Running Head: Cafe Blends Business Plan Cafe Blends Business Plan Author University I. BACKGROUND Cafe Blends is a startup Coffee shop in Dallas, Texas which aims to capture the loyalty of coffee lovers by blending traditional coffee experience in a concept store that is both modern and unconventional…
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Its business objectives are as follows: 1. To be able to launch and operate Cafe Blends with the aid of a bank loan amounting to $ 250,000 with a payback time of one year. 2. To create a unique menu of in house coffee blends that would propel the brand to popularity, beating the market of the already established coffee shops in the city. 3. To expand with two more stores in neighboring cities at the start of its second year. II. COMPANY OVERVIEW Cafe Blends will operate its first coffee shop along the Business District of Dallas, Texas. It will have fully operational dine in area with 10 indoor tables, four sets of which are accentuated with couches, and four outdoor tables. The store will be furnished in such a way that the atmosphere will be cozy and homely, giving its customer a relaxed feel. The thrust is to service healthy coffee by providing blend options to the market, served by the best service crew in the city. Management plans to capture the target market by segmenting its menus, basing on the country source of the raw materials. Coffee sources will vary. There will be coffee to be imported from Brazil, as well as from Asia. Brazil, being the world’s largest coffee producer (Third World Network 2010), is known for its good coffee ingredients. III. PRODUCTS AND SERVICES The Product Development Team will be tasked to conduct researches to ensure that the raw materials being exported will serve the needs of the company to create a menu that will be both exotic and familiar to the target market. On top of this, there will also be specialty house blends. Coffee products include latte, decaf, cold coffee and frappe. Moreover, apart from coffee, specialty tea and pastries will also be served. The menu will be a dynamic one, with a specialty drink and pastry for the day to be highlighted in the menu board. Initially, there will be coffee and tea (both hot and cold), and pastries that would complement the drinks. Eventually, other snack products such as cold sandwich and pasta will also be offered. The diversity of the products will be the key in obtaining loyal customers. Customers will be able to satisfy their cravings for good food at Cafe Blends Coffee Shop. Management is committed to deliver best healthy food in a convenient location using the excellent customer service. Cafe Blends will also offer reasonably-priced products compared with the other coffee shops in the area. IV. MARKET ANALYSIS AND PLAN The primary target market is the coffee lovers, 18 to 40 years old, who are either at the last years in the university or already embarking on a career. This group needs coffee and complementary food as both for nurturing and as a tool for social activities. The older students may need coffee as an aid for their studying needs, or a place to stay while they prepare for their homework and studies. With their limited time and budget, they will also look a place that offers reasonably prices and with good service. The young professionals market will also be a target market, as they need to socialize and find comfortable places to meet up with friends. They may also need a place where they could hang out, check on their laptops or just chill. Cafe Blends aim to cater to their needs by ensuring a good cozy atmosphere conducive for small talk, quiet reading or for relaxation. Moreover, the healthy options are perfect for this group of people who are also conscious of the food they take. They will express
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