Hip to Be Square - Assignment Example

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Hip to be Square grew faster than its competitors did, because it addressed a widespread need as well as providing effective solutions of small business payments. It was expensive for small business owners to afford and register credit cards. …
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Hip to Be Square
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"Hip to Be Square"

PayPal is one of the biggest competitors of Hip to be Square. PayPal is looking to expand beyond online transactions. It also announced the introduction of a credit card reading smartphone attachment that small retailers’ would use. Since consumers look for the possibility to shop anytime and anywhere, PayPal introduced the use of a smartphone to accept payments. Merchants who have a card reader can manually enter a customer’s credit card details, then scan the card with the iPhone camera and send an invoice to a customer for deferred payments. In addition, Google is also another threat to the Square. In 2011, Google introduced Google wallet. This Android mobile application combined Pay Pass technology. After installation of the Application, users could link up their current debit or credit cards to a virtual MasterCard account issued by the Bancorp Bank. Google wallet requires that users wave their phones over any Pay Pass terminal to pay for purchases. The original plan of Goggle was to collect data. It attempted to enhance the convenience of not having to carry a card or carry a wallet. This was successful through partnership with retailers like the Gap to offer its users with the special discounts as well as advertising. Read More
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