The essay describes the analytical approach used to evaluate prospective business segments, within the leisure industry, that are useful from an investment perspective for AGPO Limited. The analysis is based on latest figures on a consumer in various leisure activities…
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The researcher states that given that the leisure goods and activities industry encompasses such varied businesses, it becomes necessary to evaluate existing ventures across specific industrial segments to ascertain the continuity and profitability of any potential investments into such firms. Besides, it is also necessary to analyze the revenue stream of a target company over a few years to determine the long-term prospects of the firm and its internal stability. Common examples of leisure-based goods or companies include Water Parks, Disneyland, Holiday Tour operators like Thomas Cook etc (Mark, 2010). The primary task of a leisure-based company is to ensure that all requirements of a person on a vacation are adequately provided for within the latter’s budget and schedule. According to Mathies, consumers are wealthier today, with higher disposable incomes, than they were 20 years ago. In fact, per-capita real income has increased by over 3 times since the 1970s while the standard of living has risen by over two-thirds during this period, especially across the developed world. Victoria says that over 45% of spending is currently categorized as ‘discretionary’ among consumers in the United States (US) and the United Kingdom (UK). With rising incomes, families now have broader flexibility in their household spending and divert as much as 20% of their incomes on leisure activities. This estimate is similar to the proportion spent by an average American household on food and beverages. Canwell conducted an extensive survey of households in the US and determined that over 80% of consumers spent regularly on leisure-based goods and services.
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(“Business Opportunities In The Leisure Goods And Activities Industry Essay - 3”, n.d.)
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“Business Opportunities In The Leisure Goods And Activities Industry Essay - 3”, n.d. https://studentshare.org/business/1427367-business-opportunities-in-the-leisure-goods-and-activities-industry.
Objectives 17 3.4.Marketing Strategy 18 3.5.Tactics and Programmes 18 3.6.Marketing Budget 19 4.Management Plan 19 4.1.Business Structure 19 4.2.Management structure, function and rationale 20 4.3.Personnel and remuneration policies 21 4.4.Creditor & debtor policies with clear rationale 22 5.Operational Plan 22 5.1.Where you will be based 22 5.2.Suppliers 23 5.3.Manufacturing facilities 23 5.4.Equipment needed 23 5.5.Standard Operational Procedures 23 5.6.Quality Assurance Procedures 24 6.Financial Plan 24 6.1.Start Up Costs 24 6.2.Cash flow forecast for one year 25 6.3.Profit and Loss account for one year 26 6.4.Break even analysis 27 7.Contingency Plan 28 7.1.Creditor policies 28 7.2.Debt s
Leisure goods and activities include: sporting arenas, amusement parks, theatres, hotels, tourism industry, venues for musical groups or lectures and gaming place. One can also add spas, gyms or the places where the sporting activities can be held such as golf clubs or boating to the industry.
The conclusion from this study states that the Food and Drink category has the greatest potential followed by the family outings and holiday, and the sports sector. However, this does not mean that AGPO Limited’s business will follow the same trend as the sector. In every sector, there will be some businesses that perform poorly and some that perform well above the industry average.
This analysis is used to ensure that all aspects of the macro-economical environment are covered while assessing a business and ensures that key factors like Political environment, Economic factors, Social factors and Technological factors are taken into account.
Leisure differs from one person to another. What one person may consider a relaxing activity maybe work to another. This makes it difficult to combine activities under the umbrella of leisure. For example, playing tennis on a Sunday afternoon maybe leisure to someone and work to a tennis professional who is training hard before a match.
Black’s leisure Group Plc is one of the leading retail outdoor and board wear group in United Kingdom. The company carries all its operations under two categories: The Outdoor Group and the Boardwear Division.
The increase of these industries benefited the labor force especially of the short term employees.
Leisure industry are composed of companies that operate to facilitate services for the good of the customers who would want to relax and enjoy their leisure times in lieu of their vacation holidays.
It has already integrated in its product range women's sportswear and sports fashion that culminated with the launching of the Pure Women store concept. It has also incorporated Millets chain of family-oriented sporting goods stores and the higher-end Air and youth-oriented Free Spirit retail chains.
Did your parents have fun together? Did your parents entertain at home? Who did they invite? (2) Did your family vacation? Where did you go? (3) What were your very active forms of play? Where did you play? Did you play alone?
The choice of recreational activities and play
Planning entails formulation of a structure that is not rigid or inflexible but, that is easily understandable by everyone. Directing entails offering consistent quality products and service, reliable pricing, treating employees fairly and consistent delivery patterns.
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