The Strategic Plan for NyShy Home Health Services - Case Study Example

? Strategic Plan Table of Contents Executive Summary 3 Company Background, Organizational Mission, Vision, and Value ments 3 Organizational Mission, Vision, and Value Statements 4 Anticipated Management Personnel 5 Environmental Scan 6 Review of Week Four Strategies 8 Implementation Plan 9 Objectives 9 Functional Tactics 10 Action Items 11 Milestones and Deadlines 12 Tasks and Responsibilities 12 Resource Allocation 13 Key Success Factors, Budget and Forecasted Financials 13 Break-Even Chart 14 15 Risk Management Plan 16 Conclusion 17 References 18 Executive Summary The strategic plan for NyShy Home Health Services (NyShy) focuses on various aspects related to strategic development and their appropriate implementations to provide a feasible service for the people who are severely challenged with mental and behavioral sickness at their old age. The paper has been focused on various responsive actions which are needed to be adhered by the organization. Moreover, the plan also has highlighted various organizational objectives including functional tactics, milestone tasks and implementations along with risk factors and their mitigating actions. Furthermore, the paper intends to highlight different challenging factors during the process of serving mentally challenged old age group people. Company Background, Organizational Mission, Vision, and Value Statements NyShy Home Health Services (NyShy) is well-known for associating the healthcare assistance services to the senior citizens above the age group of 50 years. The organization facilitates its intensive healthcare services for the people who are facing challenges in terms of behavioral and mental illness. The services of NyShy will be focused on providing homemaking assisting programs along with medical supports in a continual process for each person suffering from mental and behavioral ailments. Moreover, the organization is also committed towards providing supportive rehabilitation programs that facilitate the clients with regard to managing their sickness to stay with their families or set them up for long-term relationship with rigorous home care service. The main objective of NyShy is to focus on its offered services that aim to assure its clients to be inherent within their communities. The workforce of the organization will be associated with qualitative and interdisciplinary etiquettes in terms of serving each client under the operational process of NyShy. Organizational Mission, Vision, and Value Statements The mission, vision, and value statements of an organization encourage or draw its customers to be loyal towards the corporation for sustaining long-term commitment to be served by the products and/or services rendered by the company. Mission, vision and value statements can be considered as the major elements for the organization not only for the strategic plan purpose but they also enable to define the path that should be followed by the entire company. These also enable to provide a declaration of guiding principles for identifying the future steps that could be taken by the organization (Greer, 2012). An appropriate mission and vision statements along with effective value statement of an organization comprise encouraging aspects to increase the quality of the services that are rendered (McLeod, 2004). With this concern, the mission, vision and value of NyShy will be focused on transparent objectives for both the employees of the organization and its clients. The staff of the organization will be employed according to their quality and capability to serve the clients efficiently which reflects the enacted excellence of the mission, vision and value of NyShy. The mission, vision and value of NyShy is to deliver optimal healthcare service to each individual with extensive care from its workforce and the organization will also envision to be one of the leading healthcare service providers in offering community based mental healthcare programs/treatments. Moreover, the organization will be highly focused on the validation of mission, vision and value statements with its own quality control team. The quality control team of NyShy will be consisted of highly skilled and experienced persons who correspond to all the divisions of the organization. The team will be focused on using widespread quality management plans along with tracking quality benchmark and appraising the performances of the workers. Anticipated Management Personnel The selection of management personnel is one of the major decisions for the organization to acquire stated objectives. The proper allocation of management personnel according to their specialized areas or divisions is an important part for effective accomplishment of the tasks of each individual. The distribution of the workforce within the organization helps to achieve the differently stated objectives through assigning the appropriate person according to the role of the assigned task (Office of State Personnel, 2008). With this concern, the division of workforce for NyShy will be allocated according to the experience and the skill of the person within the group. The higher level management personnel play an important part in terms of setting the objectives and different roles which are needed to be accomplished. Workforce planning is an important component for a healthcare organization in terms of providing effective healthcare assistance to its clients. The organizational structure of NyShy will be comprised with various levels of personnel including Director, Executive, Department Administrator, Patient Care Manager as well as Service Providers for the purpose of executing effective healthcare services to the patients suffering from behavioral and mental ailments. Moreover, the involvement of trustworthy and successful individuals is also important to encourage the investors to empower their wealth within the processes or activities of the organization. Therefore, the organization focuses to engage retired medical practitioners and other stable financiers along with governmental healthcare division as the major stakeholders for the purpose of increasing the numbers of its investors. This is due to the fact that the collection of funds is also an important part in terms of providing intensive services to its clients. Environmental Scan The environmental analysis is a crucial factor for commencing a community service based organization. The environmental factor can be stated to include two major parts comprising internal and external factors. The internal environmental factors can be considered as the strengths and the weaknesses of the organization while being challenged with the various operational issues. However, the external factors of environmental aspect can be stated as various opportunities or threats for the organization. The study of strategic analysis of the organization through SWOT analysis is one of the supportive strategies for NyShy to identify its strengths, weaknesses, opportunities as well as threats within the various segments of the organization. The method is significantly useful to assist the enterprise by presenting possible solutions with regard to the existing problems whether it is an old organization or a new venture, such as the venture of NyShy. It is a wide-ranging implementation considered to be used in the fundamental stage of the decision making process along with strategic planning in various types of functions for an organization. The method helps to identify favorable issues of its internal and external factors in order to accomplish the overall organizational objectives (U.S. Department of Agriculture, Risk Management Agency, 2008). The analysis will be more helpful for NyShy to identify the specific division or area that needs to be developed and also to prepare strategic plans for future development steps for the organization. In addition, the industry analysis can also be an effective study for the organization to determine as well as understand the effective steps that are required to be adhered for successfully attaining the core objectives of the organization. According to the present day context, there are 10% of old age people who are suffering from mental distress within the United States. The healthcare institutions are playing an important part in order to reduce the increasing numbers of psychological ailment affected patients through providing healthcare services. The organizations are launching various plans including social awareness programs as well as initial steps to successfully endow with associated plans for the mental ailment affected people. The rapid development and changes have been observed in current service delivery system within the mental healthcare divisions in the United States (Sundararaman, 2009). With this regard, PESTEL analysis is one of the effective frameworks to identify the situation of macro-environmental factors within the area of operation. The PESTEL framework consists of the political, economic, social, technological, environmental and legal aspects of the region, state or other country where the organization has stated to conduct the business operation. The framework will also be an effective tool for NyShy to determine various political issues, rules and norms along with technological facilities, and different environmental and other decrees of conducting community based healthcare organization (Herzog, 2010). Review of Week Four Strategies The strategic implementation of the prepared plan is highly required for NyShy to achieve its objectives. The expansion of a range of advanced services to their clients along with providing accommodation facility for the more elderly patients who are having mental ailments could also be effective and successful strategies for NyShy to accumulate a range of global customers under its extensive care unit. In this context, the implementation of the strategies along with their proper utilization can be considered as the major contrivance for creating a significant blueprint on the process of serving mentally sick patients. The training and development of the employees is one of the preliminary roles for the management of the organization in terms of providing appropriate services to its clients (US Department of Health and Human Services, 2010). The training and development part of the organization will be assigned for the human resource personnel and executives in order to facilitate effective development within the organization. The training and development strategy instigates towards applying new and advanced tools and techniques to oversee the patients’ physical status efficiently. Moreover, the implementation of pertinent strategies for NyShy can be determined as the effective steps for the organization in terms of achieving the ultimate objectives within the competitive business scenario. The change management strategies can be observed to be a significant plan for NyShy to successfully enhance the implementation of various strategic plans of the organization. The process will also assist the organization in terms of differentiating strategic plans where the development of individual attitudes and thoughts for serving and maintaining a sophisticated working culture within the NyShy environment is necessary. In this context, the employee training and development facet is a highly recommended strategy for the NyShy to achieve a significant growth both in its organizational performances and in acquiring higher value in providing healthcare service for the mentally challenged patients (Kutzin, 2000). Moreover, focusing on goal oriented strategies is also taken into consideration for ensuring effective control and developing performances of the workforce. This is owing to the fact that the organization seeks to accumulate ultimate growth through acquiring significant objectives and drawing the attention of valuable investors along with increasing the numbers of its stakeholders. Therefore, an effectual service is highly required in terms of providing intensive care for the clients of NyShy. The management leaders of the organization should be focused on proper handling of the organizational resources and creating a good relationship with its stakeholders/shareholders. They also need to play an idealistic role for their followers as it is imperative to accomplish the objectives that have been stated within the NyShy (US Department of Health and Human Services, 2010). Implementation Plan Objectives The main objectives of NyShy include expansion of the community based healthcare facilities along with providing additional community programs for the people suffering from mental illness. The organization also desires to initiate valuable steps in order to develop and increase the number of accommodating facilities due to the increasing numbers of mentally challenged people within the old age group. Furthermore, NyShy is also conscious with regard to conducting educational programs for the other communities including young people to increase their compassion towards this patient segment within the society to diminish the amount of stigmatized problems associated with the old age group people. Functional Tactics The functional tactics are the major parts for an organization which might affect the various strategic business plans in keeping with its objectives. The functional tactics highly rely upon the organizational communication comportment that is conducted within the different divisions inside the enterprise. However, the organizational communication can be considered to be a complex activity that comprises various concerns and responsibilities. Hence, the cooperation within the different levels of workforce is required for ensuring an effective form of communication within the organization (Shackleton, 2007). NyShy will be focused towards bestowing transparent values and structure of its business strategy to its different functional divisions. The organization will be highly focused on the operational training programs to its workforce which will encourage them to provide special service to their clients. Moreover, the exchange of functional communication can also be stated to be a vital part for the workers to come-up with innovative ways of developing their deliverance and support to the elderly mental illness patients. Action Items The action items of NyShy will be included with solicitation of funds which is one of the foremost aspects for expansion of the service facilities and institutional infrastructure development. The increasing need of recruiting new staff is also an important aspect to be addressed to while aiming to provide healthcare services to a large numbers of patients. Therefore, the financial condition should be stable to accomplish the required action items for NyShy and this can be achieved with financial and other supports of various stakeholders including government and non-government groups or individuals. Keeping in view the encouraging service and the supportive programs to prevent the stigmatic problem of mental illness within the elderly people that will be provided by NyShy, it is expected to be able to gather the financial supports from both governmental and non-governmental groups, institutions and individual persons. The organization provides healthcare service for old-age mentally challenged persons, therefore, it is important for NyShy to be supported with efficient recovery process providing facilities as well as the ultimate positive outcome of the service can instigate sufficient financial along with other supports from various sources. Milestones and Deadlines Milestone Description Due date 1 Stage 1: Wealth Management 01-07-2012 2 Stage 2: Organization’s Designing and Structuring 04-07-2012 3 Stage 3: Building Construction 01-08-2012 4 Stage 4: Employee Training and Development 03-08-2012 5 Stage 5: Community Based Programs 14-09-2012 6 Stage 6: Development Plan of Designed Strategies 04-09-2013 7 Stage 7: The Facility and Service Implementation 04-10-2013 Tasks and Responsibilities A successful planning and implementation of workforce design facilitates the organization to accomplish its objectives. The effective strategy of workforce planning is one of the key sources of organizational success. Moreover, the proper allocation of tasks within the workforce should be prepared according to the skills and the experiences of the individuals which would enable to acquire higher productivity in terms of quality and value of the service (Hausermann, 2012). Therefore, the workforce division within the employees of NyShy will be assigned according to the experiences and the skills of an individual employee. The roles and the tasks of the organization are focused on serving the mentally challenged old-age persons, therefore, the service of the employees should be associated with higher consciousness, sensitivity and care along with offering intensive facilities to the patients. Therefore, NyShy should highly focus on the training sessions of the employees to be effective for providing cautious services their clients. Resource Allocation Organizational resources can be determined as a major contributing aspect to deal with the clients and to acquire positive responses from the prospective clients of the organization. However, the allocation of the resources according to the quality and the economic profitability can be taken into consideration for attaining overall objectives of the organization. With this concern, the strategic planning for resource allocation will be conducted within the management to increase quality of service along with acquiring financial profitability. Key Success Factors, Budget and Forecasted Financials One of key success factors is significantly observed to be the funding requirements for effective construction as well as various cost associated activities of NyShy. Moreover, the aspect of efficient resource allocation and the fulfillment of milestones within the deadline can also be considered as the key success factors for the organization to achieve its ultimate objectives. In the context of budgetary plan and forecasted financial plan of NyShy, the approximated amount will be USD 160,000 for implementation of the various strategic plans and miscellaneous expenses of the organization. Break-Even Chart The break-even analysis is a method that is extensively implemented by the organizations related with production and service related activities. The method comprises categorization of various costs during the operational process of the organization. The process divides the overall costs in two different cost methods such as, fixed cost and variable cost. The fixed cost of break-even analysis comprises the cost of salary, expenses related to research, training and development along with marketing and administration cost. Furthermore, the variable costs include changing production or service related cost along with other miscellaneous expenses (The Appalachian Center for Economic Networks, Inc., 2003). With this concern, the expense costs including fixed and variable costs of NyShy will be associated according to the proper execution of break-even analysis of the organization. Year Variable Cost Fixed Cost Profit Break Even 1st Year 100000 60000 110000 50000 2nd Year 120000 60000 150000 30000 3rd Year 120000 60000 180000 0 4th Year 130000 60000 200000 -10000 5th Year 135000 60000 210000 -15000 According to the estimated amount of USD 160,000 for commencing NyShy mental healthcare division, the break-even chart depicts that the break-even point would arise in the 3rd year of operation. Risk Management Plan Risk Contingency Plan Risk of being unable to cope up with the changing phases of work Providing advanced service oriented training and frequently conducting additional training sessions according to the changing phases of service distribution Risk of Funding Resource Identifying collaborative organizations including government as well as non-governmental ones Risk of being incapable to create awareness among people through community based programs Conducting various awareness programs in different societies regarding prevention of mental ailment within the old age group people. Defining causes and prevention techniques through the social awareness campaigns Conclusion The strategic plan for NyShy will be helpful for the organization in terms of setting up its strategic objectives along with its implementation steps to achieve the stated goals. The old age groups of people who are suffering from mental ailment are in significant need of support along with compassionate care in their daily life. Therefore, the employees of the organization, NyShy are required to be prepared to provide supportive and cooperative functions in order to ensure their speedy recovery. However, the society also needs to take adequate care and depict compassion towards this patient segment to alleviate their pain and suffering. References Greer, C. R. (2012). Supervisory management, 11/e. India: Pearson Education. Hausermann, M. (2012). Importance of skilled workforce for business. Retrieved from http://eutrainingforum.teamwork.fr/docs/Hausermann.pdf Herzog, C. (2010). Strategic tools in dynamic environments: a framework. Germany: GRIN Verlag. Kutzin, J. (2000). A goal-oriented framework for policy analysis. Retrieved from http://siteresources.worldbank.org/HEALTHNUTRITIONANDPOPULATION/Resources/281627-1095698140167/Kutzin-TowardUniversal-whole.pdf McLeod, R. (2004). Values, vision and mission statement. Retrieved from http://www.abdn.ac.uk/sie/guides/business_plan/values_vision_and_mission_statement.pdf Office of State Personnel. (2008). Workforce planning guide. Retrieved from http://www.performancesolutions.nc.gov/workforceplanning/wpguide/docs/WorkforcePlanningGuide.pdf Shackleton, C. (2007). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-05162007-140318/unrestricted/02chapter2.pdf Sundararaman, R. (2009). The U.S. mental health delivery system infrastructure: A primer. Retrieved from http://www.fas.org/sgp/crs/misc/R40536.pdf The Appalachian Center for Economic Networks, Inc. (2003). Break-even analysis Chapter 13. 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