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Business Research Methods - Assignment Example

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The information that was gathered from the research completed is of great help to the company. This is because the company is able to pinpoint their strong hold like customer’s satisfaction, loyalty to its products, and its products competitiveness in the market…
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Download file to see previous pages The information that was gathered from the research completed is of great help to the company. This is because the company is able to pinpoint their strong hold like customer’s satisfaction, loyalty to its products, and its products competitiveness in the market. This is very important in any organization in order to maximize the profits (Allan, 2007, p 45). In the first part of the question that gets to know how first the customers was attended to. It’s observed that most of the customers this is approximately 62% seem to have been attended to in less than 5 minutes. This is a ratio question that its goal is to establish an exact time. The therefore having more than half of the customers falling on the upper cut in terms of in time service it’s commendable. No one likes to wait for service delivery we all detest quest .In the business world service delivery is key (Fraser, 1990, p 23). The second question in the research is also out to establish the almost exact amount of time that the customer gets responded to. As a company apple is trying to establish its competence in customer service when it comes to responding to their needs. Most of the customers as well here seem to get their response in a span of less than 12 hours. It is all logical to know that customers especially if one is calling regarding problem with products provided by apple company among them phones which are an everyday use a 12 hour wait for them to attend and fix a problem is long. Therefore the response shows that most of the customers get delayed service hence it’s in order for apple to improve on the above (Trochim, 2000, p 78). Referring to the third question in regards to the second question. We come across customers calling for all the varied reasons this includes warranty claim, more information on the products, web pages among others. Looking at this in a customer’s point of view it clearly shows some sort of inefficiency. This is because when customer is calling to inquire about for instance there settings with the web pages and they get the response after 2 hours or so. The information they needed might not be of any help later .People ask questions to get direct answers to solve their problems according to philosopher Rene Decartes. While information gets to an individual not immediately it does not serve the intended purpose. Only 19% of the customers seem to have gotten the information in less than 2 hours (Fraser, 1990, p 76). According to the research we gather that those with problems with functionality of the products, and service problem had to wait for the longest time. As indicated prior apple products are an everyday use therefore their failure to function or delayed fixing can cause an individual a job, money time, it has power even to spoil a day and even break a relationship either personal or professional. Apple customers as the research gathers are young people by young we are talking less than 40 year olds that is where the customer base is. The company has been able to detain this age group because of its products that are saying compatible with the age. This age comprises late teens this is where freshmen in college fall to the young entrepreneurs who are striving hard to climb the corporate ladder. Basically what this age comprises is the proverbial young and energetic. Therefore having established that apple company has the right information required to identify its strength and weaknesses among its customers (Trochim, 2000, p 57). The question that rates the customer service the research finds out the customer service at apple is rated very low that is it falls below average. The customer service ...Download file to see next pagesRead More
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