Global Marketing - Essay Example

Comments (1) Cite this document
Summary
The case study is about the global marketing initiatives of the Inniskillin wine company and its internationalisation strategy in Canada and abroad. It can be mentioned that the global marketing is quite complex, widespread and expansive. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Global Marketing
Read TextPreview

Extract of sample
"Global Marketing"

Download file to see previous pages There are many factors such as the changing consumers’ demographics and expectations, the nature of competitions and the advent of technologies that affect the operations of a firm among others.
Question One: Environmental Factors Affecting Inniskillin

The environmental factors play a significant role in the business and in a country’s growth. The numerous factors that will be discussed in this context are political factors, economic factors, social factors, technological factors, environmental factors and legal factors (Jones & Hirasawa, 2008).

Political Factors
It can be mentioned that the political as well as the legal factors have been favourable for the success of the Inniskillin. After the end of the prohibition on sales of the alcohol, most of the companies have built their reputation in Canadian market of spirits and beers. Despite the wine market remaining sectioned, the market seemed to be expanding because of the Vintners Quality Alliance (VQA) that assists in maintaining the standard as well as the quality control. This can assist the Canadian wine to achieve more recognition in the global market especially for the production of the Icewine. It has been apparent from the case study that because of the permission that Vincor received from the North American Free Trade Agreement (NAFTA)., the company was capable of being the biggest wine shop in the country of Canada. It permitted Vincor to set up its own shops whilst the other small wineries were capable of selling only at the government-owned stores since they had limited options from the Liquor Control Board of Ontario (Jones & Hirasawa, 2008). The company was capable of gaining competitive advantage because of its own distribution channel in Canada. It was further apparent from the case study that domestic prices of the wine of the wineries in Canada were controlled by the government monopolies for getting their wine listed so that they can distribute as well as sell their wines. This led to low-sales volumes as well as restricted the options available in exporting, tourism activities along with the restaurant trade. Economic Factors The economic factors have been quite favourable for the Inniskillin. The reasons behind this have been the rising incomes as well as the rise in the consumption rate of the wine in terms of values and sales. The industry sought the global pressure of consolidation. However, Inniskillin undertook expansion strategy and thus enjoyed the benefits of economies of scale via acquisition so that it can produce cheap wines and thus achieve recognition in the domestic as well as global markets. It has further been apparent from the case study that because of the economic activities that have been concerned with the agriculture in Canada, the production of better quality European Vinifera has been possible (Jones & Hirasawa, 2008) Social Factors It can be mentioned that the taste and the preference of the consumers evolve on a continuous basis. With the rise in the income, the consumers were becoming more concerned regarding the taste. The premium wines became popular at the expense of low tier wines. It was because of the evolving consumers’ awareness regarding the premium brands that helped Inniskillin to enhance their product quality (Jones & Hirasawa ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Global Marketing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved de https://studentshare.org/business/1390457-bm3615-global-marketing
(Global Marketing Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/business/1390457-bm3615-global-marketing.
“Global Marketing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1390457-bm3615-global-marketing.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ta
tannercorkery added comment 21 days ago
Student rated this paper as
The topic of "Global Marketing" is quite popular among the tasks in college. Still, this example opens a brand new perspective of seeing the issue. I’ll use the manner for my own example.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Global Marketing
...?Topic: Global Marketing Introduction Globalization has opened a plethora of opportunities for organizations and communities to trade across nationaland supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international...
10 Pages(2500 words)Essay
Global Marketing
...?Global Marketing Organizations, which are operating in any industrial sectors including in the sector of Information Technology (IT), would want to expand their operations into foreign territories due to various factors. That is, organization could think about entering foreign markets if they have achieved optimal success in the home market, or due to heightened competition or saturation in the home market, or due to good opportunities in the foreign market, etc, etc. Whatever is the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an...
15 Pages(3750 words)Essay
GLOBAL MARKETING
...? Global Marketing Contents Contents 2 Part 3 Counterfeit Products in Luxury Retail 3 Counterfeit as a Growing Threat to the Luxury Retail Market 3Reasons for the Rise in Counterfeit Products in the Luxury Retail Market 5 Managerial Implications to Counter the Threat of Counterfeit Products 7 Part 2 8 Louis Vuitton 8 Marketing Activities of Louis Vuitton 9 Impact of Counterfeit Market on Louis Vuitton 9 Managerial Implications in Louis Vuitton 11 References 13 Part 1 Rise of Counterfeit Products in the Luxury Retail Market Counterfeit Products in Luxury Retail Counterfeit or fake products are storming the retail market of luxury or fashionable commodities thereby rending a threat to the growing market for luxury commodities around... the...
12 Pages(3000 words)Essay
Global Marketing
...? Global Marketing Global Marketing Executive Summary The purpose of this paper is to gather and present relevant facts and data about a targeted market which can be used for brand expansion by the Nestle Company. The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account the Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand. Introduction The changing trends of the corporate world and effects of globalization have...
16 Pages(4000 words)Essay
Global Marketing
...? Global Marketing Analysis of Foreign Markets and Strategies for successful entry Contents Contents 1. Executive Summary 3 1 The motivation to do this research 4 2. Background 5 2.1 Pestle Analysis 6 2.1.1 Political 6 2.1.2 Economic 7 2.1.3 Socio-Cultural 9 2.1.4 Technological 11 2.1.5 Legal 12 2.1.6 Environmental 13 2.2 McKinsey’s 7-S Framework 14 2.3 SWOT Analysis 15 3. International Marketing Strategy Recommendations 17 3.1 Other growth options and possible mode of entry 19 3.2 Segmentation, targeting and positioning in each country 19 4. Evaluation and conclusion 19 5. References 20 1. Executive Summary The company, Bats Bank, is an operator in financial services...
14 Pages(3500 words)Assignment
Global Marketing
...?Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever. Many multinational corporations target customers from different parts of the world. It is imperative for marketers to customize their advertising efforts depending on the global market they are targeting. People from...
3 Pages(750 words)Essay
Global Marketing
...Global Marketing Starbucks Coffee is the leading coffee roaster and retailer company which operates on the American and European Community markets, and have started its penetration into the Asian market. With the changing economic environment, factors such as globalization of markets, international economic integration, removal of barriers to business and trade, and increased competition have enhanced the need of new markets. It is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making the competitive positioning (McDonald,...
3 Pages(750 words)Essay
Global marketing
...Global marketing Table of Contents Global marketing Table of Contents 2 Section The Global Environment 3 Industry global trends 3 The competitive global environment and key market drivers 3 Background of Chosen Brand and the Role of Branding In Chosen Industry 3 Brands Global Competitors and Competitive Advantage 4 Focus of Project 4 Section2: Global Activities 4 Global Participation 4 Foreign Markets Served 4 Segments Served-Current and Potential Customers 5 Role, Impact and Importance of Cultural Issues and...
2 Pages(500 words)Essay
Global marketing
..., Porsche, BMW and Mitsubishi will give the company a competitive advantage against American cars. The automobile industry in China is very competitive and this has necessitated the need to globalize the industry. Global market of automotive is characterized with numerous competitors, which has seen the market grow tremendous for the past decade. Jamaican consumers are becoming affluent, and this makes them to be specific in the type of cars that want to purchase. The factors that consumers will take into consideration before they purchase is price, performance, brand and economical aspect. The market segment in Jamaica can be divided according to...
8 Pages(2000 words)Assignment
Global Marketing
...Global Marketing Global Marketing The advertising of the disposable diapers in the United s is different from the advertising done in Brazilian. The environment of the US is different from the environment of Brazil because the usage rate of the disposable diapers is different in both countries. The customer base of the diapers varies in both countries. The advertisement done in the US is slightly different from Brazilian advertisement subject to the perceived preference of disposable diapers among the American customers (Weiss and Cooke, 2010). The promotions of the disposable diapers also vary subject to the environmental conservation measures existing in the two countries. The disposable of waste in the two nations varies hence... are born...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Global Marketing for FREE!
Contact Us