Nobody downloaded yet

Small business plan - Research Paper Example

Comments (0) Cite this document
I. The target market and the reasons for your choice of market  Mobile Plus Group Ltd market is categorized its target market into two main groups which are; a) Business users – The main target market of the business are the business phone users. The features of our product which is dual or triple SIM celphone addresses their particular need to be constantly connected in handheld mobile device by having a spare line without the inconvenience of an extra phone…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Small business plan
Read TextPreview

Extract of sample "Small business plan"

Download file to see previous pages Personal celphone users can be a profitable segment in the market given their sheer size. II. The marketing orientation that the business will follow and why you have chosen that particular path.  Marketing orientation is “an approach to business that centres its activities on satisfying the needs and wants of its customers” (Pearson 2008). By following this approach, all the activities of Mobile Plus Group Ltd will be directed toward customer satisfaction with a customer service that is second to none. The key element for a successful implementation of a marketing orientation is to know the customers of a business. Our customers are primarily composed of business people and are responsive to functionality, value and service. With this in mind, our company should strive to satisfy customer needs by always thinking of ways to source out products that could offer more functionality at a price that is lower than competition. To ensure customer retention, we should also couple it with a customer service (a service center is also offered by the business) that is second none. Implementing this market orientation which is focused on exceeding customer expectation will ensure the company’s viability in the industry. III. At least three external environmental factors that will impact on your market. Given the nature of our business which is technology based that constantly change at a dizzying pace, we should always be on the lookout for external environmental factors that could threaten the business’ viability. The following are the three factors that are considered as a potent threat to the business. a) Obsolescence – technology innovates and changes so fast that what is “in” right now could become obsolete in just few months or weeks. Such, we should always be updated about the emerging trends and technology so that the business will be able to appropriately respond to new trends to remain viable and competitive in the market. b) Tariff – Mobile Plus Ltd market orientation is to give value to its customers. That entails offering functional celphones to customers at a lower cost. If tariff taxes will shoot up, will have an effect on our pricing which will have an impact on our competitiveness. c) Competition – If there is any external factor that could directly affect the competitiveness of a business, it would be its competitors. As such, competition should be should always be monitored to ensure that the position of the business in the industry is competitive. IV. Explain the characteristics of the chosen market. The business users segment in the celphone market can be demanding considering that they are aware of the various options and alternatives they have for our products. They know that if they are dissatisfied with our products and/or service, they can always go to the competition. The business segment market also has a greater purchasing power but appreciate getting value for their money knowing that money saved could be used for other important purchases. They require after sales support for product purchased anticipating the convenience of a customer service should they will have any issue with the product. They are also sensitive to the reliability of the products purchased from us. Time is important to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Small business plan Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Small Business Plan Research Paper Example | Topics and Well Written Essays - 1000 Words)
“Small Business Plan Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Small business plan


...? TO PLAN A SMALL BUSINESS 18 Cafe – Lot Can Happen Over Food Contents Contents 2 Executive Summary 4 Mission 4 Objectives 5 Business 5 Start up Summary 6 Product/Service 8 Market 8 Market Trends 9 Market Segmentation 10 Key Success Factors 11 SWOT Analysis 12 Competitive Summary 13 Marketing Plan 14 Product 14 Place 15 Promotion 15 Price 16 Management Plan 16 Sales Forecast 17 Financial Plan 18 Break-Even Analysis 19 Cash Flow Forecast 21 Profit and Loss Forecast 22 Balance Sheet Forecast 23 References 25 Executive Summary The rise of globalization has led to the free flow of information to each and every individual on this planet. This has led to the empowerment of the masses and as a matter of concept, brought innovation... on news...
15 Pages(3750 words)Essay

Small Business Plan: L'Oreal

...? SMALL BUSINESS PLAN AFFILIATION: Small Business Plan I. Introduction The demand of Small Business and Medium Enterprises (SME) is growing at an accelerating rate and it can be attributed to single most important factor that is the economic recession. Since the economic meltdown has happened globally, many people have lost their jobs and it has become important for various organizations to address the key issue at hand and provide support to the government to help people out of the unemployment trauma. Being a responsible citizen of my country, I have developed a business...
7 Pages(1750 words)Essay


...? Bookkeeping Services Small Business Plan Executive Summary The firm d ‘Accuracy’ is a sole proprietorship. The activities and operations of thefirm are managed as well as supervised by the ‘Certified Public Accountant’ (CPA). The firm offers tax operations services, management and cost accounting services, QuickBooks Pro Advisor services and has planned to expand its operations to provide bookkeeping services to small businesses as well. The recent market conditions are seemed to be unfavorable for accounting and bookkeeping service providers due to recession and increase in unemployment rate. However, in terms of long run perspective...
5 Pages(1250 words)Assignment

Small Business Plan

...Running Head: Small Business Accounting Assignment Small Business Plan and Section # of course> Synopsis The business plan in the given scenario requires a comprehensive plan covering the business entity structure, marketing, operations, human resources, purchasing and production plan. It would be advisable for the company to follow a sole proprietorship ownership structure. This will not only result in the minimal amount of taxes but will result in the least amount of legal regulations and restrictions right at the start of the business. The business will use a need-based approach for staffing, purchasing and production requirements. This essentially means that in order to simplify the complexities... , the production,...
4 Pages(1000 words)Research Proposal

Small Business Plan Research Paper

...5) 50000 Loans 100000 Grants 10000 Other TOTAL MONTHLY REVENUE 206267.2 TOTAL MONTHLY NET REVENUE 56819.01 MONTHLY CASH IN BANK 56819.01 There are five founding owners who are going to invest 10 000 each for a total owner investment of 50 000. We will apply for a 100 000 loan either privately, or through the The Small Firms Loan Guarantee program1. While this amount and the initial owner investment combined is above the minimum costs required, there are many unforseen circumstances that can happen in the first year of a business's operation. Having a ready available source of funds to immediately cover emergences, or the immediate need to hire and train more staff if the...
13 Pages(3250 words)Research Paper

My New Small Business Plan

...BUSINESSPLAN Business plan for a ‘Cloud7’ TABLE OF CONTENTS Introduction 3 Mission ment 3 Market Research 3 Market Overview 4 Target Market 5 Marketing Plan 6 Product Strategies 7 Pricing Strategies 7 Positioning Strategies 8 Promotional strategy 8 Advertising strategy 9 Financial Plan 9 Break Even Analysis 11 References 13 Introduction This paper presents a model business plan for a fictitious new chocolate company named ‘Cloud7’. ‘Cloud7’ chocolates will be exciting small treat that would fulfill a personal goal of providing the target market with exceptional...
10 Pages(2500 words)Essay

Small business plan 2

...I. The target market.  Mobile Plus Group Ltd market is categorized its target market into two main groups which are; a) Business users – The main target market of the business are the business phone users. The features of our product which is dual or triple SIM celphone addresses their particular need to be constantly connected in handheld mobile device by having a spare line without the inconvenience of an extra phone. In addition, business people who are value conscious will be able to appreciate the savings that our dual and triple SIM celphones can offer as it affords them an extra line without the additional cost of an extra phone. b) Personal users – Our secondary...
4 Pages(1000 words)Research Paper

Franchising & Small Business - Business Plan

...1. SECTION EXECUTIVE SUMMARY 1. BUSINESS IDEA AND GOAL The basic idea of this business is to establish a small business in retail sector in centre of city in Melbourne, Australia. The company plans to open small food outlet in the name of Indo-Pak Meals Corner that specializes in daily fresh meal take away in handy format that can be easily eaten at the best available place to sit nearby destination. The owner has a plan to start up the business with four full time employees; a chief chef, chef, helper (for grocery, cutting and cooking) and service man. It has been estimated that the...
10 Pages(2500 words)Essay

Financial Plan for Small Business

...FINANCIAL PLAN FOR SMALL BUSINESS Introduction A financial plan is outlined by an individual or business with the objective to cumulatively attain certain financial goals. For instance, a business might be re-thinking on deleveraging its balance sheet by reducing debt while others might consider business expansion to increase market share. In context of business, a financial plan refer to its financial statements namely the income statement, balance sheet, and cash flow statement. After analysing historical data, financial forecasting is done to project expenses and incomes for the company or specific department. The financial plan in this case is based on NASDAQ listed 1st Century Bancshares, Inc (Ticker: FCTY). The total market... ....
5 Pages(1250 words)Research Paper

Small Business Plan

...image as a destination: a comparative importance-satisfaction analysis by origin of visitor. Journal of Travel Research, 39(3), 252-260. Lovelock, C. & Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of service research, 7(1), 20-41. Mangold, W. G. & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365. Mason, C. & Stark, M. (2004). What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels. International Small Business...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Small business plan for FREE!

Contact Us