Nobody downloaded yet

Zara: Fast Fashion from Savvy Systems - Essay Example

Comments (1) Cite this document
This paper presents a brief report on the business strategy of Zara. In order to analyze the business environments, various business analysis tools such as Value Chain, PESTEL, Competitive Forces Model, Financial Analysis, Markets analysis etc will be included in the paper…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Zara: Fast Fashion from Savvy Systems
Read TextPreview

Extract of sample "Zara: Fast Fashion from Savvy Systems"

Download file to see previous pages This research will begin with the statement that Zara is one of the prestigious and fast growing fashion clothes retail shop in the world. Starting from a small shipbuilding in Northern Spain, it has grown itself to staggering 68 countries throughout the world with numerous stores opened up in all of the specific countries. Being head by the richest fashion executive of the world Mr. Amanico Ortega, Zara has become a major player amongst the big names in the fashion industry. With its latest design and styles coming into the market almost every week, they tend to keep their customers and competitors constantly on their toes. This is the main reason why they have been able to sustain their demand for so long. However, it is not like Zara is hundred percent accurate in its dealing and is flawless nature when it comes to issues. Some of the issues Zara might face in the future or is facing currently are necessary to be highlighted. Due to their manufacturing and delivery did from a single source in Spain throughout the world, Zara faces an issue of the lack of a fall back in case of an emergency. As they pride on constantly changing the shelves of the shops with new clothes every four weeks, they have to constantly transport new clothing. With the rise in oil prices all over, their transportation costs are rising as well. With the economic downturn throughout the globe, people have started to switch to cheap clothing from other manufacturers such as Wall....
Zara generally focuses on producing a homogeneous product which caters for the global customer base. However, they make slight adjustments to different countries catering to their respective needs and culture. With the opening of their sister shops, they have been able to specialize according to different demographics across the globe (Lopez et al, 2009). The following graph illustrates the different sublets Inditex has opened up and their relevant percentage of inditex. This graph shows the importance Zara holds to the success of Inditex over the years. Source: Adapted from Lopez and Fin (2009). The major competitors for Zara amongst many others have always been Gap and H&M. Both these companies follow a very similar pattern as Zara when dealing with internationalization of their retail outlets. Environmental Analysis For conducting an environmental analysis of Zara, PESTLE Analysis was found appropriate. The reason a PESTLE analyses was deemed appropriate for a huge company like Zara, was because it is one of the largest fashion company in the world and it has globalized to such an extent that you can find Zara across the globe with stores reaching up to 1,723 worldwide including their extended stores (Gallaugher, 2011). Political Internationalization: During 1986 when Spain entered into the European Union, it opened up the entire trading barriers of which Zara took the most advantage. Through the concept of homogeneous products to every country, they continued to expand. They followed a single concept “national frontiers are no impediments to sharing a single fashion culture.” (Lopez et al, 2009). They have had to adhere to various government laws applied in various countries outside Europe for opening up ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Zara: Fast Fashion from Savvy Systems Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from
(Zara: Fast Fashion from Savvy Systems Essay Example | Topics and Well Written Essays - 3000 Words)
“Zara: Fast Fashion from Savvy Systems Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
omayert added comment 8 months ago
Student rated this paper as
I never thought 3000 words essay could be written in such a free manner. I loved the idea of this essay. Will definitely use it for my own work!

CHECK THESE SAMPLES OF Zara: Fast Fashion from Savvy Systems

Zara - The Fast Fashion Leader

...? A strategic analysis of Zara: The fast fashion leader BY YOU YOUR SCHOOL INFO HERE HERE EXECUTIVE SUMMARY Research has shown that Zara maintains many competitive advantages over major competition such as H&M and the Gap. These advantages are apparent in the ability to maintain a low cost leadership strategy that provides customers with lower-priced merchandise. This is supported with a lean production and procurement system that recognises significant cost controls in the operational model. Further advantages include the ability to ensure a two week lead time on fashion merchandise from the design phase to final in-store delivery as well as a team-oriented and compliance-based organisational structure that ensures efficiency... business...
18 Pages(4500 words)Essay

Strategic Analysis Of Fast Fashion Company: Zara

...? Strategic analysis of fast fashion company: Zara BY YOU YOUR SCHOOL INFO HERE HERE Executive Summary Zara is able to successfully outperform competition in terms of sustaining a low cost product provider strategy founded on lean manufacturing philosophy and controlling waste in raw products and finished merchandise. Other competitive advantages include a strong, centralised business culture that is devoted to compliance, productivity and efficiency throughout the whole value chain in a business model that requires dependency between all different business units. Outside of the advantages, research has identified that Zara has weaknesses in areas of avoiding negative public relations, protecting the firm from economic conditions... )....
11 Pages(2750 words)Essay

Zara Fast Fashion From Savvy Systems

...? Zara: Fast Fashion from Savvy Systems Task: Outline Introduction and Key Issues Present Vision, Mission and Corporate Objectives Situational Analysis Environmental Analysis Industry Analysis Internal Analysis Brief Summary of Current Situation Analysis Introduction and Key Issues The development of this strategic plan comes in the backdrop of numerous external of the company Inditex, and specifically the Zara brand, as a wild success. Numerous analysts have related the success achieved by the company in recent years. BBC in a business article described Zara’s advancement into the global market as beating expectations in...
6 Pages(1500 words)Coursework

Zara Case IT for Fast Fashion

...dwell in cities. City dwellers like responding to change in fashion by buying new products introduced. This consumer behavior has influenced Zara’s ability to introduce new brands, which respond to their demands. Many customers would demonstrate high esteem for new fashion as opposed to old model. Unique Customer behavior Responding to unique behavior of customers has enabled Zara to penetrate markets in major cities. City dwellers are the primary target for Zara products. Their unique behaviors include fast response to fashion. City dwellers take pride in wearing product of that is new to the market. This ability would...
4 Pages(1000 words)Case Study

Zara IT for Fast fashion

...? ZARA: IT for fast fashion ZARA: IT for fast fashion Upgrading Zara’s POS systems From the case study scenario, it would be recommendable for Salgado to upgrade the POS terminals to a modern operating system. This is the ideal decision for Zara as it is continually expanding its stores making it more complex to operate using the simple DOS systems which is increasingly becoming obsolete, and which is highly manual. Zara’s business model sells fashion more than it does apparels. To this end, speed, agility, and flexibility in responding to changing consumer demands is essential and even more important is Zara’s need to maintain its core capability so that it cannot be imitated by other competitor in the industry (Walters, 2006; Lu... is...
4 Pages(1000 words)Essay

ZARA It for Fast Fashion and GAP

...? ZARA: It for Fast Fashion and GAP By: Location Type of Business Zara Conducts Zara majors in the apparel industry with widespread branches across the country in different regions. Zara is in the fashion industry and it deals in men’s clothing industry and women’s clothing. Their products is divided into shoes, cosmetics and complements all directed towards making changes in the fashion industry and attracting more customers to purchase more of their products (Gitman & McDaniel, 2009). Zara Success in Introducing a Disruptive Business Model within the Apparel Manufacturing and Retail...
4 Pages(1000 words)Research Paper

Zara - Fast Fashion from Savvy Systems

...Zara: Fast Fashion from Savvy Systems 0 Introduction and Key Issues Described as the most innovative and devastating retailer in the world (CNN,2001), Zara, the Spanish clothing company, breaks all rules of the apparel industry through its low-cost approach (Heyden, 2007). It believes in just-in-time production and is able to respond to the changes in customer demand at the shortest possible time-frame in the industry. However, economic downturn has threatened sales, which has been a cause of worry for the investors (Rohwedder & Johnson, 2008). Competition in international apparel industry has become rampant after the removal of quota in...
6 Pages(1500 words)Essay

Zara - IT for Fast Fashion despite the vast business units required to encode the data spreading in more than 1500 units globally. Failure to replace the system for a modernized system may injure the company’s profitability and draw competition (Mcafee, Dessain, V. and Sjoman, 2007). Conclusions Zara Company preserves a profitable market share through strategic plans implemented to ensure clarification of the global market opportunities. Because of the strategic approaches to the market6ibng variables, the company depicts a competitive advantage in the low priced global marketing niche of feminine garments (Torun, 2007). Therefore, a company should employ all factors of production and ensure effective...
4 Pages(1000 words)Case Study

Zara IT for Fast Fashion

...Case Study Zara: IT for Fast Fashion Table of Contents Table of Contents Case Study Zara: IT for Fast Fashion 4 Introduction 4 Criteria for Analysis 5 Application of Theory 5 Firm-Based-Value Chain Model 5 Implementation Opportunity Analysis 6 Evaluation of the IS Implementation 7 Results 8 Quantitative Costs Analysis of the Current System 8 Future System 9 Qualitative Costs Analysis of the Current System 9 Future System 10 Conclusions 10 Recommendations 10 Executive Summary The case study focuses on Inditex, Spanish retail giant, and the manner in which its...
8 Pages(2000 words)Essay

Fast Fashion

...FAST FASHION Abstract The assignment is regarding the fashion and the details about fast fashion. The assignment also mentions about the fashion house Zara. INTRODUCTION Defining Fast fashion Considered as the contemporary term, the fast fashion is normally used by the fashion retailers for the designs that are shown on various catwalks and moved in fashion stores (Hines & Bruce, 2001). The basic idea behind this movement is to capture and capitalize upon the popularity of the current...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Zara: Fast Fashion from Savvy Systems for FREE!

Contact Us