Square Enix versus Activision - Essay Example

Square Enix adheres to professionalism, creativity and innovation, and harmony. These are the company’s three basic management guidelines that stand as the group and its members’ core values and principles (Square Enix Co., Ltd., 2011). With this in mind, it is implied that Square Enix expects its employees to be creative and innovative, have initiative, take pride in their work, and function as a team even amid diversity.

To achieve this, the company has exactly given significant corporate inputs to its employees to achieve teamwork, innovation, and professionalism. The result of this is quite evident in the company’s output such as producing highly recognized entertainment icons like Tomb Raider and Space Invader. Activision|Blizzard on the other hand placed too much emphasis on its corporate structure. This is evident in how it gives strong emphasis on its board of directors and their respective functions in the company (Activision|Blizzard, 2011). . Although they both sound promoting creativity and innovation, it seems those things are quite limited among its employees at Activision|Blizzard.

Customers' Happiness through unforgettable experiences is what Square Enix is trying to impart to its customers (Square Enix Co., Ltd., 2011). On the other hand, Activision|Blizzard is investing a considerable amount of time in creating investor relations (Activision|Blizzard, 2011). What is common to these two companies is the thought that they want to increase the level of customer experience and satisfaction with them. They both want to ensure building relationships in the process of their interaction with their customers.

For example, offering happiness is a way to offer satisfaction to customers at some point and this is the very goal of Square Enix. Activision|Blizzard on the other hand wants to ensure that their investors are getting their maximum satisfaction. They both have a point in doing these moves. What only matters between these two is the thought of how they ensure their business stability. Square Enix seems to be more focused on its end consumers while Activision|Blizzard means strong business with potential investors.

Community Shaping the world of entertainment is what these two companies are trying to ensure for the community. In line with this, they both adhere to providing the community and its people the protection they deserve and other opportunities through the privacy policy and its underlying statement, and corporate citizenship. Between these two companies, Activision|Blizzard is very clear about its corporate citizenship.