Businesses Are Built on Relationships - Essay Example

The relationships should mutually help the parties to achieve their goals or objectives because if they are not beneficial to both parties they will not last for long. Moreover, both parties should let each other know what is their importance. The relationships in business may be of many types like buyer-seller, investors, distributors, middlemen, channel partners, etc. Without any relationship in the business world, it will become extremely difficult to expand and continue the business. It also depends upon the type of business you are in and upon the responsibilities you have.

For instance, if your business is sales, marketing, or any of such kind then building strong business relationships is a must. The external environment has a very strong impact on the businesses which may be directly interactive or indirectly interactive. Directly interactive, forces include owners, customers, employees, suppliers, competitors, etc. The owners expect that the managers will work in the best interest of the firm and the customers expect that their demand is satisfied by the products they use.

The suppliers require timely payments from the organization. The second is the indirectly interactive force which includes political, legal, technological, socio-cultural, changes. For instance, if a company deals with technology it will greatly be affected by the new software which is coming up then to a company which does not. The political and legal environment also greatly affects the business for example changes in tax policies, trade regulation, etc. So it can be concluded that every business requires maintaining strong relationships within and outside the organization.

No organization can survive without responding effectively to these internal and external factors because no organization can live in isolation.