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Growing into an online business: shoes online shop - Assignment Example

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This marketing plan will examine the capabilities of building an online shoe store while creating the right approach to selling online. Specifically, there will be an understanding of how the shoe store will fit into the UAE with the ability to grow and develop within the online shoe industry. …
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Download file to see previous pages The online store will have the option to expand as needed to various regions without adding in extra prices with brand name shoes. This alternative will assist in changing the available fashion for shoes that are within the region. Business Philosophy The philosophy of “If the Shoe Fits” will be to provide high quality shoes at a low price. The company is based on offering all products with honesty, integrity and trustworthiness. All company policies will based on ensuring that every customer is satisfied with the quality of shoes while finding the best wear of the season. Industry The growth industry for online shoes and shopping is one which is continuing to grow. In the United States, there is an average of $21,627 billion sales per year with over 28,000 stores across the country. Athletic wear is the most popular style sold, followed by women’s shoes, then men and children’s shoes. The competition is one which is continuing to grow and which is noted by price, demographics and disposable income which each individual has. It is also found that styles of shoes alter according to the season and the trends that are within fashion. The growth in the United States is comparable to fashion shoes that are in every region of the world, specifically with the UAE beginning to follow with growth in the economy and new developments that are leading into more opportunities for development. However, the fashion trends and designer looks have not led to the stores completely moving into the region (Fulbright, 2011). The figures emerging with shoe stores in the US and globally continue with the expectations in the shoe industry,...
The growth industry for online shoes and shopping is one which is continuing to grow. In the United States, there is an average of $21,627 billion sales per year with over 28,000 stores across the country. Athletic wear is the most popular style sold, followed by women’s shoes, then men and children’s shoes. The competition is one which is continuing to grow and which is noted by price, demographics and disposable income which each individual has. It is also found that styles of shoes alter according to the season and the trends that are within fashion. The growth in the United States is comparable to fashion shoes that are in every region of the world, specifically with the UAE beginning to follow with growth in the economy and new developments that are leading into more opportunities for development. However, the fashion trends and designer looks have not led to the stores completely moving into the region (Fulbright, 2011).
The figures emerging with shoe stores in the US and globally continue with the expectations in the shoe industry, specifically with the focus of shopping online. The global figures are continuing to rise with those who shop online with over 86% shopping over the Internet on a global level. For the UAE and Middle East, the average shopper for online clothing or apparel is at 67%. This compares to Europe and North America, both which are at an average of 92%. The global average for shopping online is continuing with books and clothing being the two top purchases online with books averaging at 41% and clothing and shoes having purchases of 35% globally. For clothing and shoes, the Middle East and UAE has 16% of purchases over the Internet. This is compared to North America at 39%. ...Download file to see next pagesRead More
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