Globalization from a Cultural Anthropology's Perspective - Essay Example

They came to the conclusion that all societies at their “civilization” stage must have gone through the former two stages of savagery and barbarian before making their way to “civilization”. All three stages were characterized on the basis of their shared attributes. Tyler focused more on other aspects of culture, for instance language and mythology, the arts of life and the arts of pleasure. (Hays) Globalization implies increasing influx of trade, finance, culture, people and ideas due to the advances in technology which has indirectly made modes of communication sophisticated, easier worldwide.

Globalization has fast taken over today’s global economy. Not only are the world’s farthest places easily accessible but communication within seconds to and fro from different corners of the world has become a lot more easy. Today’s children and youth are far more connected and well versed with their counterpart teens from world over then a decade ago. Globalization studies have become very important point of convergence of interpretive anthropology and cultural anthropology. Terms such as “The New Economy” and globalization have become integral focus of Cultural Anthropology in modern literature of cultural anthropology. . For example music, movies, arts.

Popular culture and globalization have attracted similar hit songs, movies, artificats, even ways of conducted business in countries sharing different cultures. This is primarily because of more and easy awareness. So much has the influence of globalization been on cultural anthropology that today branding and value creation have whole heartedly accepted their importance. Massive campaigns world over are built accordingly. William Mazzarella’s award winning work titled “Very Bombay: Contending with the Global in an Indian Advertising Agency” is a very important example. (Harris) The widespread perception of consumer culture has always been there.

Many attribute to America’s wealth and the status emerging out of WWII. Corporations back then were at their peak of manufacturing capacity. They had made a lot of money by capitalizing on the military needs and requirement. As a result, living standards rose and demands for material goods with more social standing also peaked. This lifestyle has stayed for the past few generations and now in most cases we short-sighted assume that we will always live like this. A good example of culturally invasive global trend can be seen in plastic surgery rooms in Iran.

During the course of Islamic Revolution, makeup stayed restricted to Persian women and their faces would be covered to Islamic culture and names. As of today, Iran has become the nose job capital of the world. Iranian women world over spend more than “1500 dollars” to achieve what they call the “perfect nose” . The influences of satellite and television have also been immense and invasive. Persian women and many South Asian countries have adopted the idea that western nose is