Harley Davidson Company - Essay Example

Comments (0) Cite this document
Harley Davidson Company Name: Institution: Harley Davidson Company, established in 1903, is a company that deals with the sale of motorcycle. The company has grown over the years as well as faced challenges. In 1981, it emerged as an independent, privately managed and owned company after a leveraged buyout…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Harley Davidson Company
Read TextPreview

Extract of sample "Harley Davidson Company"

Download file to see previous pages A value chain analysis is the analysis of the activities that take place in this company that gives it a competitive advantage over those in the same industry. Michael Porter identified that all companies have primary and support activities that help in developing their core competencies in the industry. This analysis is a useful tool for defining a firm’s core competencies by identifying the cost advantage and differentiation. Cost advantage primary objective is comprehending costs and getting them from the value adding processes. There are several cost drivers related to the value chain processes, Harley Davidsons economies of scale, its capacity utilization, level of vertical integration, market entry timing, its geographic location and the firm’s policies regarding cost management. When these drivers of costs are properly managed, the company obtains a cost advantage over its competitors. Differentiation focuses on those related with core competencies that help the company attain an edge in performance. The uniqueness drivers for a company is made up of integration, location, interrelationships, scale and institutional factors. To achieve different degrees of differentiation, the company may amalgamate frontward, recede or implement novel technologies and use advanced delivery channels. SWOT Analysis Harley Davidson derives its strengths from the corporate culture, corporate resources and corporate structure. In their corporate culture, the company empowers their employees by building relationships for promoting stronger bonds between the top management and employees. The cooperate structure is composed of overlapping functions that embody the marketing and sales departments. The functional circle in the structure is named the Leadership and strategy council(LSC) Model. This circle facilitates decision making in the firm. The corporate resources are also a source of their strength and are represented by the marketing department, finance, research and development, HRM department, operation and logistics and their information systems. Their strengths are derived from all these departments performing their roles in product offering. For example, the marketing department has created a niche in the market for those customers who have a preference for heavyweight motorcycles, their prices are affordable for customization as well as personalization of the bikes. They have opened business branches around the world, and the customer capacity is large. The human resource has empowered the workforce by motivation. Their weakness remains in the reality that it needs to upsurge its sale so that they can retain their market share in the U.S especially at this economic slump. Recently it has been losing the market share due to the failing economy. The research and development department needs to design environmental friendly motorcycles. The current society is empowered to conserve the environment and a lot of people want to buy products that are friendly to their surroundings. Their information system did not use their systems properly to manufacture energy saving motorcycles. From the weaknesses lies the opportunities for the company to identify and formulate strategies that will help it achieve a competitive edge against the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Harley Davidson Company Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/business/1398582-international-business
(Harley Davidson Company Essay Example | Topics and Well Written Essays - 750 Words)
“Harley Davidson Company Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1398582-international-business.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Harley Davidson Company

Harley Davidson Branding

...emotional elements. Within this spectrum of understanding, a product’s brand is understood as a dynamic entity constituted by consumer and community engagement. Further considerations examine the economic and identity-forming elements of brand design. This research specifically considers the community-branding and identity-branding models as they are implemented by and exemplified in the Harley Davidson motorcycle company. Analysis Background Harley Davidson is today recognized as one of the preeminent American brands. Fig. 1 below depicts the Harley Davidson logo. While Harley Davidson...
11 Pages(2750 words)Essay

Harley Davidson marketing plan

...? Harley Davidson - Marketing Plan Table of Contents Table of Contents 2 3 Company Profile and Background 3 Marketing Aims & Objectives 5 MARKET ANALYSIS 6 PESTLE ANALYSIS 6 Political 6 Economical 7 Social 10 Technological 11 Legal 12 Environmental (Already Changed) 12 SWOT ANALYSIS 14 Strengths 14 Weaknesses 15 Opportunities 15 Threats 16 MARKETING PLAN 16 Market Segmentation 16 Market Targeting (Positioning and Profiling) 18 Marketing Mix Model 21 Marketing Control 27 Operational Control 27 Strategic Control 27 Conclusion 28 Reference List 29 Harley Davidson- Marketing Plan Abstract Harley Davidson one of the iconic US...
24 Pages(6000 words)Essay

Harley Davidson marketing plan

...?Marketing Plan: Harley-Davidson, Inc. Table of Contents Introduction 4 a.Strategic directions 10 Conclusion 25 Bibliography 26 Marketing Plan: Harley-Davidson, Inc. Introduction The Harley-Davidson is an iconic American brand that has a strong following in the UK – probably one of the strongest outside of the USA (Harley Davidson UK, 2012). The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are described by...
24 Pages(6000 words)Essay

Harley Davidson Strategic Analysis

...?Topic: HARLEY DAVIDSON STRATEGIC ANALYSIS 14th December Question 2 Political factors Harley Davidson Motorcycles Company is a US based firm that deals with production and sales of motorcycles in addition to dealing with financial services. One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush reign. As a result of the legislations that were protested by EU, the cost of production for the company increased thus reducing the gross profit. To comply with the US company law, Harley Davidson has adopted various trademarks and logo such as H-D, Harley, the motorClothes, V-Rod and Harley Owners Group among others. Economic factors Despite... the...
12 Pages(3000 words)Essay

Harley Davidson

...? s on case study: Harley Davidson What is H-D generic competitive strategy? Cost leadership, differentiation, cost focus or differentiation focus? Harley Davidson as a company started out in the year 1903 when four young and experienced men in the field of internal combustion started out a motorcycle company that went on to serve their customers for over several hundred thousand miles. As a company, Harley Davidson has a very high and excess demand for their motorcycles all over the world. Motorcycles are not their only products as they also produce accessories to these motorcycles and...
12 Pages(3000 words)Coursework

Ducati Or Harley Davidson

...? Ducati or Harley Davidson Table of Contents Introduction 3 Business Strategies of Ducati and Harley Davidson 4 Reasons why Ducati should not build a touring version that looks like Harley 5 Reasons why Harley should design a strategic plan to catch up with Ducati in terms of sales 7 Conclusion 10 References 12 Bibliography 13 Introduction The project begins with the study of the business strategies followed by the two companies Ducati and Harley Davidson and makes a comparison between the two. The purpose is to present reasons whether Ducati should follow the strategies of...
10 Pages(2500 words)Essay

Harley-Davidson Technology Strategies

...Lesson 13 Introduction Harley-Davidson has an immense commitment to technology strategies geared towards minimizing production costs, as well as enhancing production capacity. Harley-Davidson commitment to technology is directed at three critical areas: information integration, consolidating business intelligence and improving decision making. # 1 Talon, a proprietary dealer management system, handles inventory, vehicle registration, warranties and point of sale transactions in all Harley-Davidson dealerships. Talon aids in performing time-saving tasks such as checking dealer inventory and generating parts orders, as well as allowing the...
3 Pages(750 words)Essay

Harley-Davidsons strategy

...Harley-Davidson’s strategy “Founded in 1903, Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-DavidsonMotor Company (HDMC) and Harley-Davidson Financial Services (HDFS) in USA” (Harley-Davidson India). Even though the great depression has caused plenty of problems to majority of the motorcycle manufactures in America, Harley-Davidson was one among the two the motorcycle manufacturer companies survived. Globally, Harley-Davidson is regarded as the most reputed motorcycle manufacturer at present. In most of the continents, Harley-Davidson has already established its presence and reputation. This paper analyses the strategies which helped this company to establish strong reputation... in...
2 Pages(500 words)Essay

Harley davidson

...% in 2013 Strategic Posture Mission: The company’s mission is about fulfilling on dreams of the motorcycling experience. It is possible to achieve this mission by providing to the motorcyclists and the general public with vast line of motorcycles, accompanied with branded products and services through the selected market segments. Objectives: The first objective is attracting customers from the vast younger generation and women. The second objective is achieving a balance existing through empowering the brand and the rising of value. The next objective is engaging in the production of high-quality products and aim at reducing on the customer complaints. Finally, Harley Davidson aims at...
4 Pages(1000 words)Essay

Harley Davidson Motor Company

...Harley Davidson Motor CompanyHarley Davidson Motor Company (HDMC) is a well known American motorcycle company has competed against numerous Asian companies for decades. It has effectively has asserted its brand name in the industry through uncompromising dedication to quality and loyalty in upholding traditions in the motorcycling business. But as time goes by, it has learned that to survive an ever demanding market it should not only continuously improve on its systems, one should be able to transform into something more suitable to the need and wants of the producers and consumers alike. And as...
5 Pages(1250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Harley Davidson Company for FREE!

Contact Us