Husky Injection Molding Systems - Case Study Example

Download file to see previous pages Faced with such situations, it is proposed that Husky needs to develop strategic plans that are appropriate, which when effectively implemented are likely to lead to realization of the company’s goals. The report looks at the problem facing Husky by carrying out in-depth analysis of the industry, before providing recommendations and action plan for the recommendations. The concentration and preference for the recommendations is motivated largely by the internal and external environment Husky operate in, resources the company has, and the exhibited market potential and future sustainability of the company. Therefore, the recommendations are perceived to fit well with Husky’s strategic growth needs - expansion, profitability, and continuity. Husky Injection Molding Systems Ltd Background In 1953, Robert Schad established Husky Injection Molding Systems Ltd (Husky para.1). Since its creation, Husky Injection has established itself as one of the cherished and celebrated brands in the supply of injection molding equipment and services to the plastic industry. The company owns one of the broadest product lines in the industry, and the company’s products are used by clients in manufacture of a range of plastic products that include bottles and caps for different beverages, food containers, components for automotives, and consumer electronic parts (Husky para.2). At the same time, the company takes part in manufacture of hot runners, robots, and other secondary systems used in plastic manufacture. Since its establishment in 1953, all the way to early 1990s, Husky experienced accelerated growth that was accompanied by increased profits before the fortunes shrunk in early 1996. Starting in 1996, Husky became victim of slowed growth and reduced profits as competition in the industry became inevitable, specifically from low-price competitors. Also contributing to Husky’s dwindle was the increasing shortage of resins that constitutes raw materials for plastics, which led to plummeting in machine demand. The severity of these incidences could not be wished away or ignored; rather, it called for decisive actions by the company. In such scenarios, the company is forced to develop winning strategies if it has to survive and continue into the future. Faced with availability of numerous options in terms of strategies, the best alternative option becomes a problem and this calls for the company to have thorough understanding of both the internal and external environments in which it operates. Problem Statement Husky Injection is a kind of company that has grown and realized satisfied performance due to presence of a formidable internal leadership culture that Robert Schad created in the company. Customer-centered values, hard work, environmental consciousness, egalitarianism, perfectionism and good health constitute the main categories the company has prioritized its values. Robert Schad owns majority of shares in the company (60%), a situation that makes it possible to arrive at key decisions affecting the company. Coupled with vast experience of many years, Schad remains the pivotal and fulcrum of the company as far as strategic planning take-off is concerned. Apart from possessing a strong internal management culture, Husky prides itself in possessing core values that place the company above others. Research and development (R&D) remains the bedrock of the company’ ...Download file to see next pagesRead More