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I decided to observe the behavior of the employees (waitresses, cashiers, chefs among others) thereby focusing on the importance of good behavior and customer relation in creating customer loyalty.
Context: Cottage Inn is a medium restaurant that serves the daily food needs of the habitats of Chester’s Mill. It is located at the heart of the town, directly opposite Walmart Mall and besides Shell gas station. The restaurant serves various types of foods such as snacks, entrees and beverages, which are drafted in a stylish menu. Upon entry, there is a buffet service on the first right turn. I observed waiters standing behind big silver dishes awaiting to serve the customers. On the left, is a classy burrito bar which contains all the necessary items that are needed to make a sandwich or a Mexican burrito.
Opposite the burrito bar is a brand new machine which is used to produce blended juice. Besides, this restaurant has also adequate space that allows the customers to relax and have a clear view of the outside while dinning. The dining room, a huge room decorated with golden curtains and expensive furniture, is located on the first floor of the building. Leather couches are arranged all-round the dining room with large television sets positioned exactly opposite each couch, I carried out my observations seated on the middle couch since I could observe almost everything from that point.
This observations spanned over a period half an hour. First, I noted that there were different jobs assigned to different employees who were expected to carry them out. There were a couple of workers including five chefs on the main kitchen, six cleaners (three downstairs and three upstairs), two ushers, one burrito bar attendant, one milk and beverage server and four to five dish washers. These workers were all cladded uniformly. They wore white head wears, black pants and a white apron. They all looked neat apart from one whose shirt had been spilt over by soup.
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“Restaurant Ethnography Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/anthropology/1667394-restaurant-ethnography.
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