We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Organisational Direction on Coca-Cola Company - Essay Example

Comments (1) Cite this document
The paper analyses decision making process in Coca-Cola Company and how it puts down various strategies and implements them to enable it operates effectively in its competing. It analyses aims and objectives of the company, components of strategic planning that helps in planning process. …
Download full paper
Organisational Direction on Coca-Cola Company
Read TextPreview

Extract of sample
Organisational Direction on Coca-Cola Company

Download file to see previous pages... The study analysed strategic position of the company and discussed several challenges facing Coca-Cola Company. A range of alternative strategic options which meets strategic aims and objectives are also discussed in this paper. Coca-Cola Company is one of the largest producers of non-alcoholic beverages company in the world. It specializes in manufacturing different varieties of soft drinks used all over the world. It started its operations in Georgia, United States of America in 1886 and has grown into a multinational corporation with more than 200 countries in which it operates in. Opening up and operation of this several branches has enabled it satisfy their customers and globalize its market. It is a public company owned by several shareholders and is rated as one of the best company in stock exchange market. The company is majorly designed to produce several concentrates, syrup and beverage bases from its main branch. The manufactured concentrates are then distributed all over the world to more than three hundred bottling partners. The bottling partners are responsible for producing a wide range of Coca-Cola products and distributing them to the final consumers. The main Coca-Cola Company therefore remains to enjoy the name of the brand and it is liable to any problem arising from use of its products. It remains to be the largest and leading manufacturer, marketer and distributor of non-alcoholic beverages up-to-date. ...
The bottling partners are responsible for producing a wide range of Coca-Cola products and distributing them to the final consumers. The main Coca-Cola Company therefore remains to enjoy the name of the brand and it is liable to any problem arising from use of its products. It remains to be the largest and leading manufacturer, marketer and distributor of non-alcoholic beverages up-to-date. Coca-Cola Company has managed to employ over thirty thousand people around the world and greatly involves itself in corporate social responsibilities. They now boast to be the world best soft drink providers since their drink brands have become the world favourite soft drink. Its potential competitors include: Pepsi Company having twenty one percent of the global market, Cadbury Schweppes Company with eight percent while coca cola itself dominates with forty seven percent of the world soft drink market. The rest of percentage is shared among other small soft drink companies which are not a major threat to the company. They include; Cott and AmBev in Latin America. The company has indicated that for it to remain a global soft drink provider it needs to stay local and satisfy tastes and preferences of its customers. 3.0 Strategic aims Every organization has aims that it intends to see through during its operation. Coca cola company has several aims for conducting its business and this includes; inspiring moments of optimism through their brands and their various planned actions, creating value for their customers in different parts of the world by offering quality standardized products, making a difference from all refreshment brands offered and corporate social responsibilities that they get ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Organisational Direction on Coca-Cola Company Essay”, n.d.)
Retrieved from https://studentshare.org/business/1395474-organisational-direction
(Organisational Direction on Coca-Cola Company Essay)
“Organisational Direction on Coca-Cola Company Essay”, n.d. https://studentshare.org/business/1395474-organisational-direction.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
mmurazik added comment 3 months ago
Student rated this paper as
This essay was always my weak point. I could never finish it well. Still, after I found this precise essay, I understood how it should be done. So, I performed my research afterward and completed the essay in several hours, instead of days as it was previously.
Coca-Cola Company
The Coca-Cola Company is considered the globe’s largest drinks selling business, occupying over half of the international marketplace in carbonated soft beverages in addition to a considerable portion of the noncarbonated section. It possesses four of the globe's five best-purchased soft drinks.
8 Pages(2000 words)Essay
Coca Cola Company
In this campaign the company decided to introduce temporarily a white can for its famous coke brand. The usual red cans were rebranded to white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans white in order to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca Cola).
4 Pages(1000 words)Essay
The Coca-Cola Company
Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products and their various marketing strategies, they have been strategically gaining competitive edge and strong local market presence.
13 Pages(3250 words)Essay
Coca-Cola Company
Muhtar Kent. The stocks of the company are listed in the New York Stock Exchange .The Company is rated as one of the largest companies in United States of America. It has been in operation for the last 130 years producing over 400 different kinds of brands for its customers.
10 Pages(2500 words)Essay
Coca Cola Company
The markets attending the 2012 London Olympics will be domestic citizens and international citizens of varying demographics and lifestyles. This concept of creating global harmony through Coca-Cola products will be a proper fit for a theme involving ecology and green business as well as diversity found prevalent at the Games.
6 Pages(1500 words)Essay
Analysis Case: Coca-Cola Company
The equity method enables Coca-Cola to analyze carrying values of investments. The procedure for applying for equity method
1 Pages(250 words)Essay
Coca cola company report
It is the world’s leading soft drinks manufacturing company which operates its business in more than 200 countries of the world. For more than a century the company continues through depression, prosperity,
13 Pages(3250 words)Essay
Impact of workforce diversity on organisational performance; Coca-cola
Managing a diverse workforce is a highly challenging aspect for most of the organisations. Companies are required to manage diversity in a manner such that its goals are achieved alongside of meeting the expectations of all interest groups. A heterogeneous workforce
60 Pages(15000 words)Essay
Forum Discussion - Coca-cola Company
This country is also a part of the Middle Eastern countries. It is a fact that the main marketing strategy of Coca-Cola includes the global approach but with national and regional
1 Pages(250 words)Essay
Further information was about the company was obtained from a book about Coca-Cola company. Coca-Cola's SEC filings were obtained from the US Securities and Exchange Commission official website.The Coca-Cola Company is a corporation that operates as a manufacturer, retailer and marketer of non-alcoholic beverages syrups and concentrates.
1 Pages(250 words)Essay
Let us find you another Essay on topic Organisational Direction on Coca-Cola Company for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us