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They get socially attached to other people by doing these activities. The understanding level of relation between consumption practices and social relationship is complex because it has become a very common part in the society. People do not bother to remember the experiences that are gained through real life activities. Acknowledgement is a powerful mode of communication and it creates positive relationship among human beings in society. Many anthropologists have observed the change in human nature from the past era to recent contemporary era. They share knowledge to the society regarding socio-culture, archaeology and biological anthropology based on the relevant observations. In the modern world, consumers not only make decisions based on service or product attributes but also based on several emotional elements, such as joy, anxiety, fear and feelings. This essay explains how social relations are expressed in consumption practices with the help of case-studies and ethnographic examples.
In the modern world, it is believed that betterment of a society or country is directly proportional to the enhancement of consumption process. Though it might seem that it is only based on economic perspective but there are scenarios, where it has been observed that consumption processes have integrated the social relationship within human society. Human experiences are valuable and exchange of knowledge is possible only by communication processes. People communicate with each other in general contexts and it helps them to enhance their own knowledge and skills. For an example, according to Kabyle of Algeria in the ‘Outline of a Theory of Practice’ there is an important significance that provides the understanding of a social anthropological study. According to the study, social influence is imposed on an individual through education and socialization and is expressed through cultural practices, such as consumption (Barnard, 2001, p.570). Knowledge about anything is
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Brands do not exist in isolation. They produce shared meanings and unite consumers around them. The success of brands largely depends on the success of communication between them and their supporters. From the Marxist perspectives, brands build on productive communication, which leads to the creation of an ethical surplus (Arvidsson 2005).
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Therefore it is
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Contrary to the popular
This whole process is known as supply chain and the management of this process is known as supply chain management (Bowersox, Closs and Cooper, 2007).
The design, scheduling, implementation, organize and monitoring of flow of goods from one
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