Nobody downloaded yet

Co-production:partnering with your customers - Essay Example

Comments (0) Cite this document
The article emphasizes on the importance of voice of the customers in the design of products and services by an organization. Understanding the customer’s needs and managing the organizational operations to fulfill those needs have been considered essential for a long time…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Co-production:partnering with your customers
Read TextPreview

Extract of sample
"Co-production:partnering with your customers"

Download file to see previous pages There are some obvious benefits of co-production. The labor costs in companies are saved. The customers get customized products according to their needs. The liability of errors in service is passed on to the customer. Having discussed the advantages the ill-effects of co-production can’t be ignored. Many customers may not be ready to spend effort in product or service design. They would rather prefer a high service quality from the producer. Also many times the customers are unaware of the product or service and are unable to co-produce. Asking customers to co-produce in such situations may actually lead to deterioration of quality. There is also a view that technology is always ahead of customer demand. Hence, the customers will coproduce products only in a way they desire. However, it may be possible to design better products with available technology but the customers are simply not aware of the realm of possibilities. Coproduction in such cases is actually a hindrance in the path of progress. With the use of co-production, the organizations have tried to remove their own inefficiencies in addressing customer needs. However, it has led to significant cost and time savings for them. In spite of this, co-production cannot be considered as a sure shot method of success. There are very successful and innovative companies such as Apple, who do not even believe in market research, forget about co-production. Apple believes that the company needs to give consumers a product which they would never imagine on their own. The article says that the customers should be given a choice between conventional methods and co-production methods such as in banks and ATMs. The article also divides the customers into five types on the basis of their willingness to do the tasks themselves. However, there may be a large number of customers, especially rural and illiterate customers who may be uncomfortable with technology involved in co-production. The article also discusses methods to enable coproduction. The best method is to create expert customers by educating them. One of the key bottlenecks in the success of co-production is lack of consumer awareness. Consumers need to be educated through campaigns, advertisements, seminars, booklets and user manuals about the product uses and the way the customers can participate in product enhancement. In the recent years, many companies have actually realized the advantages of co-production in their operations. While they may have defined it by different names, the underlying concept has essentially been that of co-production. Hewlett Packard’s Colarado Telecomm Division (CTD) faced a lot of problems in the early nineties. The strength of CTD’s Protocol analyzers was in producing a very large amount of network data for analysis as compared to competitors. However, the competitors eroded its market share by attacking niches and customizing their products to specific customer applications and needs. In order to improve this situation, Hp tried to realign their Research & Development goals with customer driven feedback. However, this worsened the situation. CTD then took a new approach to this challenge called as Delivering Profitable Value (DPV) which is nothing but a form of co-production. According to this approach, it is not sufficient to know what the customers wanted. What was really needed was to know the working patterns of the customers and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Co-production:partnering with your customers Essay”, n.d.)
Co-production:partnering with your customers Essay. Retrieved from
(Co-production:Partnering With Your Customers Essay)
Co-production:Partnering With Your Customers Essay.
“Co-production:Partnering With Your Customers Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Understanding customers- analysing customers using mosaic
... in details. The UK Mosaic customer profiling system can be very helpful for companies to develop their marketing strategy based on the particular group of customers having similar kind of tastes and preferences towards a particular type of product offered to them. This report also highlights the analysis of three TGI Mosaic profiles relative to the three retail companies in UK. A business case study has also been included in this report which gives an example of how a particular Mosaic group can be effectively targeted by a company. References Experian Mosaic, 2010. Optimise the Value of your Customers and Locations, Now and in the Future. [pdf] Available at: customer loyalty and thereby thwarts...
8 Pages(2000 words)Essay
Psychological Implications of Customer Participation in Co-Production
...Psychological Implications Participation in Co-Production Executive Summary The recent years have seen an increasing number of firms that have utilized customer participation in the distribution and production of their products. Customer participation has been utilized to varying degrees on goods and services that range from self-serve gasoline, do it yourself hair coloring, web site travel, and furniture which requires assembly. While there is some literature that has addressed the pragmatic aspects of cost, quality, and customer acceptance, this is the first study that has researched the psychological response of a...
2 Pages(500 words)Essay
Problem Customers
...Problem s When we consider marketing, it is important to keep in mind that the s come in all sizes, shapes and personalities. Some customers are more profitable than others. Some are easy to deal with and some others are difficult to deal with.1 The last type of customers is not only difficult to deal with but also problematic and some of them are not profitable for the business. They can be again termed into two categories: 1. the problem customers those can be transformed into profitable by dealing them differently 2. The problem customers those cannot be profitable, whatever may be the way we deal with. The sales person should concentrate on first type of problem...
4 Pages(1000 words)Essay
Strategic Partnering
...Titus Rock Manickam Order No. 22 28 April 2008 Strategic Partnering Introduction In the global scenario the economies of almost every country is now on the fast track and the critical need for partnerships and alliances between individuals and corporations assumes strategic importance with economical, political and cultural ramifications. Gone are the days when forging partnership ties and alliances used to be long drawn, time consuming affair. The governmental and business policies and procedures have become simpler and more focused towards welfare and development for business in general and the society at large in particular. United Kingdom Construction Industry The growth pattern for construction industry in the United...
4 Pages(1000 words)Essay
...Interim Report Aim:' To explore the significance of partnering on different aspect of projects and it's effectiveness in the UK construction industry. 2. Objectives:' The research objectives are as followed: To investigate success and failure in project partnering using case studies. To evaluate the views and experiences of specialist contractors on partnering in the UK. To analyse success factors and benefits of partnering in construction. To establish quantitative indicators for measuring the partnering performance of construction projects To indentify the obstacles to partnering in major development. 3. Literature Search:' The...
4 Pages(1000 words)Research Proposal
Study Topic 5 Valuing your customers
...helps in improving the quality of services delivery to the customers (Select Knowledge 2000). The response and observations of the customers have significant implications in providing quality services according to what the target market desires. Customer interactions with an organization is an indispensable element in providing value for customers. This is because only satisfied customers frequently visit a given facility to use it more (Bitran, Oliveira, & Schilkrut 2008). Customer Expectations and Experience The customer experience is particularly influential in defining their orientation towards the services and...
6 Pages(1500 words)Essay
Partnering and Preparing for the Professional Event
...Partnering and preparing for the professional event turned out be one of the most valuable experiences of my life. Leaders from different fields participated in the event which helped me to interact with them and take important tips in the leadership. They were highly focused and self-motivated with strong beliefs and ethics. They studied issues and made decisions based on informed choices only. Most of all, their humility was really recommendable as they did not hesitate to apologize if something they did was not liked by someone. These were crucial elements of leadership which I would like to inculcate. Focused approach, empowerment that equips persons with knowledge and information which can be used in making correct decisions... and to...
2 Pages(500 words)Essay
...the receiving of the raw materials and end on the final production. Throughout the operations, the company is in dire need to maintain the flow of the operations smooth as well as, to maintain the control on all the steps. 3- Outbound Logistics: Outbound logistics play a key role in getting the finish products to the customers. It revolves around the handling and shipping of the products from one place to another. The smooth flow of outbound logistics plays a crucial role in determining the profitability of the company. 4- Marketing and Sales: MMM & co. needs to focus its attention on this activity. Marketing and sales stand as the corner stone to...
3 Pages(750 words)Essay
Customers Insurance
...Outline Report On Small Customers’ Insurance Risk Assessments 1. Summary of Proposal The examination of Our Company’s current Insurance Product portfolio, services and related business offerings shows that our current overall service offering is quickly, easily, and hence cheaply, adaptable to serve the proposed new market segment that is composed of smaller enterprise, sole trader and personal clients, with one key exception. These clients completely lack a means of quickly and easily assessing their own Insurance Risks, which, as we all know, are crucial in choosing the right insurance product. Until now, as we have been dealing with larger enterprises, those...
10 Pages(2500 words)Essay
...Discussion Business partnerships for materialization of growth plans are not a new concept; it has been practiced for centuries, and has always yielded fruitful results. For example, Thomas Edison needed financial partners in order to proceed with his inventions. He had partnerships with wealthy investors like the Vanderbilt family and J.P. Morgan throughout the 1870s and 1880s that helped him lay the foundations of the Edison Electric Light Co. (Bloomberg, 2015). Some examples of successful business partnerships include Google co-founders Sergey Brin and Larry Page, and Ben & Jerry (RALLI, 2013). Another example is provided by Kalundborg Symbiosis of Denmark, which is a public-private...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Co-production:partnering with your customers for FREE!
Contact Us