SWOT Analysis of Business Plan for the Education Website - Assignment Example

This paper discusses about an Educational Website Business Plan as a business venture as available on the site: http://www.bplans.com/educational_website_business_plan/executive_summary_fc.php Details of the Business Plan under Consideration The Education Website Business is basically to educate people as to why they should use environmentally products that can sustain living on this earth. Due to rapid industrialization and growth of population, there has been a grave threat to our environment.

Rapid climate changes such as floods, cyclones, or scanty rain falls throughout the world have threatened our living on this planet. A time has come to educate the people on this very sensitive matter and earn the living adopting eco friendly measures. The purpose of the website is to guide and educate people that with a little change in their living style and consumption habits they can make huge difference. The revenue comes in the form of commission received on selling products that can sustain life and do not harm our environment.

As such, it does not require stocking or maintaining any inventory of products. Thus, plan is to keep expenses at the least and without involvement of any variable cost. A small Fixed expenses will be toward maintaining a website and very little will be spent on other small requirements. To make profit from the first year is not a sole aim; however, equally it has been kept in mind that business does not have negative cash flows. SWOT analysis will be crucial to understand the viability of this business plan.

Strengths of the Plan This is a unique business plan and their lies its strength compared with any conventional business plan. The advantage is that it does not need huge financial resources for any machinery or equipment; neither any hard core marketing is required. This being a novel concept does not pose any threat in terms of real competition. The company has tied with several manufacturers who themselves, in turn, are staunch supporters of eco friendly products. They produce and sell only those products which replace existing non biodegradable products such as plastics and bio fuels.

Marketing means efforts required in popularizing the web site and that is done through link building and SEO techniques requiring minimal expense. Break even and financial ratio analysis indicates that business plan can take off without long gestation period. The business plan for an educative website like this is to provide the information to the people that are in search of environmentally friendly products. Ever since the awareness among people has increased, the market has also expanded many folds for such products.

Currently, there are hundreds of businesses that exclusively manufacture such products. Since this is purely an education site, there is no need to create any distribution strategies; neither there is any need to keep any inventories on any of the product. People just visit the site, place their orders and make the payments. Orders are then diverted to the respective manufacturers deducting applicable discounts or commissions for delivery to the buyer. There is no need of any highly trained person for running this business and that is also strength of this business plan.

Weaknesses The major weakness in the business plan is that it does not speak clearly how educative content will be developed in the beginning. In fact, it will require intense efforts either through search optimization techniques (SEO) or link building or through other techniques such as educative articles or schemes for environmental cause for making the buyers to visit this site. Great efforts will be needed to generate unique and educative