Nobody downloaded yet

Products and Service Cafe Blends in Dallas - Essay Example

Comments (0) Cite this document
This essay analyzes Café Blends that is a startup Coffee shop in Dallas, Texas which aims to capture the loyalty of coffee lovers by blending traditional coffee experience in a concept store that is both modern and unconventional. It aims to be the coffee shop of choice in Dallas, Texas…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Products and Service Cafe Blends in Dallas
Read TextPreview

Extract of sample "Products and Service Cafe Blends in Dallas"

Download file to see previous pages Management of Café Blends plans to capture the target market by segmenting its menus, basing on the country source of the raw materials. Coffee sources will vary. There will be coffee to be imported from Brazil, as well as from Asia. Brazil, is the world’s largest coffee producer (Third World Network 2010), is known for its good coffee ingredients. The Product Development Team will be tasked to conduct researches to ensure that the raw materials being exported will serve the needs of the company to create a menu that will be both exotic and familiar to the target market. On top of this, there will also be specialty house blends. Coffee products include latte, decaf, cold coffee, and frappe. Moreover, apart from coffee, specialty tea and pastries will also be served. The menu will be a dynamic one, with a specialty drink and pastry for the day to be highlighted in the menu board. Initially, there will be coffee and tea (both hot and cold), and pastries that would complement the drinks. Eventually, other snack products such as cold sandwich and pasta will also be offered. The diversity of the products will be the key to obtaining loyal customers. Customers will be able to satisfy their cravings for good food at Café Blends Coffee Shop. Management is committed to delivering the best healthy food in a convenient location using excellent customer service. Café Blends will also offer reasonably-priced products compared with the other coffee shops in the area. The primary target market is the coffee lovers, 18 to 40 years old, who are either at the last years in the university or already embarking on a career. This group needs coffee and complimentary food as both for nurturing and as a tool for social activities. The older students may need coffee as an aid for their studying needs, or a place to stay while they prepare for their homework and studies. With their limited time and budget, they will also look at a place that offers reasonable prices and with good service. The young professionals market will also be a target market, as they need to socialize and find comfortable places to meet up with friends. They may also need a place where they could hang out, check on their laptops or just chill. Café Blends aim to cater to their needs by ensuring a good cozy atmosphere conducive for small talk, quiet reading or for relaxation. Moreover, the healthy options are perfect for this group of people who are also conscious of the food they take. They will express a preference for healthy drinks and food without sacrificing their cravings for a good cup of coffee. As a startup company, Café Blends will rely on nontraditional media and below the line advertising to make its presence known in the market. There will be very minimal above the line advertising. There will be merchandising activities along nearby roads and villages using announcement banners and streamers where applicable. These materials shall already be in full display two weeks prior to launch. The internet will be an important tool to captivate the market. There will be an official website for the company which will feature the menu choices. A coffee lovers club will also be launched simultaneously. This club will aim to provide privileges to its members. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business Plan Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved de
(Business Plan Essay Example | Topics and Well Written Essays - 1500 Words)
“Business Plan Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Products and Service Cafe Blends in Dallas

The Broadway Cafe

...Starbucks or from nearby fast food chains. Aside from competing with Starbucks, coffee drinkers could also decide to simply purchase low-cost instant coffee that are readily available from the local supermarkets and grocery stores. Bargaining Power of Buyers Considering the options that buyers have when it comes to purchasing coffee products, the bargaining power of buyers against Broadway Cafe is very high. In case Broadway Cafe’s valued customers becomes less satisfied with the coffee quality and services delivered to them, each one of them has the advantage to decide on purchasing their coffee either from the local fast food chains that offers coffee or directly from...
4 Pages(1000 words)Assignment

The Broadway Cafe

...manufacturer or service provider. In his opinion, substitutes are those products which can offer a real alternative to a particular product. The Broadway cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, salads etc. All these products offered by Broadway cafe had a unique taste and identity in the food market earlier. However, the entry of new recipes and other food items caused big problems to Broadway cafe in recent times. The traditional food habits changed a lot and instead of the conventional restaurant or cafe...
7 Pages(1750 words)Case Study

Stella Dallas

...and the existential to be preconditions for our political becoming. In other words, Cavell’s picture of the Emersonian self destabilizes any notion of the “real me.” Herein, the self is construed not as something negative but rather, as affirmative. Particularly, the genre he identifies as the Hollywood melodrama of the unknown woman — exemplified by the film Stella Dallas — is examined as a “perfectionist narrative,” with “prophetic language” being highlighted as one of its key features. Given this mode of analysis, it helps destabilize perceptions of the self and of the self’s relation to language, and will show why the apparently paradoxical concept of anti-foundationalist perfectionism is necessary in the passage...
11 Pages(2750 words)Essay

Service, Services and Products: Rethinking Operations Strategy

...? Rethinking Operations Strategy Introduction Operations management is an important area of management that deals with forecasting, designing, and redesigning business activities in the production of goods and services. This management sector assists the organization to ensure efficient and economic utilization of resources and effective meeting of customer requirements. The operations management has two levels including strategic as well as tactical perspectives. The strategic perspective deals with the design of the system and it is driven by strategy and competitiveness, process selection, and capacity creation. This paper analyzes how the design process is effective and efficient from an operational...
3 Pages(750 words)Admission/Application Essay

Mera.Net Cafe

...for Mera.Net employees. If an employee does not possess basic computer skills when they are hired, they are trained by the full-time technician. Full-time technician is also available for customers in need of assistance. Mera.Net's commitment to friendly, helpful service is one of the key factors that distinguishes Mera.Net from other Internet cafes. VII. Organizing the Business Mera.Net is a SOLE PROPRIETORSHIP kind of business. Wherein the earnings are taxed at individual rate and assume all the liability. The business is responsible for all taxes but may deduct part of the employment taxes paid as a business expense. Mera.Net assures that everything that the customer ask be serve...
6 Pages(1500 words)Essay

Service-Dominant and Goods Dominant Products

...Introduction In general, scholars tend to agree that effective marketing of goods varies significantly from the tasks and considerations involved in marketing of services. As many companies are moving away from marketing individual products to complete service solutions, the focus, therefore, must be shifted. In the intensive tendency to globalization and technological innovation, the products now are viewed as a base for delivery of complete service solutions rather then the final tangible good. The matter is complicated with the fact that the service solutions intending to satisfy customer needs on a global level represent a combination...
9 Pages(2250 words)Term Paper

Metaphors and Blends

...Metaphors and blends Literature has made extensive use of comparisons using imaginations and the power of the psyche. In this context one would be highly familiar with figures of speech. In this context the terms ‘simile’ and ‘metaphor’ are significant. A metaphor is a “figure of speech that implies comparison between two unlike entities, as distinguished from simile, an explicit comparison signaled by the words ‘like’ or ‘as’” (Kövecses, 2002:vii). The author also expresses that metaphor is an integration of two different elements into a one conceptual framework. Blending is another term whose function is mainly to integrate two concepts and this may be defined as conceptual integration or a ‘basic...
9 Pages(2250 words)Essay

Why Is Cafe Blends Destined for Success

...I. Name of the Business: Café Blends II. How you get your funds for it: Café Blends aims to obtain a bank loan amounting to $ 250,000 with a payback time of one year. Management will project their Profit & Loss to ensure that the company will have 0 debt by the end of its third year of operations. III. Location of the business : Café Blends will operate along downtown Denver, which is a hub for business and commerce. There are plenty of competitors within the area, but management is confident that it will get its share of customers with its signature blends and customer service oriented staff and crew. IV. What makes you distinct from your...
1 Pages(250 words)Assignment


...of Dallas Dallas, commonly known as the “Big D”, is the third largest in Texas and the ninth largest in the whole United States. Founded, in the year 1841 along the Trinity River and formally incorporated into a city in February 1856, the city is home to a population of around 2.3 million people (Hanson 46). Commerce, telecommunications, computer technology, energy, healthcare and medical research, transportation and logistics all provide the primary basis for the city’s economy. The city also has a rich historical background having served as a center for oil and cotton industries. The city was under both the Spanish and French colonial governments before boundaries placed it under Spain. This adds to...
2 Pages(500 words)Essay


...Case study: Levendary Cafe What are a) the roles and responsibilities, and b) the current situation and concerns/worries of the following three people? Mia Foster: The roles and responsibilities of Mia Foster included: Ensuring the continuous running of the Cafe business locally (USA); making strategic decisions that would enable the company to stay competitive. The current situation at that time was that Mia Foster was facing some challenges with regard to company operations in China. The concerns/ worries of Mia Foster included: Wall Street’s opinion that her lack of international business management skills would affect the running of the Cafe on an international scene – China;...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Products and Service Cafe Blends in Dallas for FREE!

Contact Us