The paper will focus mainly to the factors that led to change in Apple Inc. A detailed report has been drafted below with statistical facts and references, which clearly shows how Apple changed. The paper also discusses the pre and the post era of Steve Jobs…
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A brand of innovations, “Apple”, was established in the year 1976 on April Fools’ Day (1st April), though it was incorporated only on January 3rd, 1977 with a brand name of Apple Computer. After 30 years, the word “Computer” was removed from its branding as it shifted its traditional focus from computers to consumer electronics. It was founded by three budding entrepreneurs, Steve Jobs, Steve Wozniak and Ronald Wayne, though the latter moved out of the company by selling his shares to the other two for US $800. The first inaugurated model was the Apple I which was hand made by Steve Wozniak. It was sold as a motherboard consisting of CPU, RAM and basic video chips.As times gradually passed and moving into the 20th century, a lot of products have been designed and created by the company. The products that the company possess at present are, Mac and accessories, iPad, iPod, iPhone, Apple TV and different software. Apple has spread its business over 10 countries with over 300 retail stores and workforce of 60,400 permanent."Apple’s annual worldwide sales had grown to US$108 billion in 2011. They say that impressions are constant and that’s why first impression is the last impression. Apart from all the latest electronic gadgets, the logo has also made lots of designer think “why on earth would a bitten apple be a company’s logo”. The former President Michael M. Scott was once found to quote, “the most expensive bloody logo ever designed”....
Apple’s annual worldwide sales had grown to US$108 billion in 2011. They say that impressions are constant and that’s why first impression is the last impression. Apart from all the latest electronic gadgets, the logo has also made lots of designer think “why on earth would a bitten apple be a company’s logo”. The former President Michael M. Scott was once found to quote, “the most expensive bloody logo ever designed” (Linzmayer, 1999). Drivers to Change Since the resignation of Steve Jobs in the year 1985, the company tried to identify, the factors that could be the reasons for the ups and downs of their business. The factors were: Inadequate Financial Performance: Not meeting the demands according to the supply turned out to be a financial loss to the company. The delay made the investors furious that resulted in a lot of unsold products. The debt to the supplier of raw materials increased and the company was in the edge to file bankruptcy (O’Grady, 2008). Change in Strategic Objectives: Apple started to focus more on the consumer electronics rather than computer electronics. They started to experiment more on the consumer oriented products like portable CD, audio players, digital cameras and video consoles. This sudden re-orientation resulted in huge finances in order to bring in the new resources required to manufacture the products (O’Grady, 2008). Competitors Market Invasion: The re-orientation of the company helped companies like IBM and Microsoft to substitute the shortages that Apple could not deliver. They brought in same products with much cheaper costs and attracted disappointed and confused customers (O’Grady, 2008). Later after the return of Steve Jobs
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