Elle Dcor Magazine - Literature review Example

Elle Décor Interior design and architecture are projects that turn an interior and structural design of a setting into an effective space for the designing that is in that setting. Magazines and journals specializing in the interior and architectural designs promote this art by writing essays, discussions and interviews and reviewing artist’s projects. The magazines and journals keep the enthusiasts and the current art professionals aware of new ideas and culture. The Elle Décor magazine is the best example of an interior design and architectural magazine that promotes art ideas and cultures through advertisement and awareness (Tapert 2012). The Elle Décor magazine headquarters is New York. This magazine started its operations in 1989. It delivers features and insights on decorations and interior designs. It has a distinct art and design that makes it stand out than any other interior and architectural magazine. This magazine serves a guide for designers and consumers. The consumers are the customers who buy the arts. Barbara Friedman is the publisher of this magazine while the chief editor is Michael Boodoro (Tapert 2012, p. 5). A clear target audience determines how and where to market the interior designs and the architecture. Having a defined target market, in this current economy, is important. This will allow even smaller magazine companies compete favorably with other bigger magazine companies. Most magazines target homeowners, home moms and small business owners. Targeting marketing does not necessarily mean excluding the market that does not fit your judgment of interior design and architecture. Target marketing allows the décor magazines to target a market that will mostly purchase their products. Making it a more efficient, effective and an affordable way to reach clients and thus boosting the sale of the décor magazine and journals (Tapert 2012, p. 21). Elle Décor magazine offers both the interior and exterior design services to their clients. The décor magazine targets homeowners aging 35-65 who are earning an income of $150000. The décor magazine has a unique market. They can reduce their target market to those readers dealing in setting like traditional remodeling, those interested in only the kitchen setting or the market interested in bath remodeling. Elle Décor magazine also targets interior design and architectural students. They offer guidelines of interior designing. They also target the upcoming parents, average age of 25 and the retiring group (Tapert 2012, p. 27). The entire magazine focuses on interior and exterior decorations and also architectural designs. The latest Elle Décor magazine is 197 pages. All of these pages dwell on ideas of decorations. It gives the potential readers; contemporary designers most design ideas of the upcoming design and markets. The fraction of pages in this magazine shows how different styles of stylish and innovative designs, furnishing materials, home accessories and textile are coming into fashion. This increasing trend in design shows how much décor market is on a rapid increase, giving their clients a wide range of design choices (Tapert 2012, p. 31). This also reveals how popular home designing and architecture has become. People invest in transforming their simple houses into a comfortable home. Clients buy old homes and refurnish them into comfortable homes. The Elle Décor magazine offers them a variety of ideas and creativity which they use to upgrade their talents in decoration. The Elle Décor magazine dwells on interior and exterior designs as well as architectural designs to provide basics of designs and what they achieve in the décor industry (Tapert 2012, p. 132). Who are the readers of the Elle Décor Magazine? A large number of readers read the Elle Magazine. The upcoming parents and the retiring groups read the Elle Décor magazine. This is where they get information on how to improve their current homes to be stylish in fashion. The magazine offers them with ideas of creating design spaces in their homes. Interior design students also get design information from this magazine. The magazine provides guidelines on current designing aspects which the students emulate to upgrade their interior designing skills (Tapert 2012, p. 122). Interior design business investors are also the reader of this décor magazine. They transform the old interior and exterior designs of houses to an update fashion designs. They get this creativity from the décor magazines. The design magazine offers current and prospective art designers with the latest interior designs. Art Deco keeps on changing day by day; therefore, Elle Décor magazine keeps the readers updated with the latest styles in fashion. Making the interested people in art design have the best fashion in interior and exterior and infrastructural designs (Tapert 2012, p. 99). The economic situation is changing. The interior decorations are also changing with the current fashion. The Elle Décor Magazine offers this contemporary design in their editorials. They target the ever changing market. The upcoming parents, the retiring group, the interior business groups and student are all targeted by the Elle Décor magazine. The magazines are keeping their clients aware of the changing interior and exterior designs of the art products. The magazine offers them with a wide variety of contemporary designs that improve the quality of the art designs (Tapert 2012, p. 78). Elle Décor magazine offer contemporary designs in their editions. They provide contemporary art like in furniture. They provide the best high quality handmade arts using wood, metals and veneer. The designs provide readers with furniture of all sizes, shapes and perfect finishes that portray the increasing and positive changing fashion trends. The designs are superior bringing elegance to every reader of the magazine. The magazine assists readers in choosing the design that gives them the feel, look and comfort ability they need in their interior and exterior designs and architectural changes (Tapert 2012, p. 39). The editor of the Elle Décor interior and exterior designs keeps the audience informed with the current design. They use their editorials to publish the current designs enabling the readers aware of the available interior and exterior designs. The editor shows how arts have evolved from different shapes and sizes to the current fashion. Historical patterns took the shapes of flowers. Current designs take geometric shapes, like squares, triangles, ovals and also take the shape familiar objects like animal prints. The animal prints used in fabrics, drapies and sheets. Elle Décor magazine clearly shows how they make the products (Tapert 2012, p. 70). The magazine offers a large variety of patterns that catch the attention of the readers. These patterns serve the readers with decorating ideas and inspire the readers on current design ideas. The magazine provides guidelines of how to decorate every art ranging from different style, size and shape. The magazine provides steps on how to blend colors to fit their clients’ art. Designers use different textiles and colors to guide clients on how to blend the colors to achieve the best fashion (Tapert 2012, p. 164). The magazine also shows how to use woven patterns to achieve the best current designs. The woven patterns provide serenity to fit large sofas and surfaces because they are friendly. The magazine enables their clients to have the knowledge complex mixing and the matching of different designs. The magazine helps their clients provide the required patterns in designing arts for small and large rooms. The latest Asian, Latin American, Russian, China and Morocco are all incorporated in the magazine. This trend in the interior designing gives the Elle décor clients a variety of different designs of art thus keeping the clients updated on every latest interior designing (Tapert 2012, p. 155). Elle Décor magazine is a well known interior decorating magazine. They provide layouts of spaces that readers use inspiration to create their own homes. The magazine offers the readers with abundance information on different interior designing. Their ambition is to give their clients the best, affordable up to date design arts that uplift their clients’ interiors. They offer ideas that are trendy and provide clients with products that they can add and use to achieve the desired art. The magazine also thrives to be the best interior and exterior and architectural designers in the world. This enables to provide the best appealing ideas of designing and also provide the up to date fashion products for their sophisticated readers (Tapert 2012, p. 149). Elle Décor magazine is easily accessible, beautiful, has a distinct spirit and useful. It is captivating with appealing art, homes, architectures and decors. It is entertaining as its presentation is thoroughly researched, accessible and then presented in the best visually inspired environment. This makes the Elle Décor magazine ranked one of the best designing magazines. They attract both readers and advertisers. The magazine highlights the advanced designers internationally and locally (Tapert 2012, p. 176). They have the best creative ideas in home fashions, architecture and decorative arts than any other fashion magazine. They offer detailed guides on shopping in every issue. They have the top line interiors than most of their competitors. The correspondent of Elle magazine travel around the world to get the best reports which they edit to give the best information. This puts the magazine top of other designing magazines. They also encourage readers to use their creativity boosting the creativity of the readers (Tapert 2012, p. 133). Elle Décor magazine uses an academic language in its editorials. This is because the target readers are all specialists in designing and thus requires a formal language. The formal language shows how serious the magazine is in promoting the interior and exterior designs. The language used is simple and easy to understand. This attracts readers (Tapert 2012, p. 80). Despite Elle Décor being one of the best selling interior and exterior design magazines, its retailing price is favorable than any other magazines. This magazine has the best detailed design information. Its price compared to other design magazine is better; therefore, Elle Décor Magazine is the best offer in terms of information, quality and price. Elle Décor magazine provides the best interior, exterior and architectural designs that promote the readers’ creativity and designs. . References Tapert, G 2012, Rising Stars: 20 Talents Shaping Design Today, Elle Decor, vol 23, no. 2, pp. 3-170. Read More