We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Major Factors Influencing the Fast Moving Consumer Goods - Dissertation Example

Comments (0) Cite this document
Summary

Introduction
Nigeria is today one of the sub-Saharan countries that experience high sector growth of fast moving consumer goods (FMCGs), according to estimates undertaken in 2011 (Oxford Business Group, 2011). …
Download full paperFile format: .doc, available for editing
Polish This Essay96% of users find it useful
Major Factors Influencing the Fast Moving Consumer Goods
Read TextPreview

Extract of sample
"Major Factors Influencing the Fast Moving Consumer Goods"

Download file to see previous pages According to the statistics, the country improved its net worth of FMCG from an initial $884 million in 2008 to $1 billion in 2011 (Iheduru, 2012). There is high competition in this sector, and this explains why majority of foreign-based firms have become interested in the Nigerian market. Many factors account for this scenario experienced in the Nigerian FMCG market. For example, strong economic growth, relatively political stability, and increased consumerism in the country can explain why FMCG market continues to expand in Nigeria. Nevertheless, the sector has not been immune to challenges, which tend to reverse the gains made in the sector. Some of the challenges arise from insecurity issues, political uncertainties in terms of post-election violence, infrastructural impediment, structural and regulatory bottlenecks, and distribution inefficiency (Iheduru, 2012). Therefore, it is in this state of lack of clarity that information has to be sought regarding Nigeria’s FMCG sector, and identify specific factors enhancing the growth of FMCG sector.
FMCGs Industry
Most literatures depict FMCGs industry to be concerned with production, distribution, and marketing of packaged products to diverse group of consumers. Various factors have been explored, which are perceived to have direct or indirect role in the development and sustenance of FMCG industry. Many of these factors can be categorized as both internal and external and have to do with general business environment (Paul, 2010). Therefore, some of the identified factors, which have made the industry blossom include the cost of operations estimated to be low, availability and utilization of efficient and effective distribution networks, the increasing competition in the sector that motivate many players, and the increasing number of people in different countries has also enhanced consumerism (Paul, 2010). These factors can be used to explain the Nigerian scenario, but other micro-aspects found in the country have to be investigated. In order to find out which specific factors have contributed to progress of FMCGs industry in Nigeria, survey is conducted on a number of FMCGs in the country and analysis of generated resulted will be undertaken. The understanding is that, effective analysis of the results will clearly show which factors and to what level they have contributed to grow of FMCGs in Nigeria. How FMCGs companies in Nigeria try to build on their market share Increasing market share is one of the critical aspects players in the FMCGs industry try to achieve. Given that it was earlier identified that competition in FMCGs sector is increasing, the participants have innovated diverse methods and strategies to stay ahead of the rest. In other words, achieving competitive advantage and remaining in a win-win situation requires market participants (sellers) to identify the most appropriate and best strategies. For example, earlier studies that have been done have shown that, in order to create and increase market share, FMCGs firms adopt some of the following market strategies. The firms innovate and market strong product brands as compared to their competitors (Gough 2004). Product brand is one of the most frequently and thoroughly used strategy by FMCGs firms to identify, penetrate, and control markets in different regions in which they operate. By owning and promoting strong brands, firms are able to resonate well with a particular market niche, which subsequently leads to increase in market share, a fact ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Major Factors Influencing the Fast Moving Consumer Goods Dissertation”, n.d.)
Retrieved from https://studentshare.org/business/1395713-major-factors-influencing-the-fast-moving-consumer
(Major Factors Influencing the Fast Moving Consumer Goods Dissertation)
https://studentshare.org/business/1395713-major-factors-influencing-the-fast-moving-consumer.
“Major Factors Influencing the Fast Moving Consumer Goods Dissertation”, n.d. https://studentshare.org/business/1395713-major-factors-influencing-the-fast-moving-consumer.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Forms of and Influencing Factors on Informal Entrepreneurship in China
Many business scholars in recent years have argued that sound financial and legal systems are vital to a nation’s economic growth. However, China lacks most of the above, but the country’s economy is growing like gangbusters. The answer is: ‘Informal’ Entrepreneurship is the key to China’s success
20 Pages(5000 words)Dissertation
Potential and Issues in Implementation of CRM Systems in Fast Moving Industries
.............................................................5 Abstract...............................................................................................6 1: INTRODUCTION 1.1 Overview............................................................
30 Pages(7500 words)Dissertation
Obesity Concerns: an investigation into consumer behaviour and food consumption habits
College students’ dietary intake does not meet the daily nutrition needs. They eat out 3-4 times a week and convenience, taste and cost seem to be the priority with college students in their meal choices. With the aim to evaluate the extent to which consumers make healthy choice decisions when eating out, four research questions were set in Chapter I.
60 Pages(15000 words)Dissertation
The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds United Ki
With this concern, the paper focussed on the laptop market of Leeds in the UK. Research Methodology: The research process was based on a qualitative approach considering the fact that most of the concepts related with brand loyalty and advertising are observed to be qualitative in nature.
64 Pages(16000 words)Dissertation
ROLE AND CHALLENGES OF ERP(ENTERPRISE RESOURCE PLANNING) IN SUPPLY CHAIN SECTOR IN FMCG(FAST MOVING CONSUMER GOODS) INDUSTRY IN
India is reckoned to be amongst the largest economies of the world because of the immense purchasing power of the people. The FMCG companies are aligning their supply chain to meet the market demand and serve according to the needs of the customers in the country.
72 Pages(18000 words)Dissertation
The influence factors that affect to the Thai consumers' decision on online shopping
1-2; Hsu and Bayarsaikhan, 2012, p. 167). Specifically, internet has been used in among other means the aid to trade and shopping. From the ‘Nielsen Global Consumer Report June 2010’, online trading practices has had a great influence on shopping for goods and services (The Nielsen Company, 2010, p.
17 Pages(4250 words)Dissertation
Socio-Cultural Factors Influencing Older Hispanic Womens Experience with Osteoarthritis
Osteoarthritis, abbreviated as OA, can affect on each and every aspect of someone’s life, including a person’s ability to be independent, their relationships, social life, as well as emotional welfare (Brown et al., 2011).
25 Pages(6250 words)Dissertation
Factors Influencing Online Shopping Behavior of the Consumers of Thailand

The entire study discusses the various factors like Trust in online shopping, Consumer rights and security, Intentions in online shopping, Culture, personal values, Family and friend’s reference regarding online shopping etc. which actually affects the consumer’s perspective and action towards online shopping.

2 Pages(500 words)Dissertation
B&Q Consumer Perceptions and Values: Statistical Analysis
B & Q is a part of the DIY sector, which experienced a period of vigorous market growth from1996-1999, was mainly due to upturn in house sales. In volume terms, the market grew by a total of 56.8% from 1995 to 1999. Many services offered as well as the values by which consumers judge a brand and retail in their purchase decisions are intangible.
54 Pages(13500 words)Dissertation
Fast Moving Consumer Goods
This essay analyzes that the leading FMCG companies have for been for years characterized by their ability to produce the goods that are in greatest demand by their consumers. At the same time, they develop trust and loyalty towards their brands. There has been a success and at the same time failures, this depending on the strategies employed.
2 Pages(500 words)Essay
Let us find you another Dissertation on topic Major Factors Influencing the Fast Moving Consumer Goods for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us