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Business Process Management: Dell Inc - Case Study Example

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The paper contains an analysis of Dell’s supply chain and quality control as part of BPM, from which it is clear that Dell has been carrying out its BPM quite successfully, albeit with the need for some improvements. Dell has to come up with apt strategies, so its BPM is carried out optimally…
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Business Process Management: Dell Inc
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Download file to see previous pages Among the many companies that operate in the manufacturing sector now, computer manufacturing companies like Dell Inc are making sizable impacts. The last few decades of the 20th century saw the emergence of sizable computer manufacturing companies, which first started manufacturing basic level Personal Computers. Now, these companies including Dell Inc. have expanded into the manufacturing of many computer related or information technology related hardware, which is having applications in the various facets of human lives. Dell Inc was established in the year 1984 by Michael Dell, originally under the name of PC's Limited. When he was a student at the University of Texas, Dell started selling IBM PC-compatible computers from an off-campus dorm room at Dobie Center in Austin, Texas. The thing that made this computer different from the computers sold by other companies at that time was, it was manufactured or even assembled from various computer stock parts. Michael Dell, with the aid of external financing and technological know-how, then started manufacturing their own computers under the name “Turbo PC”. From that initial initiative, the company grew strongly even changing the name from PC’s Limited to "Dell Computer Corporation" in 1988. Then in 2003, it re-branded to simply Dell Inc. to reflect its expansion beyond computer related products. Now, it designs, manufactures and sells personal computers, another computer, and electronic related products. Although Dell Inc. also sells products manufactured by third-party manufacturers like Televisions, it directly manufactures many computer related hardware in its various manufacturing facilities located worldwide. In those manufacturing centers, Dell manufactures Desktops, Laptops, Servers, printers, ink cartridges, Mobile phones, and various other IT and electronics based components, making Dell Inc. one of the top manufacturing companies of the world. Organizational Structure Dell Inc. is a public limited company, as it went public in the year 1988 itself, with the selling of around 3.5 million company shares at rates of $8.50 a share. (Ireland, Hoskisson and Hitt 2008). Although it operates as the Public Limited Company in a majority of the operations, in key markets like India, it operates as a private limited company. That is, in the United States and the UK, it operates as a public company only, with the word Incorporation or Inc used in the end for US operations, while in the UK, according to the United Kingdom Company Law, the abbreviation Plc is added to the company name. However, in other emerging markets like India, it operates as a private entity, taking the name Dell Private India Ltd. Thus, Dell’s identity or sector depends on the market it operates. After going public only, Dell focused on large clients particularly large contracts from the government agencies, thereby expanding and diversifying its organizational structure. When the company earned good profits in the years just before 1988, Dell Inc. thought going public can help generate sizable funds, which can be further utilized to tap the opportunities available then. “In 1988, Dell after becoming public added a sales force to serve the large customers and began selling to government agencies” (Thompson et al. 2006, p.36). Headquartered in Round Rock, Texas, Dell is run by a board of directors consisting of nine people. ...Download file to see next pagesRead More
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