the efficiency of the organization (David Landau & Associates LLC, 2011, p.1). Wendicon Technologies will have a functional organizational structure with a well defined span of control. This will help in preventing any type of confusions in job allocation and reporting. Optimization of process: Strategic optimization of process refers to efficient utilization of resources, avoiding wastage of any scarce resources and having an efficient multilayered control system which will in turn enhance the efficiency of the process and improve the information quality and effectiveness (David Landau & Associates LLC, 2011, p.1). Wendicon Technologies Ltd will have specific and strict guidelines for utilizations of resources. This will help to reduce wastage of resources. The company will have a balance scorecard for controlling the various business activities and evaluating the preferences of various operations from time to time. Optimization of innovation: Strategic optimization of innovations refers to bring innovations in the business process as well as in the product whenever it is required. The business processes should be innovated from time to time as per the market demand and change of customers’ level of satisfaction. Wendicon Technologies Ltd will be designed in such a way so that it will be easier for the management to combine the new innovations in its business process so that it can have a competitive advantage over the others who provide same type of products. Strategic Advantages of the Innovative Business Process As mentioned in the previous segment that on the key ingredients of project’s success is the strategic innovation. The demand and requirement of the product as well as the services of the business keep on changing with the time. The essence of long term success of the projects depends upon its ability to mould itself by bringing innovations to meet up the changed demands of the customer. Hence the main advantage of the innovative business process is to match up with the changed demands and while retaining its uniqueness. This will also give a competitive advantage to the business. References Kersten, E. (2006). Why They Call It Work. The HBR list: Breakthrough ideas for 2006. Harvard Business Review, 84(2), 64-67. Huston, L., & Sakkab, N. (2006). Connect and develop. Harvard Business Review, 84(3), 58-66.  Kim, W.C., & Mauborgne, R. (2000). Knowing a winning business idea when you see one.Harvard Business Review, 78(5), 129-136 & 138. Hamel, G. (2006). The why, what and how of management innovation. Harvard Business Review, 84(2), 72-84.  TaskKlock Inc. (2008). Accurate Employee Time for Invoice and Payroll Software. [Online]. Available at: http://www.taskklock.com/foraccounting.php. [Accessed on: November 21, 2011]. Westhuizen, D. V. D. (No Date). Defining and measuring project success. [Online]. Available at: http://eprints.usq.edu.au/346/1/DependentVariableArticleV8.pdf. [Accessed on: November 21, 2011]. David Landau & Associates LLC. (2011). Strategic Optimization. [Pdf]. Available at: http://www.dlallc.com/docs/Strategic_Optimization_-Snyder.pdf. Accessed on: November 21, 2011]. Read More