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Sales and Merchandising: Home Centre - Assignment Example

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The researcher of this report studies the merchandising strategies of the four existing branches of Home Centre in Dubai Reef Mall, Emirates Mall, Oasis Centre and Mirdif Centre, showing that location in their merchandising strategy has been successful. …
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Sales and Merchandising: Home Centre
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Download file to see previous pages Center of discussion in this paper is Home Centre that has been part of the Landmark Group of companies since 1973, an internationally, diversified retail corporation that encourages entrepreneurship to consistently deliver exceptional value. Home Centre has over 70 retail stores across the MENA region and in India, which offers a variety of home solutions from home furniture, kitchenware, home decor and many more. The past decade has witnessed a sea change in the world of retail, of which increasing competition is just one aspect. New and emerging technologies and customer fragmentation have made it even more difficult for retailers to retain consumers who are loyal to their stores. Amidst all these challenges, Home Centre has managed to increase its branches implying that its retail merchandising strategies have delivered. The merchandising challenge of consistently having the right products in the right quantity, available at the right place, at the right time and at the right place becomes increasingly difficult as more and selling and fulfilling locations are added to a distributed retail model. Home Centre retails mainly through retails stores that are located in different parts of India and the United Arab Emirates. In India, Home Centre has stores in Pune, Mumbai, Mangalore, Noida, Delhi, Bangalore, Chennai, and Hyderabad. In the United Arab Emirates, Home Centre has stores in Dubai Reef Mall, Emirates Mall, Oasis Centre and Midriff Centre. This implies that the retail stores are the main distribution channels in which Home Centre as perfected....
1.1. Employ approaches given below to evaluate the merchandising decisions of Home Centre 1.1.1 Retailing in the distribution channel and other methods The past decade has witnessed a sea change in the world of retail, of which increasing competition is just one aspect. New and emerging technologies and customer fragmentation have made it even more difficult for retailers to retain consumers who are loyal to their stores. Amidst all these challenges, Home Centre has managed to increase its branches implying that its retail merchandising strategies have delivered. The merchandising challenge of consistently having the right products in the right quantity, available at the right place, at the right time and at the right place becomes increasingly difficult as more and selling and fulfilling locations are added to a distributed retail model (Newman & Cullen, 2002). Home Centre retails mainly through retails stores that are located in different parts of India and the United Arab Emirates. In India, Home Centre has stores in Pune, Mumbai, Mangalore, Noida, Delhi, Bangalore, Chennai, and Hyderabad. In the United Arab Emirates, Home Centre has stores in Dubai Reef Mall, Emirates Mall, Oasis Centre and Midriff Centre (Home Centre website, 2012). This implies that the retail stores are the main distribution channels in which Home Centre as perfected. 1.1.2 Defined by products sold – like food / household Home Centre by Lifestyle retails furniture, furnishings, and home decors that symbolize style, comfort, and independence. All Home Centre stores are designed to represent global retails standards and have sufficient space, as well as browsing through is quite easy. The ...Download file to see next pagesRead More
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