International Business: Toyota Motor Company - Essay Example

Comments (1) Cite this document
The paper tells that Toyota has been one of those companies on the international scene that has been able to face the challenges of globalization and it has used them to its advantage. The paper makes a few recommendations to Toyota for coping up with the impact globalization in the coming years…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
International Business: Toyota Motor Company
Read TextPreview

Extract of sample "International Business: Toyota Motor Company"

Download file to see previous pages The paper focuses upon globalization that is the inevitable reality which has changed the entire automotive industry. The industry dynamics are no longer the same as they were five or six decades ago. The concept of a purely local company no longer exists and more and more automotive companies are now trying to become truly multinational companies. Globalization has proved to be a blessing for various producers but for some, it has created various problems. Consider the example of the US automotive market. In 1955, the US automotive industry was dominated the “Big Three” companies, which were GM, Ford, and Chrysler. By the end of 1965, the Japanese companies entered the US market and started growing steadily. By the end of 1985, they had acquired 20 percent share of the US automotive market. After the ten years, this percentage rose up to 30 percent and according to the statistics of 2010, this percentage stands at well over 48 percent. One might say that the Japanese players are now dominating almost half of the US automotive market and a few decades back, no one would have imagined that Japanese companies would be able to penetrate the US market. A similar situation is present in Europe where the local car producers are facing serious problems not only from the Japanese manufacturers but also from the South Korean company Hyundai who has been penetrating in the European markets aggressively. (Osono, Shimizu & Takeuchi, pp.75-76, 2008). Gone are the days when consumers within a country or even all over the globe used to accept standardized products, styles, and designs. Over the years, the bargaining power of customers has increased significantly, and now they demand more information, styles, designs, and features. Automotive companies in the past had the option of keeping some markets backwards (Blanpain & Lansbury, pp. 114-115, 2008). This means that carmakers, at times, deliberately hold back car designs and models in certain markets to ensure that they could take complete advantage out of the previous models. However, the same is not applicable in the globalized markets of today. Consumers now have access to all the information about the activities, models, and product variations. Furthermore, consumers are now in stronger position to demand product variat ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Business: Toyota Motor Company Essay”, n.d.)
Retrieved from
(International Business: Toyota Motor Company Essay)
“International Business: Toyota Motor Company Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ziemechaim added comment 11 months ago
Student rated this paper as
I didn’t know how to start my research paper. "International Business: Toyota Motor Company" helped me out a lot! Especially the list of closing part was valuable.

CHECK THESE SAMPLES OF International Business: Toyota Motor Company

Growth Strategy of Toyota Motor Company

.... Features of the Toyota Motor Company As we discussed before strengths and weakness are the internal features of the company and chances band fears are the external features of the company. Their strengths are that Toyota has skillful and knowledgeable managing staff. Alternatives products are easily available from Toyota that are client’s friendly. They have their lots of branches so circulation of products in the market is very easy. They have competent and faithful employees who are reliable. Deliverance of products is very efficient and improved day by day. Major dealer of the products firstly make...
22 Pages(5500 words)Essay

Total Quality Management of Toyota Motor Company

...contribute to the success of the business organization. As a result, order-winning elements are the critical or vital reasons why a customer makes a particular purchase of product or service. In this manner, it is likely that when performance in an order-winning factor is raised, the business is in a position to improve its chances of success and at same time create more business opportunities. For a company like Toyota Motor Company, order qualifiers elements include aspects like price, quality, and product variety. Toyota Motors has been able to create market competitiveness using...
10 Pages(2500 words)Assignment

Toyota Motor Corporation

...? Toyota The Toyota Motor Corporation (TMC) or simply Toyota is a multinational automaker headquartered at Toyota in Japan. The company was founded by Kiichiro Toyoda on 28th August 1937. By the end of 2010, the Toyota employed 317,734 people globally. The Toyota is the world’s largest automobile manufacturer in terms of sales and production. According to Pearce II and Robinson, organizational culture stands for a set of important assumptions that a firm’s members share in common (lecture note). The Toyota’s organizational structure facilitates effective strategy implementation. In the...
1 Pages(250 words)Essay

Toyota Motor Corporation

...-term assets used in the business, including intangible assets as circumstances deserve such review. The company carries out the review using estimates of future cash flows and fair value that the management think would influence the accurate valuation of assets. In the same way, Toyota also needs to consider the assets like high quality fixed income bonds and fixed income bonds that are presently available and anticipated to be available in the future. The company also takes into account the deferred tax assets as there are chances for the actual taxable income to differ from the estimated amounts due to various assumptions (Toyota Motor...
6 Pages(1500 words)Essay

Toyota Motor Company Marketing Plan

...?Marketing Plan for Toyota’s Super Car Implementation Timetable December In order for a new product to be successful, it is necessary to conduct market research, be familiar with sales potential, cost, the distribution channels, the cost of promotion and the adequate promotion technique, conduct research and development and to have and know the engineering costs and requirements (Benedetto, 1999). Thus the month of December will be spent researching. In this regard, marketing management and product management teams will be formed for appointing the required teams and identifying the budget for market research, engineering research, parts, research and development, identifying the distribution channels, promotion...
5 Pages(1250 words)Research Paper

Develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation

...?Running head: ford motor and the toyota motor corporations 15th November Introduction Based onthe stiff competition that is currently been experienced by local and international companies, majority of firms have turned into use of extensive marketing strategies as well as unique strategic plans with an objective of keeping at bay their competitors. One of the industries that have attracted quite a number of firms is the motor vehicle industry. This is based by the increased demand for motor vehicles not only in the emerging market but also by the consumers in the developed countries. Similarly, the demand for eco...
7 Pages(1750 words)Essay

Toyota Motor Corporation

...Toyota Motor Corporation I. Business Analysis Internal Factors General Motors Corporation is involved in the design, manufacture, and marketing of cars and light trucks worldwide. The company was founded in 1908 and is headquartered in Detroit, Michigan. GM also has partnerships with Fiat Auto SpA of Italy; DaimlerChrysler AG of Germany; and Fuji Heavy Industries, Ltd., Isuzu Motors, Ltd., and Suzuki Motor Corp. of Japan. The company has a wide array of product line under the brands Chevrolet, Pontiac, GMC, Oldsmobile, Buick, Cadillac, Saturn, and HUMMER. The company's...
7 Pages(1750 words)Essay

Toyota international business

...Toyota Motor Company Opportunities and Country Risk in EU? Toyota has come along way from manufacturingpower looms. Toyota has been operating in Europe since the early 1960s. It has invested more than €6 billion in Europe and employees more than 55,000 people. Toyota has major production plants of cars and engines in UK, France, Poland, Turkey, Portugal and Czech Republic among other countries. Its best selling European models – Yaris, Corolla, Avensis, Corolla Verso – are built in Europe (Toyota Europe). Toyota Motor Manufacturing Poland began production of manual transmissions in...
3 Pages(750 words)Essay

Toyota Motor Corporation

...affecting Toyota Motors’ strategic business position in the short and long run (Toyota Annual Report, 2010). Task Three It is worthwhile to mention the fact that Toyota Motors Corporation is one of the top five automobile manufacturers and sellers. The company recorded phenomenal business growth and expansion until 2008 (fiscal year ended on March 31, 2008) when its Earnings per Share peaked at 540 Yen. However, the economic recession of 2008 - 2009 adversely impacted financial performance of Toyota and it incurred a stupendous 436 billion Yen loss in 2009. Nevertheless, the global...
12 Pages(3000 words)Essay

Toyota Foundation in Toyota Motor Corporation

...Marketing Final Paper Toyota Motor Corporation (TMC) is international auto manufacturer founded in 1937 by Kiichiro Toyoda. TMC has its headquarters in Aichi, Japan. Initially, TMC was a division of Toyota Automatic Loom Works, a company that belonged to Kiichiro Toyoda’s father, Sakichi Toyoda. The Japanese government had been encouraging Toyota Automatic Loom Works to engage in the production of automobiles. For this reason, Kiichiro Toyoda visited the United States and Europe in 1929 to study the production of automobiles. In 1930, he researched about gasoline-powered engines. Through the visits to the US and Europe, and the research...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic International Business: Toyota Motor Company for FREE!

Contact Us