We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Harley Davidson Company - Essay Example

Comments (0) Cite this document
Summary
Harley Davidson Company Name: Institution: Harley Davidson Company, established in 1903, is a company that deals with the sale of motorcycle. The company has grown over the years as well as faced challenges. In 1981, it emerged as an independent, privately managed and owned company after a leveraged buyout…
Download full paperFile format: .doc, available for editing
Polish This Essay95.7% of users find it useful
Harley Davidson Company
Read TextPreview

Extract of sample
"Harley Davidson Company"

Download file to see previous pages A value chain analysis is the analysis of the activities that take place in this company that gives it a competitive advantage over those in the same industry. Michael Porter identified that all companies have primary and support activities that help in developing their core competencies in the industry. This analysis is a useful tool for defining a firm’s core competencies by identifying the cost advantage and differentiation. Cost advantage primary objective is comprehending costs and getting them from the value adding processes. There are several cost drivers related to the value chain processes, Harley Davidsons economies of scale, its capacity utilization, level of vertical integration, market entry timing, its geographic location and the firm’s policies regarding cost management. When these drivers of costs are properly managed, the company obtains a cost advantage over its competitors. Differentiation focuses on those related with core competencies that help the company attain an edge in performance. The uniqueness drivers for a company is made up of integration, location, interrelationships, scale and institutional factors. To achieve different degrees of differentiation, the company may amalgamate frontward, recede or implement novel technologies and use advanced delivery channels. SWOT Analysis Harley Davidson derives its strengths from the corporate culture, corporate resources and corporate structure. In their corporate culture, the company empowers their employees by building relationships for promoting stronger bonds between the top management and employees. The cooperate structure is composed of overlapping functions that embody the marketing and sales departments. The functional circle in the structure is named the Leadership and strategy council(LSC) Model. This circle facilitates decision making in the firm. The corporate resources are also a source of their strength and are represented by the marketing department, finance, research and development, HRM department, operation and logistics and their information systems. Their strengths are derived from all these departments performing their roles in product offering. For example, the marketing department has created a niche in the market for those customers who have a preference for heavyweight motorcycles, their prices are affordable for customization as well as personalization of the bikes. They have opened business branches around the world, and the customer capacity is large. The human resource has empowered the workforce by motivation. Their weakness remains in the reality that it needs to upsurge its sale so that they can retain their market share in the U.S especially at this economic slump. Recently it has been losing the market share due to the failing economy. The research and development department needs to design environmental friendly motorcycles. The current society is empowered to conserve the environment and a lot of people want to buy products that are friendly to their surroundings. Their information system did not use their systems properly to manufacture energy saving motorcycles. From the weaknesses lies the opportunities for the company to identify and formulate strategies that will help it achieve a competitive edge against the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Harley Davidson Company Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/business/1398582-international-business
(Harley Davidson Company Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/business/1398582-international-business.
“Harley Davidson Company Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1398582-international-business.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Harley Davidson Branding
32). This strategic approach constitutes both the organization and the community’s perspective on the brand. The exact method that brand identities are constituted and manipulated is a subject of great debate within academic literature. While traditional approaches to branding implemented position statements – this product is better than another product because of these reasons – the contemporary paradigm of branding considers more emotional elements.
11 Pages(2750 words)Essay
Harley Davidson marketing plan
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
24 Pages(6000 words)Essay
Harley Davidson Strategic Analysis
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush reign. As a result of the legislations that were protested by EU, the cost of production for the company increased thus reducing the gross profit.
12 Pages(3000 words)Essay
Strategic Direction of Harley Davidson
From the analysis of the company’s own strengths and weaknesses, as well as the opportunities and threats to the motorcycle industry at large and the heavy motorbike segment in particular, it has been suggested that the best way forward for Harley- Davidson at this juncture is to expand overseas in emerging economies like China and India.
3 Pages(750 words)Essay
International business: Harley Davidson
It involves the following: a) PEST analysis; which considers Political, Economic, Social and Technological factors in scanning components of management strategies. This analysis information can be used to guide the organization indecision making. In the case of Harley, changes were predicted in the demographic trends where older people and women could also become interested in bikes like the young men traditionally targeted using this technique.
8 Pages(2000 words)Essay
Harley-Davidson Technology Strategies
# 1 Talon, a proprietary dealer management system, handles inventory, vehicle registration, warranties and point of sale transactions in all Harley-Davidson dealerships. Talon aids in performing time-saving tasks such as checking dealer inventory and generating parts orders, as well as allowing the company to review and analyze information globally.
3 Pages(750 words)Essay
Harley Davidson
Harley Davidson is a premier brand in the motorcycle industry and has a market share of approx. 55% in US and 25% in other parts of the world. In 2005, HDI shipped 329,017 Harley-Davidson brand motorcycles, up from 317,289 in 2004. In addition, HDI manufactures and sells Buell motorcycles, of which HDI shipped 11,166 units in 2005, up from 9,857 in 2004.
8 Pages(2000 words)Case Study
Harley Davidson Uk
After analysis the plan will position Harley Davidson in the UK market segment with the best marketing scheme. The best marketing scheme will be derived from
20 Pages(5000 words)Essay
Harley-Davidsons strategy
problems to majority of the motorcycle manufactures in America, Harley-Davidson was one among the two the motorcycle manufacturer companies survived. Globally, Harley-Davidson is regarded as the most reputed motorcycle manufacturer at present. In most of the continents,
2 Pages(500 words)Essay
Harley davidson
Free cash flow margin was improve to improve to 14.68% as compared to the 13.03% in 2013 The company’s mission is about fulfilling on dreams of the motorcycling experience. It is possible to
4 Pages(1000 words)Essay
Let us find you another Essay on topic Harley Davidson Company for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us