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Business Strategy: Bord Gais - Essay Example

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The researcher of this essay analyzes and describes the business processes with the Strategic Group Analysis as well as Industry Life Cycle Analysis and Market Segmentation of the Bord Gais company, that is a major energy player today in the Irish markets. …
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Download file to see previous pages KG, c) Tembec Inc., d) Mainstream Renewable Power Ltd., and e) Phoenix Natural Gas. The figure below provides a clear view of the position of each of these companies in terms of each other and their strategies. It is essential to note that not all of the above mentioned companies act as direct competition to Bord Gais as this is determined more so by the size and the market position of the companies (Kotler, Keller, Koshy, & Jha, 2009). It is evident from the above figure that Bord Gais has a relatively higher position and overall standing in the current markets as compared to its competitors. The company has shown intense position in terms of the energy providers. Companies like Papierfabrik Palm, Tembec Inc., although are not direct competition do pose a threat to Bord Gais. Industry Life Cycle Analysis In the current times, the need and demand for natural gas has been increasing highly. As explained in an article by Wall Street Journal, it is expected that gas usage will grow to as much as three times faster than oil or coal in the developing countries. The energy forecasts as have been discussed in the report, clearly show that the global demand for natural gas will see an increase of 2% p.a. through 2030, and this change is one which is relatively high (Gonzalez, 2011). Hence considering this factor and the forecasts of the natural gas sector, it is evident that Bord Gais will continue to rise and the company will continue to remain in the growth stage. As long as the company is able to keep up with the suppliers, all the companies in the industry will face a period of growth. With the rising demand of natural gas, all companies that provide natural gas will see an increase in the customers...
This essay discusses the Bord Gais company, that is a major energy player in the Irish markets today and the issue of ‘Debt Hopping’, i.e. customers who are unable to pay their bills, shift their service to other energy providers without having paid the bill for energy at one company. The researcher sates that it is a major concern and can cause a major difficulty for the company. It is analyzed in the essay that considering the suppliers, the company faces low or medium threat from the suppliers these days. Here it is essential to note that Bord Gais company has a wide range of options to choose from in terms of the suppliers. The strategic group analysis that was conducted in the case of Bord Gais company helps the management to gain a better idea of the direct competition for the company. The company has shown intense position in terms of the energy providers. In terms of the market segmentation, Bord Gais has proved to take a major part of the overall markets not only in terms of business electricity markets as well as the domestic electricity sector. The company has shown immense attention and focus on every sector, irrespective of how big or small it is. Bord Gais has proved to be one of the major energy suppliers in Ireland and has also been able to effectively increase its total electricity supply market to 12%. On the whole, it is concluded by the researcher that Bord Gais has shown intensive performance and this has gained the company a major position in the market segmentation. ...Download file to see next pagesRead More
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