We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Easy Jet Airline Company - Term Paper Example

Comments (0) Cite this document
Summary
The study will explore the strategies of the company that have made it more successful than its competitors. More specifically, this study will discuss the marketing strategy of Easy Jet Company and compare its pricing strategy with that of its competitors…
Download full paper
GRAB THE BEST PAPER
Easy Jet Airline Company
Read TextPreview

Extract of sample
Easy Jet Airline Company

Download file to see previous pages... Easy Jet Airline Company

Since its establishment in 1994, the company has undergone a lot of improvements including base openings and acquisitions. For a company to survive in the market, it should employ marketing strategies that are compatible with the market and profitability of the company (Koenigsber, Muller & Vilcassim 279). Easy Jet has applied a unique marketing strategy that has enabled it to survive in the competitive market (Koenigsber, Muller & Vilcassim 281). The mission of the company is to provide customers with exceptional value and point-to-point airline services. The company also aims at offering and effecting reliable and consistent fares and products that appeal to business markets and leisure on various European routes. By 2009, the company had employed more than 6107 employees. Easy Jet has been one of the most successful and competitive low-cost and short-haul airline with a clear pricing structure (Mayer 16). All prices for a given flight are quoted one way; this means that a single price prevails in any point of the flight. The prices of the airline are low early on, but increase as the date of departure nears. Easy Jet applies various and distinct strategies in its operations. First, the company does not offer a last minute deal. One cannot get a flight ticket at the last minute of the flight. Secondly, the company offers a single class of travelers unlike other airline companies where there are different travelling classes. Price is the only variant that controls the demand for flight tickets at Easy Jet Company (Mayer 17). The third strategy applies to the duration of sale of tickets. The company varies the time in which its tickets are offered on the market. The first two strategies can be contrasted to the traditional airline pricing strategy. Most of the competitors of Easy Jet Company offer the last minute deals through resellers or directly to customers (Koenigsber, Muller & Vilcassim 282). The prevailing pricing strategy at Easy Jet also aims to control the demand through seat allocation to certain classes of people. This is done by making price the only variable that controls demand for travelling tickets, and offering equal services to all customers. Ryanair is one of the airlines, which compete with Easy Jet. The two companies use the same pricing strategy that insists on providing air services that are cheaper than other competitors. The low prices set by the two companies are feasible through reducing all possible costs, and having no frills. They use indicative ways to reduce their costs such as little product differentiation, reducing the costs of research and development and reducing the advertising and selling costs (Jones 28). The two companies also use efficient scale facilities; any innovations can only be adopted when the other competitors have tried and implemented them successfully. This helps in reducing the risks that may arise after implementing these innovations. A competitive advantage of the two companies lies in the fact that they have a combination of high frequency services and low cost fares (Mayer 17). They also have an excellent network of routes where they increase the number of flights. Having reduced prices, Easy Jet and Ryanair do not offer drinks, food, or other services offered by other competitors. This way, the company lowers the expenses thus reducing the prices. Easy Jet has succeeded in reducing the costs ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Easy Jet Airline Company Term Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/business/1397251-easy-jet
(Easy Jet Airline Company Term Paper Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/business/1397251-easy-jet.
“Easy Jet Airline Company Term Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/business/1397251-easy-jet.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Accounting Ethics and Impact on Business Performance
There has been a growing concern about the survival of companies especially during the recent economic and financial crisis. Many companies have collapsed and others may be at the verge of collapse due to failures in accounting as professionals in this field have neglected the importance of ethics in governing the day to day activities of their companies.
10 Pages(2500 words)Term Paper
Costco Company
For example, based on the technological advancement, majority of companies have emulated e-marketing as a way of expanding their marketing share thus increasing their total sales and revenue. Similarly, firms have adopted extensive advertisement and promotion of their brands through social sites such as face book and twitter in order to attract young consumers who are regular visitors of the social sites.
15 Pages(3750 words)Term Paper
Boeing Bets the Company
Boeing made some key acquisitions to improve its position in the military market, but as a consequence they loss track of the importance of the commercial airplane sector. The market share of the company decreased from 70% in 1996 to less than half that by 2003.
3 Pages(750 words)Term Paper
Flying on a Full Service Airline as Opposed Low Fair Discount Carrier
The founders Rollin King and Herb Kelleher are the persons behind the success of Southwest Airlines. The airline is based at Dallas, Texas in USA. Southwest Airlines started with 3 aircrafts but now has over 500 Boeing aircrafts in its fleet. The airline company has grown immensely and is the most preferred airline amongst the consumers due to its low fares and excellent service (Southwest, 2012).
8 Pages(2000 words)Term Paper
Determinants of demand for airline tickets
It describes how customers choose to buy their traveling tickets and how airlines influence each other on setting prices for airline tickets among other activities using an oligopoly market. Game theory has also been used to elaborate how airlines reach a decision by monitoring the available strategy profile of other competitors.
7 Pages(1750 words)Term Paper
EASY JET (ONE BUDGET AIRLINE)
Porter's Five Forces are of particular importance to understand Easy Jet's own strategic imperatives. Porter's Five Forces signify the contextual significance of supplier power, buyer power, competition, the threat of substitutes and the threat of new entrants into the market (Porter, 1980).
10 Pages(2500 words)Essay
Airline Deregulation Act of 1978
jectives of the Act included the safeguarding as the utmost precedence in air commerce, placing highest confidence on antagonism while providing the services of air transportation, encouraging the air services at the urban areas through the availability of secondary or satellite
8 Pages(2000 words)Term Paper
Building the Boeing 787
This means that, the plane composes of 80 percent composite materials hence 20 percent lighter than the normal traditional aircraft specifically of the same size (Schniederjans,
14 Pages(3500 words)Term Paper
Mabeche Company
All through the period under assessment, the Mabeche Company performed exceptionally well. In actual fact, this is the unsurpassed performance ever in the company’s 10-year history as the bank attained a number one spot in provisions of profits, branch network, capitalization and balance sheet dimension in the region.
5 Pages(1250 words)Term Paper
Let us find you another Term Paper on topic Easy Jet Airline Company for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us