Fashion Photography - Essay Example

There is a symbiotic relationship between fashion photography. According to Jade (2012), fashion photography is a modern beast that plays a significant role in shaping the modern society. However, fashion is not just the clothes people wear, it extends to restaurants, music people listen, a movement, and a moment in time. Currently, fashion and photography has broken the previous existing boundaries to bring something new and unusual things into existence. The previous gentle but feminine clothes have been blend with edgy and urban models. The previous rules of fashion and photography have been broken, an aspect that has enabled the two areas to bring out something new and original. In an era of smartphones, computers, television, and tabloid newspapers, the need to blend the two has been growing in a high speed (Wells, 2014). Each day, millions of people across the world are able to engage in various cultural events. This has increased the celebrities’ urge to keep their followers informed and entertained. Therefore, through the use of social media, they have been able to achieve this objective by posting their pictures on the platform. This cannot be achieved without having to blend fashion for them to remain relevant. This paper will use Amy Astley to demonstrate the way in which fashion and photography inform each other.

Fashion is able to entice photography. For instance, in major events in the world, the clothes that a celebrity is wearing attract the attention of the audience who ensure that they get a picture of the celebrity. In an example, Lupita Nyong’o made heads to roll as she emerged in the Oscars wearing a scarlet Ralph Lauren caped dress. Few months later, she appeared in various advertising campaigns with each magazine trying to ensure that the celebrity appears in the front page of the copy. This indicates the relationship that exists between fashion and photography. In addition, it highlights the way people are eager to get a glimpse of the latest fashion in the market. Therefore, they keep themselves up-to-date by following the celebrities who mainly introduce the latest fashion. However, in order for this aspect to be achieved, these figures but work closely with photographers in order to reach their global followers. This is the case with Amy who is actively involved in photography in order to keep her followers informed about her latest moves in the film industry.

Fashion dictates the dimension to be taken by photography. In many cases, the clothes that Amy is wearing dictate the environment from which the pictures are going to be taken from (Wells, 2014). Therefore, in ensuring that she remains engaged and popular, Amy collaborates closely with her personal photographer. The photographer informs her about clothes to wear at which occasion and date, an aspect that has been critical in bringing the best out of her. This is the same relationship that existed in early days of fashion and photography. For instance, the multitalented Cocteau had to collaborate with Schiaparelli on two separate designs. The relationship brought one of the best designs. Furthermore, through this symbiotic relationship, each of the two was able to learn from each other and improve their works.

Fashion and photography work hand in hand to bring changes to a character (González, 2012). In 2004, Amy was under heavy critics for being outdated in relations to pictures she was posting. However, after hiring her personal photographer, she was able to revitalize her career, an aspect that enabled her to attract followers from different parts of the world. This played a significant role in making her one of the most sought after artist. The reason is that fashion photography created a new character in her. It made her create a strong brand for herself. The large number of followers made her to attract the attention of the markets who wanted to include her in their marketing campaigns. Therefore, the blending of two sectors is significant because each one informs the other on the necessary changes that need to be made in order to being out the best from a character.

Fashion photography is able to eliminate any hitches that might exist when one sector is missing. The tastes and preferences of the people across the world is changing immensely. With the modern technology, fashion industries are investing heavily in innovating brands that will maintain the loyalty of their customers (Wells, 2014). However, with these frequent changes, the companies must work hard to ensure that their brands are endorsed by celebrities. Nevertheless, the celebrities must be willing to go an extra mile in ensuring that they ride on their popularity to maintain their relevance through fashion photography (Wells, 2014). This is through ensuring that they are conversant with the latest fashion and how to bring the best out of themselves by taking the latest pictures which must be of high quality. This explains the reason why despite several rumours and allegations regarding Amy, she has been able to remain on top, when it comes to fashion and photography.

Fashion and photography are not merely in competition with each other but rather they have become participants in a close and productive dialogue. The two careers take different dimensions but end up in a common ground. No matter how hard the two people work to remain independent, they can only achieve the best when working together (Grassy, 2011). Therefore, Amy Hollywood career was stagnant until she combined fashion and photography. She became renown in the society by combining the two and using mainstream media effectively. This gave her the opportunity to attract large viewers who attracted to her modesty and ways of expressing herself through high-quality pictures. Furthermore, celebrities are a brand that requires constant marketing in order to remain relevant. For more than a decade, Amy star has become brighter due to her ability to interact with the larger society. This has been promoted by her ability to balance her fashion and photography, an aspect that has enabled her to remain attractive to her followers. This explains the reason why she keeps on receiving big offers.

The varying trends in the fashion and photography sector have strengthened the bond between the two areas. Initially, each sector operated separately. However, the increasing competition from popular fashion brands has made it necessary for companies in the fashion sector to embrace photography as a way of popularizing their brands. With liberalization of markets, multinational companies are expanding their operations to different parts of the world with the aim of reducing the risks and uncertainties that are associated with focusing on few products. Therefore, the level of competition in the local and international markets has increased tremendously. As a result, local companies are looking for better ways of improving their competitive advantage in the market. The changes in the market have led to improved relationship between the two sectors which are forced to work together in order to achieve more success. Young people are the main drivers of the fashion industry (González, 2012). On the other hand, they mainly use social media to review the experiences of other clients regarding a product. Therefore, it has become very significant for the fashion to embrace photography in order to reach at this important market segment. This indicates the reason why Amy has been using this channel to reach more people and expand her popularity beyond borders.

Amy’s character was highly influenced by Blumenfeld. In his early career, he used to make handbags but his business collapsed an aspect that forced him to join photography. He started photographing different models and creating iconic portrait. This caught the eye of other renowned photographers, i.e. Cecil Beaton. Working together enabled them to join the fashion sector. The two of them revolutionalized the industry because they had control over what was being released to the market (González, 2012). This is an indication of how photography and fashion can work together. This case was significant in shaping the direction that was taken by Amy in relation to hiring her own photographer and looking for a fashion designer. The two parties have been the pillars behind her success on the global platform.

The current relationship between fashion and popular anthropological photography explains the reason why popular magazines are willing to include articles regarding ethnography without the fear of losing their original tone of fashion. For instance, Marie Claire magazine has been posting articles regarding well represented Arab women who embrace jewellery and make-up while modelling. Furthermore, the magazine posts images of Arab women who have been dressed differently by the photographer in order to bring the best out of them. Therefore, the recent blend of photography has been able to erase the previous stereotypes regarding women (González, 2012). Furthermore, celebrities such as Amy have been able to combine fashion and photography in order to erase the long-held perceptions regarding women. Through such initiatives, she has been able to offer motivational talks to marginalized girls in the society. This has been critical in offering hope and direction to young girls who feel lost in a society that is popular by sexualisation of a girl child.

Fashion designers and photographers have one thing in common which is to bring the best out of a client or an event. The designer cannot be able to attract the attention of the market if he cannot be able to take pictures of the products and use the pictures to reach the market. On the other hand, photographers understand the interests of the market (González, 2012). They are conversant with what can be appealing or not. Therefore, when the two parties work together, they are able to push a brand into the market. In this case, Amy was the brand. Her fashion designer ensured that she was well dressed while the photographers selected the best environment to take her pictures. This ensured that the pictures met the interests of her followers. Furthermore, she promoted her fashion products and new designs, an aspect that was critical in enabling her to maintain her position in the society.

Fashion and photography have been influenced greatly by the modern technology. Currently, new technological devices keep on being introduced into the market. On the other hand, the fashion enthusiasts keep on shifting their focus from one brand to the other. Therefore, in order for a fashion brand to remain relevant, new pictures should be taken regarding the designs and new adjustments made in order to meet the tastes and preferences of the target market (Bartlett, Cole, & Rocamora, 2013). Amy has been critical in ensuring that her brands remain popular. Furthermore, she had a role of maintaining her popularity even after the entry of social media and other mainstream media. In order to achieve this objective, she has been working with various fashion designers and photographers who advices her on the latest moves and best designs to develop in order to retain her position in the market. This has been critical in enabling her to diversify her revenues by venturing in Hollywood. The strategy has made it possible for her to increase the fan base. This indicates that fashion industry drives photography to the limits in its attempt to reach a large number of consumers. On the other hand, photography has been playing a critical role in enabling the fashion industry to remain relevant. This is though the use of pictures to create new buzz and trends in the local and international market.

In conclusion, fashion and photography has become almost a single unit. The fashion industry relies on the photography sector to ensure that the products are popular in the market. On the other hand, fashion offers photography with a challenge to keep improving in order to bring the best out of the product. This explains the reason why Amy has been using her private fashion designer and photographer as the pillar for her success. Therefore, over the years, she has been able to attract the attention of the world, an aspect that has been critical in helping her to achieve the current success. Therefore, Fashion photography has become important in increasing brand awareness in the market.