We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

An Evaluation At Primark Stores - Essay Example

Comments (0) Cite this document
Corporate Social Responsibility: An Evaluation At Primark Stores Table of Contents References 13 Corporate Social Responsibility: An Evaluation At Primark Stores 1. Corporate Social Responsibility Today, there are a large number of global and multinational organisations…
Download full paperFile format: .doc, available for editing
Polish This Essay92.8% of users find it useful
An Evaluation At Primark Stores
Read TextPreview

Extract of sample
"An Evaluation At Primark Stores"

Download file to see previous pages They are expected to produce and market the products and services ethically and in an environment-friendly manner, provide good working conditions for the employees, etc,. Along with these, the organisations owe their revenues to the society, and thus have to pay back a part of it by serving the community at large. All these expectations in Toto make up the Corporate Social Responsibility(CSR) of a firm. It is defined as, “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” ((Mcnall & Hershauer, 2011) CSR is a means of ensuring the sustainability of an organization. Unless it conducts the trade morally, the malpractices and loop holes in the operations may surface at any time and become the organisations’ weakness in winning the hearts of customers. Decent working conditions attract good job-seekers and make the organization a better place for the employees, this again reflects on their loyalty. When a percentage of profits are diverted towards community development, the company appeals to the attention of larger audience and helps it build a brand image. Finally, the stress on environment is the order of the day and there is growing concern in the consumers towards using eco-friendly products. Thus, CSR is a social investment that reaps huge competitive advantage to the companies and guarantees their viability in the competitive markets (Banerjee, 2007). 2. Primark Stores Primark is a chain of 235 clothing stores spread in 7 countries including Ireland, Spain, UK, Netherlands, Portugal, Germany and Belgium. Associated British Foods (ABF) plc., is its parent company. The clothing line offered by Primark include men, women, kids and baby clothing, accessories such as shoes and home linen and upholstery. Its competitive advantage lies in presenting variety to the fashion-conscious customers at affordable rates. The factors that allow Primark to sell high fashion products at such low prices are Bulk-buying merchandising only the most popular sizes Stream-lining of operations their easy and unsophisticated design logic low expenses on promotion good ties with suppliers 3. Corporate Social Responsibility at Primark Primark’s CSR is aligned according to the instructions drawn out by ABF. These initiatives fall into 6 categories under the Twinings Ovaltine Strategy Model developed by ABF. The model is illustrated in figure 1. The facets of this strategy pertinent to Primark are discussed in the following sections. Figure 1: Twinings Ovaltine Strategy Model of CSR at ABF (Source: Associated British Foods url: http://www.abf.co.uk/our-decentralised-approach.aspx) 3.1. Its People The company believes that its human resources are one of its main assets. All the employees are treated equally, provided with equal opportunities in case of employment, training, promotion, etc., based on their skill and ability. The company gives due regard to their safety during work. They abide by the regulations set by national and international statutory bodies in the countries where they operate. Harassment is considered as a crime. Primark accords due respect to the cultural differences among employees, who belong to different backgrounds. Open communication among the entire workforce is encouraged. The strong whistleblowing policy guarantees that the employees abide by Primark’s code of conduct (Werther & Chandler, 2011). 3.2. Upstream and Downstream ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“An Evaluation At Primark Stores Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/business/1398146-corporate-social-responsibility
(An Evaluation At Primark Stores Essay Example | Topics and Well Written Essays - 2000 Words)
“An Evaluation At Primark Stores Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/business/1398146-corporate-social-responsibility.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Claire's Stores
Introduction Background Information Claire’s Stores Inc. is a group of small shops indulged in the fashion industries. Rowland Schaefer, the founder of the group, had already acquired a number of shops dealing in fashion accessories since 1960 that finally ended with the acquisition of Claire’s Boutique, Inc.
11 Pages(2750 words)Essay
IT Systems Strategy
This paper seeks to inform the Finance Director that an information audit is critical to the organisations information systems strategy and more. A characteristic of this so-called information economy is that companies continue to invest considerable resources in information resources to enable them identify their core competencies.
12 Pages(3000 words)Essay
Icts role in primarks operations strategy
The researcher of this essay aims to pay special attention to the operations strategy, from which the retailer’s core competencies are identified and we see how ICT played a critical role in making Primark’s competitive advantages sustainable. Also, how ICTs can help the company tackle its future challenges so as to compete in future is discussed.
11 Pages(2750 words)Essay
Primark and the 5 Gaps Model
It has around 200 operating in different countries such as Germany, Ireland, Netherlands, Spain, Portugal and the United Kingdom. The main headquarters of Primark is in Ireland. The Primark chain is a subsidiary of the Associated British Foods plc (ABF). The controlling owners of Primark are the Weston family that does it through their Wittington Investments (About us- Primark, 2010).
12 Pages(3000 words)Essay
Contemporary issues in business (Primark)
1. Introduction Primark is a well-known Irish clothing based retailer which mainly operates in Ireland, Belgium, Austria, Portugal, the Netherlands, Spain, Germany and the United Kingdom comprising 38 stores that are recognized as Penneys. The company was opened in the year 1969 in Dublin.
7 Pages(1750 words)Essay
Primark- Between Affordability and Ethics
Primark- Between Affordability and Ethics. Primark is a budget clothing retailer that has an official code of ethics. The company requires its suppliers to stick to ethical labour practices while manufacturing its products. However, practically speaking, a series of media reports have surfaced in the past few years which show that many of the Primark products are manufactured at the facilities located in the third world countries like India and Bangladesh, amidst unsafe, unhygienic and shoddy work conditions.
6 Pages(1500 words)Essay
Critical evaluation of two luxury brand stores
It has created its own space among the elite customers who prefers to buy them. Such types of goods and services are not essential for common peoples and are associated with rich and affluent people. They appeal to people living in higher strata of the society.
8 Pages(2000 words)Essay
Marketing Strategy TOTAL INTEGRATION
In such an approach companies use one set of strategies for everything. But how the sets of strategies are devised depends upon the nature of company's product or service orientation. Piercy (2001) states that no perfect solution exists for all situations and a lot of things need to be taken care of depending upon the sector the requirements of the business.
10 Pages(2500 words)Essay
Human Resource Development at Primark Stores Ltd
Primark has successfully created a niche for itself because it offers competitive prices, quality products and target marketing from its strategically located outlets. The one located at 106 - 122 Market Street Manchester comes in this category as well. The main intention of the study is to develop an understanding of the concepts of Human Resources Management in general and how the established theories and principles are applied to a particular organization.
3 Pages(750 words)Research Proposal
Primark supplying consumers with ethically sourced garments
The target customers of the company are mainly fashion conscious. The company offers value for money by sourcing the products efficiently. The company prefers to use local fabrics and makes the clothes with simpler designs. The
8 Pages(2000 words)Essay
Let us find you another Essay on topic An Evaluation At Primark Stores for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us