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The case study 1-1 lincon Electric - Essay Example

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University Module Table of Contents Table of Contents………………………………………………………………………………………….…2 Section A…………………………………………………………………………………………………….3 Identify and appraise the key strategic issues confronting John Stropki as he leads the expansion of Lincoln Electric’s international Business in 2006…
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The case study 1-1 lincon Electric

Download file to see previous pages... 33) Use module theory and evidence from the firm’s past experience to explore the advantages and disadvantages of these entry modes. Which would you recommend for use in Lincoln’s entry to India, and why……………………….…….......................................................................................................................7 How far and in what ways have Lincoln Electric developed dynamic capabilities through learning form experience in Japan, South Korea and China? Apply your analysis to explain what changes the firm will need to make to its resource management strategy in order to succeed in India…………………………………...………………………………………………………………….....12 Appendix 1- Bibliography…………………………………………………………………………………...16 Section A Identify and appraise the key strategic issues confronting John Stropki as he leads the expansion of Lincoln Electric’s international Business in 2006. ...
John Stropki, the Chairman, Chief Executive Officer and the President of the company, has played a key role in expanding the company’s business globally, and now he is planning to expand the operation in India in 2006, after covering the markets in North America, Latin America, Europe and Asia Pacific. The company has expanded its operation worldwide through joint ventures, acquisitions and establishing its own plants through out the globe as a major part of its strategy. In its present strategy the company has set a range of financial goals which are not likely to be satisfied only by its operations in the home market of United States. The company’s revenue are still derived mostly form North America; where as the market of welding industry is growing fast all over the globe. Company’s latest goals include double sales growth as compared to the worldwide industrial production, operational margins of over 15% earnings growth of 10% annually, and return on equity of more than 20%. In order to achieve these goals the company had spent approximately two thirds of its free cash flow on global expansion. Now the CEO/Chairman and also the President of the company is focusing on its experience in China and how he can use it so that the same mistakes are not repeated. According to Kendizor, there are a certain kinds of factors that a company should consider when it’s set on the course of expanding its operations globally. Business Risk: The Business risk is high as the stability of the business overall structure depends on how the results would turn up. We have seen in the case of Lincoln Electric in the year 1999, that whenever it entered a global market unprepared it has suffered huge losses, not only internationally but locally as well. Financial Risk: Though ...Download file to see next pagesRead More
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