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IMAX: Larger Than Life - Essay Example

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The current paper aims to evaluate and present organizational culture and structure at IMAX, internal organizational activities as a basis of competitive advantage on IMAX, its strategic resources and options, innovation, alliances and partnerships on IMAX…
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IMAX: Larger Than Life
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Download file to see previous pages IMAX also started showing Hollywood movies in its theaters after the conversion of such films from 35mm to 70mm film size. Since the change in size made the image grainy, IMAX conducted enormous Research & Development costs in order to develop a technology that helped the organization covert films without compromising the quality of the images. Ultimately the organization was successful in developing such a technology and it started exhibiting commercial Hollywood movies in its 3D theatres. Some of the successful movies were The Polar Express, The Matrix Reloaded, Fantasia, Beauty and the Best etc (Oestricher 2003). In order to save the costs of conversion, some movies were originally shot for the IMAX theatres (Nair 2009). From the above discussion, it can be inferred that the organizational culture of IMAX has shifted from being educational and isolated to innovative and dynamic. The allocation of resources to Research & Development is the evidence that the organization is trying to be innovative and it is attempting to grow in order to compete with the traditional theatres. ORGANIZATIONAL STRUCTURE AT IMAX The organizational structure is IMAX is simple as it does not include unnecessary levels. Some organizations have hierarchical structure which includes several levels in between the top management and the operational level. Such organizational structures are seen mostly at bureaucratic organizations which have remained in existence for a long period of time and have developed their own sets of rules and regulations. However at IMAX, the organizational structure consists of two main levels. The top most level includes...
It is evident from the study that the organizational culture of IMAX has shifted from being educational and isolated to innovative and dynamic. The allocation of resources to Research & Development is the evidence that the organization is trying to be innovative and it is attempting to grow in order to compete with the traditional theatres. The organizational structure is IMAX is simple as it does not include unnecessary levels. Some organizations have hierarchical structure which includes several levels in between the top management and the operational level. Such organizational structures are seen mostly at bureaucratic organizations which have remained in existence for a long period of time and have developed their own sets of rules and regulations. Competitive advantage is a strategic advantage that an organization might have as compared to the other organizations in the industry. A competitive advantage may be a technology developed internally in the organization, the goodwill of the organization, the specially trained human resource of the organization etc. The competitive advantage of IMAX is the very technology developed by IMAX. It is the only organization in the world that has developed 70mm film size cameras, complementary projectors and the exhibiting spaces. IMAX is a total brand with a monopoly all over the globe. IMAX is being innovative in its technological aspect as it has developed technologies for conversion of movies to IMAX format. The organization is trying to bring more innovation to give the audience a commendable movie experience. ...Download file to see next pagesRead More
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