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Marketing the Visual Arts in the Media - Assignment Example

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This essay portrays the importance art forms gains in India, their time relevance, relationship between these art forms and life style of tribal people of Bihar and Jharkhand states of India. The essay is primarily based on a news story "Voices from the margins" written by Ms.Pushpa Chari (Pushpa Chari: "Voices from the margins", Magazine section, the Hindu, Sunday, March15th, 2009, Chennai edition) for one of the famous daily news papers in India, Pushpa Chari is a well known writer in these parts of the world on artworks and their promotion in India.
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Marketing the Visual Arts in the Media Assignment
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"Marketing the Visual Arts in the Media"

Download file to see previous pages The essay is like a wakeup call for promoters of artworks and artists in India. It calls for the need to organize many such conclaves and establish art museums across the country to bring the meaning of art into the public. The importance of establishment of art museums is highlighted by an article written by Mr.Ranvir Shaw (Ranvir Shaw: "For the sake of arts", Magazine Section, The Hindu, Sunday, March 08th, 2009) in a recent news edition of The Hindu (see Appendix # 3). Finally the article concludes by stating the relevance and appropriateness of the conclave.
On 20Th of March, 2009 a huge conclave named as "Selvedged Voices: Women's narrative art work textiles from India and Chile" will be launched in Chennai. The main reason behind the conclave is to bring into focus Chilean arpilerras (see Appendix # 4), "Kathwas" (see Appendix # 5), "Sujunis" of Bihari women artists and "Santhal" women artists of India. The exhibition is aimed at attracting connoisseurs of creative and visual art and creating demand for art forms of this sort. Also it is the fond hope of the organizers of the exhibition and the artists of both Chile and India that the exhibition will indeed help in promotion of their art works helping them in earning a decent amount of revenue and provide reasonable exposure for those beautiful art forms.
Selvedged Voices" (see Appendix # 6) are beautiful, narrative tapestries and art works which basically portray the life style of people of Kathwas, Sujinis and the Santhals. The reason why these art forms gain such prominence is because they speak about the traditional life styles of tribal people in the aforesaid regions. Soon these traditions and art forms may cease to exist unless preserved and encouraged to survive. One of the participants in the exhibition is an organization called as Kalaraksha. Kalaraksha's lovely paintings present topics which are a true connoisseur's delight. They bring to life concepts such as preservation of water by the tribal people, devastation caused by a violent earth quake. Done in soft and vibrant pinks and lilacs these panels speak of the touch of tribal art sense, ability and creative skills.
Similarly another organization from West Bengal is exhibiting beautiful and elegant Kantha embroidery narrative sketch panels, known for their use of lace work, color sense dexterous use of beads and velvet. These panels are known for pictures of tales from epics such as Ramayana or Mahabharata.
Finally the essay concludes by looking at the possibility of the exhibition to achieve its objectives.
The Need for the exhibition:
"Selvedged Voices", the exhibition is being sponsored by the ministry of culture by the Government of India and curated by Dr.Skye Morrison, an internationally acclaimed authority on Santhal and Sujuni art forms.
Santhal art forms of Bihar and Sujuni art works of Jharkhand are desperately in need of encouragement. These art works belong to the lower and weaker ...Download file to see next pagesRead More
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