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The strategies to maintain the competitive position in the market place for Massachusetts Mutual Life Insurance Company - Term Paper Example

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An American Business Enterprise Table of Contents I. Introduction 5 A.Name and Location of the Corporation 5 B.Reason for Choosing the Firm 5 II.Framework of the Business 5 A.A Condensed History of the Firm 5 B.Incorporation of the firm 6 C. Creators and organizers of the firm 6 III.Basic Business Factors 7 A.Operation of the Enterprise 7 1…
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The strategies to maintain the competitive position in the market place for Massachusetts Mutual Life Insurance Company
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The strategies to maintain the competitive position in the market place for Massachusetts Mutual Life Insurance Company

Download file to see previous pages... Strengths And Weaknesses Of Organization 10 C.Human Resource 10 1.Personel Policies 10 2.Skills Required To Accomplish The Mission 11 3.Attitude Towards Employees 11 4. Training Programs 12 5. Incentives And Job Enrichment 12 D. Financing 13 1. Types Of Securities Sold To Public And Its Listing 13 2. Current Performance 13 3. Profit And Loss Of The Company 14 4. Rating by Moody’s and Standard and Poor 14 5. Financial New Generated In Past Years 14 E.Corporate Social Responsibility 15 F. Management 15 1. Strength And Weaknesses Of Management 15 2. Business Policies 16 3. Strategies Used 17 4. Statement About Social Responsibility 17 5. Plans For The Future 17 IV.Conclusion 18 A.Evaluation Of The Firm 18 B. Personal Attainment 19 Work Cited 20 I. Introduction A.Name and Location of the Corporation The name of the company in consideration is Massachusetts Mutual Life Insurance Company (MassMutual) which is situated in Springfield. The marketing name that has been offered for Massachusetts Mutual Life Insurance Company (MassMutual) is MassMutual Financial Group (MassMutual Financial Group, “2010 Annual Report”). B.Reason for Choosing the Firm The main reason behind the choice of MassMutual is that it is one of the biggest life insurance companies in the world and has been successful at attaining 93rd rank in the Fortune 500 list. It has been noted that the company operates for the benefits and the advantages of the members along with its participating policyholders (MassMutual Financial Group, “2010 Annual Report”). II.Framework of the Business A.A Condensed History of the Firm It was in the year 1851 when the company commenced its operation in a single room and had a single objective of assisting the people to protect their families as well as their future. After 160 years of operation, the company is still focusing upon its core objective of assisting the people to safeguard their families. The company operates for the advantage of its beneficiaries and is therefore proud of its long history. In the course of time, the company has offered its millions of customers with financial as well as retirement related securities. The company has also been successful at paying its policy holders with dividends since the year of 1860s. By earning financial strength ratings, the company has achieved remarkable position in the particular sector. The company’s trained professionals comprise of thousands of agents situated all over the United States. The main task of the agents is to understand the customers’ financial goals and therefore serve them to formulate their financial strategies accordingly. Although since inception the company’s core product has been life insurance, it has also been offering its customers with numerous other insurance schemes as well as investment products designed for the individuals, businesses and the families. The institutional investors as well as the nonprofit, corporate, governmental and union employees can as well avail the company’s retirement services (Massachusetts Mutual Life Insurance Company, “Our Company”). B.Incorporation of the firm The company was incorporated in Springfield at Massachusetts in the United States. C. Creators and organizers of the firm The company was incorporated by George W. Rice who had been young insurance representative, selling policies for the company named as Connecticut Mutual Life in Connecticut. His objective was to ...Download file to see next pagesRead More
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