Nobody downloaded yet

Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods - Dissertation Example

Comments (0) Cite this document
Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods Need for Research/Background: The macroeconomic situation around the world in the past couple of years has prompted the relevant businesses as well as the researchers around the world to take note of the falling market for Luxury brand goods…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods
Read TextPreview

Extract of sample "Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods"

Download file to see previous pages However, all this changed with economic downturn of 2009. The Luxury goods market growth was stunted by the recession. Post recession, the luxury goods industry, seems to have survived the onslaught. However, the industry the market for the so called accessible luxury goods has been subdued. The exclusivity that is so much a part of the luxury brand goods has been restored and now more focused, established and pure luxury brand goods are likely to succeed and sustain themselves in the market. This downside in the Luxury goods business is likely to prompt research into finding ways to increasing and sustain the sales of the luxury goods without really tarnishing the pure luxury image of such goods. As per current economic situation, the brand equity for luxury goods has regained a place of prime importance. This raises the question as to whether there are ways to enhance the purchase intentions for luxury brands while preserving the said equity (Euro Monitor 2010). Further, the sustainability of the luxury brand goods has come into question and found fresh attention from business researchers. Taking a long term view of the marketing efforts, there is a need to investigate the means as to increase the purchase intentions of consumers for luxury brands at a very fundamental level. ...
This is so, lest it dilutes the brand image. Thus there is a need to find out whether, the more accessible or economic versions of the other wise luxury brand will be sustainable and in line with overall brand value of the luxury goods. The existing sales channels for any given brand typically have their own strengths and weaknesses. Besides, the effectiveness of a channel varies with time. Thus it is important to find out a way to compensate for the effects of decline in sales through a channel. Another pertinent question that arises from the above discussion is whether new sales channels need to be developed to compensate for the downward trends in a given sales channel. Also, it needs to be found whether they can add any real value in terms of the customer experience. It remains to be seen whether any new channels will really be able to have any positive effect on the purchase intentions of the consumers. If yes then how the additional sales channels can be used to maximize the sales by affecting the purchase intentions. Luxury goods businesses need to have a guiding tool to help them decide whether and how the specific brand they are selling will respond to opening of any new sales channels and whether they will really be beneficial for their given brand. In this context its important to note that certain brands resist opening new sales and distribution channels for their brands. For instance the Rolex brand owners are against internet as a means to sell their brand (Brand Channel 2012). At the same time other luxury brands are endorsing internet as a sales channel. This raises questions about the validity of sales channels’ effectiveness for luxury brands. These questions can be answered only with proper research into the topic. The procurement or ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Simultaneous multiple sales channel increase the intention of Dissertation”, n.d.)
Retrieved from
(Simultaneous Multiple Sales Channel Increase the Intention of Dissertation)
“Simultaneous Multiple Sales Channel Increase the Intention of Dissertation”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods

Commercial Law - Sales of Goods

...that a contract of sale could be conditional or absolute. Since the buyer had paid the sale amount and asked the seller to retain the goods for 4 days, the sale transaction had been completed and Kowloon Tong Squash Club had become the owner of the goods as per the provisions of Sale of Goods Ordinance The provisions of section 27 of the Sale of Goods Ordinance, address situations wherein the seller of goods remains in possession of the same or the documents relating to their title. In such instances, if a buyer purchases these goods...
4 Pages(1000 words)Essay

Commercial Law - Sales of Goods

...? Commercial Law – Sale of Goods In this problem, Andrea was the owner of a woollen threads shop. Moreover, she was in the habit of knitting woollen scarfs in her shop. On one such occasion, Emily impressed saw a scarf that had been knitted by Andrea and was duly impressed. Consequently, she made an offer to Andreas to buy it. Andrea accepted this offer and sold the scarf to Emily. Unfortunately, Emily’s scarf was stained during her visit to a nearby restaurant. She was told by Andrea that her scarf could be cleaned by using a special liquid and returned to her in a week’s time. Emily accepted this proposal and handed over the scarf to Andrea for cleaning. Christine, who saw the scarf in the shop,...
4 Pages(1000 words)Essay

Sales of Goods by Sea

...of International Commercial Law. 2002. Reproduced from Sarcevic, Petar & Volken, Paul (Eds.), International Sale of Goods: Dubrovnik Lectures, Oceana. (1986) Ch. 8, 265- 303 < > Mike Igbokwe. Contracts of Sale/Purchase of Goods. 2000. < 0of%20Goods.pdf > Sale of Goods Act 1979 Chapter 54. Simone Lamont-Black. Transporting goods in the EU: an interplay of international, European and national law. 2010 ERA- Forum Vol. 1(1) pp...
3 Pages(750 words)Essay

Does Complimenting Costumers Increase Sales

...? Does complimenting increase Sales? Does complimenting increase Sales? Introduction Business personalities like complementing their customers whenever they buy products from their shops. Many clients they handle would return again to their shops for other inquiries. Human beings respond to societal activities by evaluating the effect of the activity to their lives. Marketing entails winning individual’s perception. Techniques applied in marketing intend to influence human psychology to perceive the product as the best out of other product (Pizam, 2010). Sales persons respond to societal needs by addressing people in a manner that invoke positive...
6 Pages(1500 words)Research Paper

Marketing of luxury brand-VERSACE

...- it was simple and required the suitable amount of time to complete. Analysis and Results Motivational Factors that Encourage Young Consumers to Purchase Versace In this study, motivation has been applied with the aim of finding out students’ attitude towards luxury brands. ‘I purchase Versace since they present improved quality’ and ‘I take quality as a main concern when buying Versace’ are utilized to recognize whether respondents are motivated by superiority of the brand. All respondents agree with these statements, showing that all respondents are from the Perfectionist group - customers that buy luxury goods for...
28 Pages(7000 words)Dissertation

Fashion and Luxury Goods

.... Luxury goods are those goods with a characteristic of being quite uncommon in the consumers' preference due to affordability of the product. This means that goods would be luxurious when they have low demand than the supply of the commodity. This makes the product to be rare and superior in the view of the consumers' sight. Due to its rare characteristics in the markets, these products become high priced and they are thus often not bought by every one with the desire to purchase the product. Generally, such goods would have demand increases in to several folds as results of the...
9 Pages(2250 words)Essay

Luxury goods in China

...from these findings are that all the interviewees not only know about luxury products but they have owned quite a few of them also. Another fact is that, their addictions towards luxury products make them travel in other foreign countries. They usually visit western countries for purchasing trendy dresses and accessories. It is very significant to judge the preference level of the interviewees for the luxury brand and their future planning to frame an idea regarding the potential demand of the luxury brands. It is evident that the responses will be varying from respondent to respondent. Therefore it has been intended...
16 Pages(4000 words)Essay

Marketing Luxury Goods to Chinese

...industrial growth causing employment to most Chinese. Most workers invested in fancy items due to influence from other rich societies. The consumers also preferred purchasing goods from outside China because they believed that the products were of high quality (The Economist, 2014). China’s efforts to surpass Japan and the U.S in consumer ratings also contributed to the taste and preference of luxury goods. The Chinese rich class was also not affected much by the recession; hence providing market for the luxury goods unlike in other hit countries such as the U.S. The luxury makers took advantage of the...
2 Pages(500 words)Case Study

Sales & Purchasing

...SALES MANAGEMENT AND PURCHASING CASE STUDY SALES MANAGEMENT AND PURCHASING CASE STUDY The modern marketing world has grown in complexity. Companies manufacturing products have grown to unimaginable standards. For a company to sell and market its products effectively, it must have a competent sales manager. Preparing reports and tracking sales representatives’ performance form the core functions of a sales manager. Reports are important in that they indicate strengths and weaknesses in a company’s market operations. By analyzing these reports a company’s management can make decisions on how to use the company’s strengths...
3 Pages(750 words)Case Study

Culture and purchase intention for luxury consumption

...the Muslim culture influence the intention for purchasing patterns within the society. For instance, Muslim women are more impulsive while purchasing luxury product while the male counterparts are more ration and do not buy products impulsively. Therefore, the cultural structure and beliefs come into play when customer purchasing patterns are measured. The role of information in the marketing of luxury products has become increasingly important. In any market, information on the market is a trigger for customers increasing purchasing. Marketing aims at promoting products within the market by creating...
15 Pages(3750 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Simultaneous multiple sales channel increase the intention of purchasing of luxury brand goods for FREE!

Contact Us