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Global Organization Environment - Essay Example

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Due to the increased and inevitable influences led by globalisation in the world economy, the conception of global marketing has emerged as an utmost concern for the endurance of every organisation in today’s fiercely competitive world (Brady, 2010). …
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Global Organization Environment
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Download file to see previous pages In the current day phenomenon, business organisations tend to render increased values towards developing their worldwide organisational environment for the purpose of attaining a substantial market share, increasing productivity, enhancing its business reputation and accomplishing an apparent as well as sustainable competitive position (Harris, 2012). Correspondingly, the organisations initially would have to identify any sort of prevailing environmental issues and then responding them by implementing effectual strategies in order to achieve the expected business objectives (Guardian News and Media Limited, 2012). This particular context can be well identified with reference to the operations of a particular business organization which acquires a significant competitive position in the global scenario. Therefore, in this discussion, the business type of General Electric Company (GE), its scope, purpose and detailed analysis of its key stakeholders will be taken into concern. Moreover, the key external environmental issues, which impose both general and competitive impacts on the organisation, will also be discussed. Various aspects which include the market position as well as segmentation, extent of internationalisation, key opportunities along with challenges or threats faced by the organisation in its recent operations will also be portrayed in the discussion. Type of Organisation and Its Scope General Electric Company (GE) is a US based multinational organisation that performs its operational functions through different business segments which embrace technology infrastructure, worldwide energy and capital finance (General Electric Company, 2012). It is in this context that the organisation tends to introduce and implement its power generation instruments accompanied with various innovative technologies for the purpose of generating electricity for its worldwide customers. The business infrastructure of the organisation can also be identified as assisting it to build as well as to offer the excessive demand of energy, transportation and health to the worldwide business economy. Moreover, apart from the business infrastructures, the financial businesses support the organisation to deliver broad assortment of remarkable products as well as services which ultimately facilitates the commercial business markets and the consumers to construct a better along with a sustainable future (General Electric Company, 2012). The various major products of the organisation include consumer electronics, appliances, electric motors, energy products, wind turbines and electrical distribution. In addition, the other significant products of GE are also used in different business sectors which include aviation, healthcare, locomotives, lighting, and software industries among others (General Electric Company, 2012). It is worth mentioning in this regard that GE electrifies the entire globe by delivering considerable energy related products as well as services in excess of 120 nations. In this similar context, the organisation can attain huge environmental benefits along with solid profitability returns by a greater extent from its own natural gas, coal, nuclear energy and wind technologies (General Electric Company, 2012). The organisation possesses huge scope while performing its different operational functions. This can be witnessed with reference to the piece of information which deliberates that the organisa ...Download file to see next pagesRead More
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