Nobody downloaded yet

Social Media - Pr practice modernised - Dissertation Example

Comments (0) Cite this document
Summary
Effectiveness of Social Media for Business: The Changing Landscape of Consumer Relations Name, / Degree February 18, 2011 Acknowledgments Abstract The changing scope of businesses is one that is now moving into an online landscape. The ability to work online is one that many are now finding is changing the marketing and strategies approach to businesses…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Social Media - Pr practice modernised
Read TextPreview

Extract of sample "Social Media - Pr practice modernised"

Download file to see previous pages As this occurs, there is also a question of how effective the use of social media and public relations are online. Examining how customers interact and the difference it makes with sales and relationship building is one of the main questions. This research paper will examine the mechanics of relationship building through social media and with online portals. There will be a question of how this changes consumer perception as well as potential opportunities for businesses that are building an online presence. Specifically, this research study will provide insight into the importance of social media and PR as an element for businesses. ...
??………………………………………………34 4.0 Results and Findings…………………………………………………………………35 5.0 Significance of the Project…………………………………………………………...39 5.1 Limitations of the Project…………………………………………………………….40 5.2 Future Studies………………………………………………………………………..42 6.0 Conclusion…………………………………………………………………………...43 Bibliography……………………………………………………………………………..44 Appendix A………………………………………………………………………………48 Appendix B………………………………………………………………………………49 List of tables and figures Image 1: Social Hierarchy……………………………………………………………….11 Image 2: Random and Scale Free Network………………………………………….......14 Image 3: Corporate Social Strategies…………………………………………………….19 Image 4: Social Media Networks and Giant Component WOM………………………...22 1.0 Introduction The use of social media is continuing to grow as a trend among businesses. Those who have a website or brick and mortar business are now using social media as a part of the vocabulary necessary for defining what is needed for an effective marketing plan. The growing trend is one that is now creating a question of where this fits into the promotion mix. Most marketers are looking at social media as a necessary component of finding new customers and spreading the word about one’s ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Social Media - Pr practice modernised Dissertation”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1407536-social-media-pr-practice-modernised
(Social Media - Pr Practice Modernised Dissertation)
https://studentshare.org/family-consumer-science/1407536-social-media-pr-practice-modernised.
“Social Media - Pr Practice Modernised Dissertation”, n.d. https://studentshare.org/family-consumer-science/1407536-social-media-pr-practice-modernised.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Social Media - Pr practice modernised

Social Media

...of the world connected using the basic tools now widely available on the world market. It is no surprise with all these changes to realize that the world of public relations is also changing. Always on the front edge of emerging trends and fads as an integral element of standard business practices, those involved in public relations have been eager to use social media as a powerful new tool in their arsenal. However, the problem with using social media in this way is intrinsically related to the reason it has such transformative power to begin with. Social media has the power to transcend all borders, infiltrate every...
10 Pages(2500 words)Essay

How to: Recover from a Social Media PR Disaster- SLP2

...? How to Recover from a Social Media PR Disaster- SLP2 Mistakes are not limited to media or social media for that matter. A great soul remarked “Onlysome of us can learn by others’ mistakes. The rest of us have to be the other people”. Zachary Sniderman has made worthy points in his write up about Social Media mistakes. While life teaches you that failures are the stepping stones to success, it does not intend encouraging mistakes rather just the learning outcome derived in the process. It is extraordinary to note that mistakes in social media fit into understandable...
3 Pages(750 words)Essay

PR

... (SURVEY, OBSERVATION, FOCUS GOUP, INTERVIEW) IN CHOSING A SPECIFIC METHOD OF DOING RESEARCH, FOCUS IS ON THE ANTICIAPTE RESULTS, MARGIN OF ACCURACY, AND RESOURCES AVAILABLE FOR THE RESAERCH AGREEING RESAERCH INSTRUMENTS (WHAT QUESTIONS YOU WILL BE ASKING) QUESTIONS ASKED SHOULD SEEK/ CONFORM TO THE RESAERCH OBJECTIVE ANALYTICS THESE ENETAIL THE STATISTICAL AND INTERPRETATIVE MECHANISMS USED IN THE RESEARCH HOW TO MEASURE SUCCESS SUCCESS IS MEASURED, IN A RESEARCH, AS A COMPARISON TO THE NULL HYPOTHESES Table 2 WHY SITUATIONAL AUDIT Categories of Research Scope of Research Environmental monitoring Issues and trends in public opinion Issues in mass media (and new media) Social events that may impact on your organization Competitor... ...
4 Pages(1000 words)Research Paper

How to recover from a social media PR disaster

...? How to Recover from a Social Media PR Disaster Social media has become a major marketing tool for businesses today. It certainly cannot be ignored and have a great impact on any company’s sales and profits. This is mostly because the internet users are increasing day by day and people are becoming more aware about the products that are available in the market. So to identify, and get to the major chunk of the market, social media is the cheapest and most effective way to achieve these targets (Saravanakumar & SuganthaLakshmi, 2012). Talking about the social media disaster, it has the...
3 Pages(750 words)Essay

How to: Recover from a Social Media PR Disaster

...? How Recover from a Social Media PR Disaster How Recover from a Social Media PR Disaster Social media has emerged as one ofthe most used modes of communication on the Internet today. Individuals use social media for connecting with friends and family. Many corporations have also taken advantage of social media and use it as a tool for advertising their services and products. While this is the case, social media can prove disastrous if used inappropriately. In this article, Zachary Sneiderman explores the...
2 Pages(500 words)Essay

Social Media

...Social Media Introduction It is irrefutable that the world has experienced a rapid technological advancement over the past few decades. Al-Deen andHendricks note that the advancement has mainly been witnessed in mass media where the emergence of the Internet has changed virtually everything (7). For example, the Internet has made communication simpler than before. The Internet has also changed how people do business. This is because nowadays it is easy to transact via the Internet without having to travel to the location of the business. For example, with the Internet, it is possible for an individual to shop online as well as order products and pay online without necessarily having to...
7 Pages(1750 words)Essay

Social media impact on public relations practice

...Social Media Impact on Public Relations Practice The pervasive utilization of social media has significantly altered how individuals communicate and distribute information. The number of individuals on social media has tremendously increased for the last one year. This absolute obsession to social media has made an influence in nearly each industry as industries seek to develop strategies to participate on the social network. Public relation industry is undoubtedly no exemption as practitioners seek to relate with, and attend to clients, as well as utilization of...
2 Pages(500 words)Research Paper

How to: Recover from a Social Media PR Disaster

...How to Recover from a Social Media PR Disaster How Recover from a Social Media PR Disaster Many people do mess up when using social media by posting messages that sometimes turns out to be offensive or taint an individual’s reputation. The same also do happen to corporate organizations that sometimes make postings that taint the corporate image of such organizations. Zachary Sneiderman gives an account of the various social media PR disasters that affect individuals and corporations and strategies of how such disasters can be recovered from. He argues that a social media PR disaster can emanate from merely posting a simple message that appears harmless such as personal messages that end up proving detrimental depending on how... they are...
4 Pages(1000 words)Essay

The Role of Social Media as a PR Tool

...The Role of Social Media as a PR Tool: The Case of VIVA Telecommunication Bahrain Introduction This study explores the importance of social media as a public relations tool in VIVA Telecommunications’ business strategy, particularly in terms of raising awareness of the organization in Bahrain and achieving competitive advantage. The company is relatively new having been launched in 2010. It is positioning itself as a provider of fresh and innovative approach to mobile telecommunications services (VIVA 2014). It is also contending with fierce competition from BATELCO and Zain Bahrain. Social media is expected to figure...
7 Pages(1750 words)Research Proposal

PR Advertising or Social Media Campaign

...Critical analysis of a PR advertising or social media campaign: Starbucks "In the era of the 24-hour news cycle, the traditional once-a-day press conference featuring talking heads with a bunch of fancy titles has to be revamped and supplemented with Twitter posts, YouTube videos and the like. The public needs to be engaged in conversations and debate about issues of public health, they dont need to be lectured to." - Picard, 2010 Introduction: There is a growing trend to use social media as a part of marketing campaigns by organisations. Mass media has been widely used by organisations to change, influence or alter consumer behaviour as well as to improve ones public image in the minds of the consumers. The use of social messages... it...
11 Pages(2750 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Social Media - Pr practice modernised for FREE!

Contact Us