• Incorporated by Steve Jobs & Steve Wozniak in 1977
• Listed on the stock exchange in 1980
• Engaged in the design, development, and distribution of personal computers and digital equipment, sofware & support services…
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• Is world renowned for its pioneering efforts in personal electronic communications devices and systems
Apple or "the company" is engaged in design, development and marketing of personal computers, media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company's portfolio of offerings comprises Macintosh (Mac) computing systems, iPods line of portable digital music and video players, iPhone handsets and iPad portable multimedia and computing devices. The company primarily operates in the US. It is headquartered in Cupertino, California and employs 46,600 employees. (Datamonitor 2011)
• Political issues
o Stigma of big business (SEC scandal)
o Tighter policies imposed by gov’t
o Different policies by different gov’ts
• Economic issues
o Global economic crisis
o Strong emerging economies
• Social issues
o Growth of social networking
o Connectivity push by many countries
• Technological issues
o International Protection of IPR
o Continuous R&D
• Legal issues
o Pursuit of litigation for IPR globally
o Dangers of faulty product design
• Environmental issues
Fujitsu, Samsung Electronics, Sony and Toshiba, among others.The company is currently focused on market opportunities related to mobile communication devices including the iPhone.The mobile communications industry is highly competitive with several large, well-funded and experienced competitors. The launch of iPhone spiked the demand for smartphone with touch functionality and other innovative features. This made several players in the mobile phone market, such as Nokia, HTC, RIM, Palm, Samsung and LG Electronics, launch their respective smartphone devices in the market creating significant competition. Unique vision (primarily by Steve Jobs) Apple has been usually viewed along with its charismatic and visionary founder, Mr. Jobs who has always been instrumental in managing the growth of the company and leading it to its current size. Network of interrelated support services (i.e., the APP store) bundled with peripherals Mobile apps are one of the most important factors in driving sales of smartphones. Apple is the strongest player in the mobile apps market, with approximately 350,000 apps. Its closest competitor, the Android market has 250,000 apps, while Blackberry and Windows Phone 7 has 20,000 and 9,000 apps respectively. The mobile app market is expected to exceed $9 billion by 2014. With its innovative products such as iPhone and iPad, Apple is in a position to increase its share in the growing smartphone and tablet market. Strong horizontal and vertical integration ‘Plug-and-play’ solutions Slide 9 SWOT Analysis (Datamonitor, 2011) Strengths Powerful brand image According to industry sources, Apple is the fourth largest player in the global mobile phone market. The company holds a market share of approximately 5% and trails Nokia, Samsung and LG Electronics,
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The researcher states that the present day giant in the high definition electronics industry, Apple Inc. was established in 1976 with the name of Apple Computer in a garage of Steve Jobs, the founding member. S. Jobs partnered with Steve Wozniak, they were eventually joined by A. C. Marakkula. The company was incorporated in the early 1977. The initial mission was ‘one person – one computer’.
Engaged Buddhist Response to Consumerism
In the twenty-first century, people live in a technologically-advanced world. Everything is done with a touch of a button. Everyday, innovations are introduced that are designed to reduce the time spent at any given task and increase time for pleasure or idle time.
C. Marakkula eventually joined them. The company was incorporated in early 1977. The initial mission was ‘one person – one computer’ (Freedman & Vohr, 1998). Today Apple, Inc. is recognized as the world’s leading technology company and has a ubiquitous international presence.
According to the paper Apple’s market extends across several countries and is subject to various political and legislative regulations in every country where it has a market presence. In some ways, these political forces have either restricted the growth of Apple in a particular market or have aided it by providing further opportunities. The European Union and other regional frameworks have allowed Apple to expand beyond the United States into new markets in Europe, Australia, Asia and Latin America.
The headquarters of the firm is based in Cupertino, California in the US, but operates internationally and has 34,300 employees. Its products include the Mac computers, the iPods which are now the most popular portable music players, the iPhone mobile handsets, and the iPad portable multimedia devices, and also software products such as iTunes.
In fact Microsoft pushed Apple far behind during this period and many people raised doubts about the future of Apple during this period. However, Apple bounced back during the latter part of 90’s and at the beginning of 2000 with the introduction of its popular “i” series products such as iphone, ipad, ipod, imac, itune etc.
Jobs believes in social learning theory, in which individuals will model behaviours of their leaders if they witness reward for their activities. By setting high standards for himself, he inspires others to achieve the same results and his staff model these behaviours when they witness the applause and other benefits Jobs receives when he presents his new innovative products to the global audience.
The first of these reasons tends to be a direct impact on the consumer preference as far as Apple positioning its products is concerned. Apple has very effectively made use of strategies which allow its products to remain highly profitable in the industry.
Currently, the company has been able to revitalize itself by acquiring a new CEO, whose capabilities continue to offer valuable resources. In addition, the firm has a vast array of integrated systems of software and hardware, which it has successfully marketed to derive full value (Lashinsky 23).
Ad Proposal for Apple 2014 This paper will propose a plan for a new ad campaign for Apple to be launched in the year 2014 that will have a pressure to maintain the already built brand image of the company and also to take it to a new level in the global information technology industry.
6 Pages(1500 words)Essay
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