Nobody downloaded yet

A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK - Essay Example

Comments (1) Cite this document
Summary
The total, universal sales of finest richness and excess luxury saloons, as well as sports cars are approximately 1.5 million sections per years. In terms of trade scale, the key markets in the modern society are the USA, Germany, the UK and Japan. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK
Read TextPreview

Extract of sample "A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK"

Download file to see previous pages Research shows that ?21.1 billion UK automobile market is in constant conflict with France and Italy (Done, 57). This makes it the second biggest European country in the automobile market after Germany. The African continent also has a number of states that are rated among this trading in luxury cars, led by South Africa. However, limitations in sales are based on the total business area or by local market situations, in addition to customer preference. As such, the general prosperity car market is undergoing social change with luxury brands appearing less primitive, less diverse and more comprehensive with the state of being improving. Because of this, there is increased competition between different car brands resulting into brand identity. As a result of continuous improvement in the car products, the outward look of an automobile plays a significant role in influencing the consumers’ decisions. Premium marquees like BMW, Lexus and Mercedes-Benz should develop qualities and values that show transforming social attributes, which affect clients psychologically, so that they retain their profitability in the automobile industry. This paper will look at consumer behaviour differences between Thailand and the UK, considering three brands of cars (BMW, Audi, and Mercedes Benz). Methodology What we Did For purposes of defining clients’ sensitivity towards luxury automobiles, a set of ideas variables that potential consumers of wealth cars might need was developed with permission from car dealers (Audi, Jaguar, Mercedes, Lexus and Volvo). This was done at London Motor show ’97 at Earl’s Court Exhibition. As such, a number of variables were established including reliability, quality, durability, safety,...
A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK

As such, the general prosperity car market is undergoing social change with luxury brands appearing less primitive, less diverse and more comprehensive with the state of being improving. Because of this, there is increased competition between different car brands resulting into brand identity. As a result of continuous improvement in the car products, the outward look of an automobile plays a significant role in influencing the consumers’ decisions. Premium marquees like BMW, Lexus and Mercedes-Benz should develop qualities and values that show transforming social attributes, which affect clients psychologically, so that they retain their profitability in the automobile industry. This paper will look at consumer behaviour differences between Thailand and the UK, considering three brands of cars.
For purposes of defining clients’ sensitivity towards luxury automobiles, a set of ideas variables that potential consumers of wealth cars might need was developed with permission from car dealers. This was done at London Motor show ’97 at Earl’s Court Exhibition. As such, a number of variables were established including reliability, quality, durability, safety, security, performance, efficiency, technology, and handling among other variables. These variables were done within the objective category. However, variables like value, style, comfort, prestige, image and visual impact were done on the basic model of subjectivity. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand Essay”, n.d.)
Retrieved from https://studentshare.org/business/1393476-consumber-behaviour
(A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand Essay)
https://studentshare.org/business/1393476-consumber-behaviour.
“A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand Essay”, n.d. https://studentshare.org/business/1393476-consumber-behaviour.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
el
elangosh added comment 1 year ago
Student rated this paper as
I didn’t know how to start my document. "A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK" helped me out a lot! Especially the list of introduction was valuable.

CHECK THESE SAMPLES OF A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK

Consumer Behaviour

...mean that consumers are more likely to be influenced to purchase Red Bull as opposed to the rival products. According to Mazis, Ahtola and Klippel (1995, p. 47), consumer cognition process is a combination of knowledge, beliefs and meaning which form a holistic evaluation of the consumer on a product and thus a determinant of his or her decision to purchase and use the product. Choong (1998, p. 51) points out that cognition of a brand is measured by use of expectancy value and the cognitive response index. Strength of brand cognitions attitude correlation has proved to be stable against involvement factors and relatively unchanging to measurement. It is possible to...
10 Pages(2500 words)Essay

Consumer Behaviour

...how the product will be adopted by the consumers. Consumers always demand value for their money when they making any purchase. Companies always seek to understand consumer behavior with respect to product development (Blackwell et al, 2005). Customer preferences change with time and, therefore, continuous assessment of the market is needed. The aim of research is to make sure customers derive satisfaction after consuming the goods, hence, buy more. Buyers’ behaviour is determined by various factors such as attitudes, personality, motivation, gender and the environment in general among others (Folkes, 2006). On the other hand, Blackwell et al (2005) argue...
5 Pages(1250 words)Assignment

Consumer Behaviour

.... They have 17,000 stores in 49 countries and their greatest strength is their strong brand image and a considerable market share. The UK coffee market, according to a study by Mintel in 2010, is expected to grow and is forecast to be worth GBP976 Million by 2015 (PR Newswire, 2010). On an average adults consume about two cups of coffee per day and Starbucks has less than 1% of the global market share (Kotha & Glassman 2003). Competition being intense, Starbucks needs to understand the motivation and benefits that consumers seek. 2. Motivation & Benefit 2.1 Theory of Planned Behavior Consumer behavior is associated with idealized people and communicates information about...
7 Pages(1750 words)Essay

BMW Consumer Research

... up consumer agenda" Campaign (UK); 7/15/2005 Issue 29, p1-1, 1/5p Industrial Engineer IE (2006) SUSTAINABLE STRATEGY. Vol. 38 Issue 5, p20-20, 1/4p European Union (2002) A Cleaner, Greener Europe [online] [Accessed May 29th, 2006) Available from < http://www.eu.int> Anurit Jakrapan, Newman Karen, Chasarkar Bal (1998) "Consumer Behaviour of Luxury Automobiles: A comparative Study between Thai and UK Customer's Perceptions" [online] [Accessed May 29th, 2006] Available from < http://mubs.mdx.ac.uk/research/Discussion_Papers/Marketing/dpap_mkt_no1.pdf> Andrew Martin (2002) " A BMW, a big house and a powdered wig--they all could have been mine." New Statesman; 9/9/2002, Vol. 131 Issue 4604, p58, 1p... or disengage a consumer...
10 Pages(2500 words)Essay

Consumer Behaviour in UK Broadband Market

...technologies, it becomes possible. The urgency of the topic could be explained by the increasing profitability of the computer technologies. The main purposes of the work will be to describe the general situation of the broadband market in UK, then to analyze customer's demand and to define factors influencing the customer's choice also there are some problems to analyze and propose some recommendations. First of all it's necessary to of the broad band then comes marketing research analyze, which include the demand, the potential demand and the availability of the goods for customers. These tasks will be completed via using both board banding information and scientific marketing theories. Overview of literature. The...
26 Pages(6500 words)Research Paper

Consumer behaviour

..., historical evaluation of the changes in food habits in the UK and France (Wiessner & Schiefenhovel 1996). Historical documentations of food provision have a tendency to put emphasis on either the general levels of consumption in a particular society, on issues of extreme poverty and starvation, or on specific food provisions, such as sugar. Merely a handful of the common books on the food habits of the British people focus on the commercial condition of meals. Fast foods, restaurants and espresso bars are mentioned very occasionally in the directories of such writings. For instance, Burnett (1989) provides an inclusive synopsis of transforming behaviour in the UK ever since the...
13 Pages(3250 words)Essay

Consumer Behaviour

...Running head: Consumer Behaviour Consumer Behaviour Metrosexuality “Metrosexuality is a term that was used for the first time to describe the urban heterosexual male, with a strong sense of aesthetics, by a British journalist in The Independent, a major British Daily in late 1994” (Sen) “In 1994, journalist Mark Simpson officially identified and named the metrosexuals in his article "Here Come the Mirror Men". Since then, the market grew bigger and wider, then David Beckhams fame came to its peak, becoming himself one of the metrosexual icons” (METROSEXUAL MEN : Understanding Metrosexuality) Metrosexuality is a term associated with a male individual who have a strong concern for his appearance, and spent time, money and attention... to...
3 Pages(750 words)Essay

BMW, Mercedes Benz, and Lexus

...M3 vs. C63 AMG vs. ISF Today I will evaluate three cars according to the following criteria: Horse Power, Handling and Safety. These cars are BMW, Mercedes Benz, and Lexus respectively. 1. Horse Power: Speed The M3 is the most famous sports car in the world, perhaps because it is fast and well-known since a long time. M3’s horse power was 258 in 1990, when average car’s horse power was 187. Today, its horse power is 414 which increased by 156 horse power since 1990. Its technology incredibly increased its speed. When it accelerates, it takes 4.6 seconds to reach 100 miles per hour. The C63 AMG is the one that was recently launched. The car was produced to compete with M3 because there was no...
2 Pages(500 words)Essay

Consumer Behaviour

...CONSUMER BEHAVIOUR AUDIT FOR BLACKBERRY PORSCHE P9981 By The of the The of the School The City and State where it is located The Date Selecting Target Market for Blackberry Porsche P9981 A target market is simply a special group of customers that the business aims to bring on-board. For that reason, the business directs its marketing effort to reach this special group of people to win them over. Identification of the target market is the essential element of marketing strategy. Targeting and aiming the correct target market eventually helps the business succeed in selling its products and services. Although, in the definition, we have given a general consideration of the target markets, it is still...
2 Pages(500 words)Essay

BMW and Mercedes-Benz: Marketing Techniques

...BMW and Mercedes-Benz: Marketing Techniques Instructions: BMW and Mercedes-Benz: Marketing Techniques BMW and Mercedes-Benz automobile companies are two organizations in constant competition. These two companies have been selected because they manufacture same commodities making them global rivals. This essay shall seek to compare, contrast and evaluate the marketing strategies employed by two different companies. Marketing, according to the American Marketing Association, can be defined as the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK for FREE!

Contact Us