Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Bob Reiss and the TV Guide Game - Assignment Example

Comments (0) Cite this document
This paper is being carried out to evaluate and present what factors created an opportunity for Bob Reiss and the “TV Guide” Game, what risks and obstacles had to be overcome in order to pursue the opportunity successfully, and how did Bob Reiss accomplish this…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Bob Reiss and the TV Guide Game
Read TextPreview

Extract of sample "Bob Reiss and the TV Guide Game"

Reiss decided to introduce one of Canada’s most popular games; “The TV Guide Game” in America. Reiss rightly assumed that the success of “Trivial Pursuit” in Canada may spill over to the U.S. and the public interest in the United States towards Trivia games may increase. The major obstacle in front of Reiss while introducing “The TV Guide Game” in America was the concern about the short life cycle of toy games. Most of the popular games were struggled to last even for two years in the market. Life is changing so rapidly and along with that, the needs of the public are also changing. Games that were so popular in the twentieth century may not succeed in the twenty-first century because of the changing perceptions of the public about how to spend leisure time or which type of games needed to be selected for spending leisure time. Christmas and New Year are usually peak seasons for selling game types of equipment in America. Most of the people in America may get extended holidays during this period which they will use for playing games. However, there are many challenges in doing a business relying heavily on a seasonal market. Another challenge faced by Reiss was to find out money for meeting the expenses of developing the product. He has calculated that an amount between $ 30000 to $ 50000 is required for the initial production. Even though he thought of raising the money through the manufacturer’s representatives in the toy business and also through venture capital, he dismissed all these options in the end because of some problems. Reiss succeeded in establishing a business tie-up with one of the most popular magazines in America; TV Guides, which helped him to develop capital for the initial production and to promote his new game in America. Based on the instructions of TV Guides, Reiss made his game a complete one by introducing a board also along with the game.  Would this approach have worked for Parker Brothers or Milton Bradley? Why? Parker Brothers or Milton Bradley like big companies cannot print or manufacture the game for such a lost just like Reiss did. Reiss utilized his contacts effectively in order to cut down the print and manufacturing cost of his game. Parker Bros. or Milton Bradley would have spent around $250,000 just for design and development and around $1 million just for advertising and promotions of the product. However, Reiss was able to use his contacts and tie-up with the TV Guides magazine effectively to design, manufacture and promote his product.  How much money did Reiss make personally from the game? The given case study has not given any direct shreds of evidence for the money personally made by Reiss out of selling his game in America. However, the given case study mentioned that R&R sold 580,000 units of the TV Guide game in 1984 and the profit per unit is $1.96. Based on the above figures, Reiss would have earned a personal income of $ 1136800 in 1984 alone.  Why was Reiss so successful?             Reiss was so successful because of his abilities in reducing the initial production cost and also his abilities in identifying the right opportunities. He has made use of his contacts effectively and was able to reduce the print and manufacturing costs of the game. Moreover, instead of going after venture capital or manufacturer’s representatives, he has established collaboration with TV Guide magazine which helped him to promote his product and also to find out the initial capital needed for the production of the game. He has established good relationships with his customers and never tried to exploit the wholesalers or retailers when they got more money out of selling his game.  What should Reiss do about Whoozit? The major complaint labeled against Reiss’s game was the complexity of questions. It was difficult for ordinary people to answer the questions included in the game. So while designing the new game Whoozit, Reiss should focus more on introducing easy questions. Each player should be given more chances in the new game rather than giving only one chance as in the earlier game. Moreover, instead of selling the Whoozit game for a fixed price, it is better to fix different prices for the different versions of the Whoozit game. Read More
Cite this document
  • APA
  • MLA
(Bob Reiss and the TV Guide Game Assignment Example | Topics and Well Written Essays - 821 words, n.d.)
Bob Reiss and the TV Guide Game Assignment Example | Topics and Well Written Essays - 821 words. Retrieved from
(Bob Reiss and the TV Guide Game Assignment Example | Topics and Well Written Essays - 821 Words)
Bob Reiss and the TV Guide Game Assignment Example | Topics and Well Written Essays - 821 Words.
“Bob Reiss and the TV Guide Game Assignment Example | Topics and Well Written Essays - 821 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Bob Reiss and the TV Guide Game

Reality TV Shows - Keeping Them Real

The winner in Portugal has tried to commit suicide several times already. German Scientists say other contestants may be at risk form Post-Traumatic Stress Disorder, a condition sometimes developed after leaving the armed forces. The racist controversy around Big Brother contestants Shilpa Shetty and Jade Goody generated, 200 newspaper articles just in Britain, 1,200 English spoken language newspapers globally, 3,900 articles in other languages, 22,000 blog postings on the internet. (wiki.2007.BB.The UK)

From the bloody combats in The Coliseum in Rome, where 80,000 or so spectators watched executions and hunting spectacles, viewers have roared in support, booed in rejection and basically embraced whatever means of recre...
17 Pages(4250 words)Report

Observation Paper on Stress at a Local High School Football Game

...Observation Paper on STRESS at a Local High School Football Game Football is a high quality game which necessitates a lot of potentiality and management of various kinds of stress associated with the game. Stress can be defined as the organism’s total response to a particular environmental demand or pressure. Physical, and psychological( emotional and mental) pressures play vital roles in a high school football game as the players, the parents, other spectators, officials, coaches, and referees have to undergo a great amount of stress as the game is in progress. This large amount of stress can affect the normal behavior pattern of all the people involved in the game and people tend to be aggressive and pressure ridden, depending upon...
10 Pages(2500 words)Assignment

Does Game Violence Make Teens Aggressive

All those teens showed great changes in their behavior, which was not in a positive manner. (Vorderer, pp. 69-72)
Furthermore, a number of studies (Kirsh, pp. 11-13) have shown that worse academic results are shown by the teens that play violent video games according to the National Institute on Media and Family. It is indicated by the researches (Kirsh, pp. 17-22) that violent games are preferred by more than seventy-five percent of teens that are interested in playing video games. One of the schools in Texas carried out a study of teens that play video games, and it found out that teachers complained of frequent arguments from the students that were involved in playing violent video games at home. In some cases, teens were...
8 Pages(2000 words)Essay

Guide to Managing Innovation

It is a universal fact that engineering design must be cautiously planned and meticulously executed; if the design is being aimed to overcome a shortcoming or adding a new feature to the existing product, then the design process gets classified as an innovation. So, under certain conditions, engineering design and innovation are inter-related. In other words, innovation is a key process in a product’s development. I have always been intrigued by innovations, primarily because an innovation challenges conventional thinking, it goes beyond technology. Above all it is imperative for organizations, it is linked to survival and at times it is mentioned as the only sustainable strategy for growth. Hence, I preferred to choose the...
6 Pages(1500 words)Assignment

A Spiritual Dimension of a Game

...Zone A Spiritual Dimension Of A Game Introduction: Human being is always in search of the soul. The soul is supposed to be inside him and still, meeting the soul and experiencing the spirit is the most desired phenomenon of his life and that is the ultimate union he craves for. There are many different ways in which man has experienced the soul and has experienced a feeling of ecstasy and bliss. Many people have experienced ecstasy and spirituality through the arts like dance, music, writing, poetry and painting. Others have experienced it though prayers and charity. These are the mediums where there is no competition, pressure and expectations. The artists...
24 Pages(6000 words)Assignment

Online Game for Fundraising

The threat of cyberterrorism has significantly increased over the last decade across the globe. Providing effective computer training for the police is highly necessary so as to address such threats in time. Organizations today can play a key role in assisting the government’s efforts to fight terrorism. According to a recent newspaper survey, 30 percent of the participants opined that they would be interested in making online donations to charity.

“The world can no longer accommodate terrorism because any political cause that proposes the slaughter of innocent people is immoral and unjust by itself. Your concern in this regard is of great importance as it can help the state to secure its people’s live...
6 Pages(1500 words)Case Study

Guide to Self-Mastery by The Fifth Agreement

... REFLECTION ESSAY ON THE FIFTH AGREEMENT: A GUIDE TO SELF-MASTERY The Fifth Agreement: a guide to self-mastery is a book written by Don .M. Ruiz and Don .J. Ruiz. It is an amazing book which is a treat for all those who are in search for something that will rejuvenate their soul and provide them help so that one can eventually master the department of self help. The theme behind this book if described in one word is “truth”. The definition of truth differs from person to person. One of the most general way to define truth is that something which is real and gives satisfaction to oneself. For many speaking up the truth or being honest not only to the society but oneself is a very difficult task. Usually it has been observed that people tend...
6 Pages(1500 words)Essay

The Concept of Transcendence in Gnostic Texts and How It Serves as a Helpful Guide in Our Daily Lives

After the death of Jesus, Christianity battled for supremacy during the 1st century. The Gnostic Gospels serve to enlighten us by shedding light on Christianity during those turbulent times. These books also kindled the interest of contemporary authors who showed great interest in these controversial writings. Some of the earliest Gnostic writers were Mary Magdalene, Thomas, James, and many others.

Transcendence is defined by many to be the experience one has, which goes beyond a normal or physical level. However, in the modern world, transcendence denotes a position of superiority or supremacy over others. To transcend means to exceed one’s ordinary range of how we perceive things and push beyond the boundaries o...
8 Pages(2000 words)Research Paper

The Progress of TV Shows

Many channels mean many programs and talk shows; this leads to an infinite number of programs one can see in his life. These programs on air a tremendous knowledge as well as a series of propaganda and rumors against some specific community, society, country or culture. In fact, today’s generation blindly believes and is completely driven by the fact given by the television.
No invention of science is all good or all bad, but the use totally depends on the user. Some watch TV as a source of their everyday knowledge while others watch for the sake of entertainment. Both uses hold a significant position in one’s life.
Scientists and specialists can definitely argue over the positive and negative influences of T...
7 Pages(1750 words)Case Study

How Aggressive TV Cartoons Effect Children's Behavior

...Your How Aggressive TV cartoons effect childrens behavior Introduction Television is a widely consumed source of entertainment that influences people of all ages. Children, in particular, are mostly exposed to television for viewing cartoons. Not all parents think of the content in cartoons that is getting into heads of their children and shaping their personalities. They don’t even imagine how their children are affected by cartoons that are violent. Television has its own advantages and disadvantages; therefore, it can influence children in both negative and positive way. It can be entertaining and educational, and can open up new worlds for kids, giving them a chance to experience and know the world, learn about different cultures...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Bob Reiss and the TV Guide Game for FREE!

Contact Us