We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Sony Corporation - Essay Example

Comments (0) Cite this document
Summary
Introduction SONY CORPORATION was founded on 7th May 1946. Its headquarters are in Minato, Tokyo, Japan. The present Chairman is Howard Stringer, Kazuo Hirai is the CEO and President and the Vice Chairman is Ryoji Chubachi. There are six broad categories of products that SONY produces: audio, video, televisions, information and communications, semiconductors and electronic components…
Download full paperFile format: .doc, available for editing
Polish This Essay95.1% of users find it useful
Sony Corporation
Read TextPreview

Extract of sample
"Sony Corporation"

Download file to see previous pages It manufactures CCD, LCD and other semiconductors as well. The electronic components that it makes are optical pickups, batteries, audio/video/data recording media, and data recording systems (SONY CORP, 2012). Two people, Masaru Ibuka and Akio Morita started the Tokyo Tsushin Kenkyujo or Tokyo Telecommunications Research Institute in 1946 and the main aim of this company was to research and develop new products in their efforts to always bring something new to the customer’s plate and create value for the customer. The company tried to balance innovation with the consumer benefit and convenience because customer satisfaction was its top priority. With its success and expansion the title Sony Corporation came into being in 1958 and has been there since then. The word Sony was a coined by combining two Latin words, sound and sonny. Sonus signifies sound or something that is sonic while sonny means son. Sony is a short word which has the advantage of quick recall and can also be read in any language and is a sign of freedom and open-mindedness. The variety of high quality products that SONY offers makes it one of the market leaders of digital entertainment (Louwel, 2011). It is a company that banks upon the opportunities provided by innovation and new technology. It is a company that is characterized by a forward mentality and a desire to lead and be the first one to introduce something new to the customer. The competitive products and services offered by Sony give it a lasting edge over its competitors. The factors that account for Sony’s growth and success are its strategic thinking, talented people and e-commerce (Louwel, 2011). Sony operates globally in 204 countries in three continents North America, Europe and Asia. Because of its quality and innovation, SONY has achieved brand awareness and recognition over the years. Sony’s sales in 2008 were $88.7 billion and 180,500 people worked under the umbrella of Sony Corp. In the wake of the 2008-09 economic crunch Sony experienced falling sales, 16000 jobs were lost and 6 production bases were discontinued. The prices of its raw materials and parts also increased due to which it became very difficult for SONY to maintain competitive prices (Giusti, 2009). Methodology Sony’s innovation is not restricted to its products and services only. It has also changed the way that marketing is done globally by international companies. It gives a very participative environment to employees so that they experiment and come up with new ideas, the rich corporate culture provides employees an opportunity to stay focused, and the marketing approaches adopted by the top management have helped the overall organization. The product designers are given the leverage to come up with new products that they think are fit to keep up the good name of the Sony Corporation. There is a lot of cohesion and coordination in the organization. This democratic management style has enabled the company to introduce premium, unique and futuristic products and this coupled with the corporate culture at Sony, gives it a sustainable competitive advantage over its competitors. Sony has not restricted itself to one marketing approach only as it is a progressive organization and has been changing its ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sony Corporation Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/business/1398905-business-studies
(Sony Corporation Essay Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.org/business/1398905-business-studies.
“Sony Corporation Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/business/1398905-business-studies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Impact of technology on customers (Using the example of Sony Corporation)
New product introduction (NPI) is an effective product launching strategy that enables the companies to overcome competitive pressures, cost challenges, and increased customer expectations. The rapid development of technology has assisted industries to implement the NPI program more effectively.
4 Pages(1000 words)Essay
Business Law : Sony Corporation
In a civil law system, after the collateral registration of a mortgage on land, the collateral owner changes and the former owner is only entitled to occupation on the immovable in case of a default in payment. However, in common law jurisdictions, upon the registration of a mortgage on an immovable property, such as land, transfer of title is not absolute.
5 Pages(1250 words)Essay
Sony
Thus, for example, even celebrities use social networks as communicating means with their fans or free-of-charge promotion of their creativity. They invest nothing, but they gain money hand over fist. The same can be said about the modern companies. For example, bricks-and-mortar trade is currently substituted by a more efficient clicks-and-mortar campaign (Burt).
6 Pages(1500 words)Essay
SONY
Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name. There are a lot of definitions of marketing we can find in the present dictionary but to comprehend in a better way we can define it as “getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process" (Guiltinan, 1996).
8 Pages(2000 words)Essay
Sony strategic management and leadership
They popularly used the nickname ‘Sonny boys’ since they are the ones who came up with this outstanding innovation in the late 1950s. This is when the two partners decided to go commercial with the Sony concept (Subramanian, 2007). Sony is among the leaders in the entertainment industry as it manufactures numerous entertainment gadgets like video games, televisions, and many other electronic gadgets.
11 Pages(2750 words)Essay
The Relevance Of Marketing Concept To The 21st Century Business Of Sony
It was founded by Akio Morita and Masaru Ibuka and derived its name from sonus which means smart and well-dressed young men. It is one of the principal manufacturers of electronic products for both consumer and professional markets and grabbed the ranking of 87th in the year 2012 in the list of Fortune Global 500 companies.
8 Pages(2000 words)Essay
Sony Corporation
The company’s value creation, supply chain, entry strategy, foreign direct investments strategic alliances, and value chain would also be examined in the essay in details. As a specialist, at the end of the research work, the researcher would comment on the future initiatives that would be valuable for the company in the long run.
14 Pages(3500 words)Essay
Provide an analysis of an organisation explaining the relative importance of each of Porter's Five Forces for the organisation
Due to which, each and every organization desires to offer innovative types of products and services so as to attract wide range of customers in order to enhance its range of market share. Side by side, with the help of this strategy, the reputation and profit margin of the organization might also get enhanced thereby amplifying its total sales to a certain extent as compared to others.
4 Pages(1000 words)Essay
Sony Corporation Financial review for the Year 2004-2005(As until Nov05)
The company, headquartered in Tokyo, Japan, has operations based out of North America, South America, Europe, Asia, Africa and Australia and employs about 151,400 people.(As on March 31st 2005-Sony Corp. Info) Sony Corporation (Sony) is engaged in business through its six major operating segments: Electronics, Games, Music, Pictures, Financial Services and Other.
7 Pages(1750 words)Essay
Case study description and analysis of SONY Corporation involved in the production and distribution of products
ocketable transistor radio (1957), smallest and lightest micro-tv (1962), first triniton color tv (1968), walkman (1979), and minidisc (1991) among others. (Sony History, 2008b) Today, Sony manufactures electronics related to AV/IT products and components; playstation; mobile
8 Pages(2000 words)Essay
Let us find you another Essay on topic Sony Corporation for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us